Canonical URL: https://giftcard.news/gift-cards/neocurrency-expands-reward-choices-in-asia-pacific-the-middle-east-and-m-9f56f2a91b15/ --- description: The January 2024 catalogue update added brands in Asia-Pacific, the Middle East and Mexico through NeoCurrency's shared dashboard and API. title: NeoCurrency expands regional gift card options through its rewards API image: https://giftcard.news/images/social/v1/neocurrency-expands-regional-gift-card-options-through-rewards-api-44bd0d12f53385ca9a09e216065a14a7.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # NeoCurrency expands regional gift card options through its rewards API The January 2024 catalogue update added brands in Asia-Pacific, the Middle East and Mexico through NeoCurrency's shared dashboard and API. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) January 23, 2024 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choices-in-asia-pacific-the-middle-east-and-m-9f56f2a91b15%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=NeoCurrency%20expands%20regional%20gift%20card%20options%20through%20its%20rewards%20API "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choices-in-asia-pacific-the-middle-east-and-m-9f56f2a91b15%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=NeoCurrency%20expands%20regional%20gift%20card%20options%20through%20its%20rewards%20API%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choices-in-asia-pacific-the-middle-east-and-m-9f56f2a91b15%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![NeoCurrency article image for NeoCurrency expands reward choices in Asia-Pacific, the Middle East and Mexico](https://giftcard.news/images/variants/v1/neocurrency-expands-regional-gift-card-options-through-rewards-api-article-image-reward-w1280.webp) Photo: Source: neocurrency.com [NeoCurrency](https://giftcard.news/company/neocurrency/) expanded its digital reward catalogue across Asia-Pacific, the Middle East and Mexico in January 2024\. The company said customer requests helped determine which brands and markets it added. The update supported distribution in 26 currencies across Asia-Pacific and the Middle East. Examples included regional [Grab](https://giftcard.news/company/grab/), [Lazada](https://giftcard.news/company/lazada/) and [Shopee](https://giftcard.news/company/shopee/) offerings, alongside local retailers and international brands. In Mexico, NeoCurrency reported 26 available brands, including [Amazon](https://giftcard.news/company/amazon/), [Apple](https://giftcard.news/company/apple/), Google Play, [Netflix](https://giftcard.news/company/netflix/) and [Starbucks](https://giftcard.news/company/starbucks/). Its Middle Eastern additions included options such as [Deliveroo](https://giftcard.news/company/deliveroo/) in Kuwait and [Carrefour](https://giftcard.news/company/carrefour/) in the UAE. The company said clients could access the expanded selection through the same ordering dashboard and API used for other countries. That arrangement is intended to let international programme operators coordinate rewards while retaining locally usable gift card choices. At the time, NeoCurrency described its overall coverage as 148 countries and 48 currencies. Those totals refer to the company’s broader network, not to an identical brand catalogue in every market. ## Sources and documents ExpandCollapse * [NeoCurrency expands reward choices in Asia-Pacific, the Middle East and Mexico](https://neocurrency.com/press-release/neocurrency-expands-its-global-digital-reward-solutions-to-new-markets-in-asia-pacific-australia-mexico-and-the-middle-east/?utm%5Fsource=giftcard.news) — neocurrency.com ## In this article ### Companies * [Amazon](https://giftcard.news/company/amazon/) * [Apple](https://giftcard.news/company/apple/) * [Carrefour](https://giftcard.news/company/carrefour/) * [Deliveroo](https://giftcard.news/company/deliveroo/) * [Grab](https://giftcard.news/company/grab/) * [Lazada](https://giftcard.news/company/lazada/) * [NeoCurrency](https://giftcard.news/company/neocurrency/) * [Netflix](https://giftcard.news/company/netflix/) * [Shopee](https://giftcard.news/company/shopee/) * [Starbucks](https://giftcard.news/company/starbucks/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choices-in-asia-pacific-the-middle-east-and-m-9f56f2a91b15%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=NeoCurrency%20expands%20regional%20gift%20card%20options%20through%20its%20rewards%20API "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choices-in-asia-pacific-the-middle-east-and-m-9f56f2a91b15%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=NeoCurrency%20expands%20regional%20gift%20card%20options%20through%20its%20rewards%20API%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choices-in-asia-pacific-the-middle-east-and-m-9f56f2a91b15%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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