Canonical URL: https://giftcard.news/gift-cards/on-me-launches-social-gifting-feature-to-transform-gift-card-experience-4f02b3bfe42e/ --- description: Explore On Me’s Social Gifting launch, its public and private settings, recipient controls and the limits of its anonymization claims. title: On Me introduces an opt-in social gift card feed image: https://giftcard.news/images/social/v1/me-adds-opt-public-feed-digital-gift-cards-3ac411e436dba342cffef45412e98656.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # On Me adds an opt-in public feed to digital gift cards The March 2026 Social Gifting announcement makes gift messages part of product discovery, with separate sender and recipient controls. By [Emma Carter](https://giftcard.news/author/emma-carter/) March 23, 2026 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fon-me-launches-social-gifting-feature-to-transform-gift-card-experience-4f02b3bfe42e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=On%20Me%20adds%20an%20opt-in%20public%20feed%20to%20digital%20gift%20cards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fon-me-launches-social-gifting-feature-to-transform-gift-card-experience-4f02b3bfe42e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=On%20Me%20adds%20an%20opt-in%20public%20feed%20to%20digital%20gift%20cards%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fon-me-launches-social-gifting-feature-to-transform-gift-card-experience-4f02b3bfe42e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![On Me product artwork illustrating its public gift discovery feed.](https://giftcard.news/images/variants/v1/me-adds-opt-public-feed-digital-gift-cards-product-artwork-illustrating-discovery-w1280.webp) Official artwork accompanying On Me’s March 2026 Social Gifting announcement. Photo: On Me [On Me](https://giftcard.news/company/on-me/) announced Social Gifting on March 23, 2026, adding an optional public feed of gifts to its homepage and product pages. The company said the feature was rolling out that week, with senders able to choose whether a gift would remain private or become part of the public experience. [\[S01\]](#article-source-1) The change extends a digital gift beyond delivery and redemption. A gift category, message and accompanying GIF can also become an example that another shopper sees while deciding what to send. For a gift card business, that introduces a discovery channel built from the presentation of previous gifts. ## Who controls what appears Scroll left or right to see all columns __Who controls what appears__ | Control | What the announcement says | | -------------- | ---------------------------------------------------------------------------- | | Private gift | The gift remains between sender and recipient. | | Public gift | The gift can appear in the public feed; the recipient may remove their name. | | Feed selection | The company curates which gifts appear and says messages are anonymized. | Source: On Me’s launch announcement. The company’s terms separately distinguish private gifts from gifts deliberately marked public. [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) The recipient has a different control from the sender: they can untag themselves from a public gift. According to the announcement, that removes the recipient’s name while allowing the gift story to remain. Removing a name should therefore not be confused with deleting the entire public example. [\[S01\]](#article-source-1) ## A product claim, not a privacy guarantee On Me says its system removes personally identifying information from gift messages before using them in the discovery feed. It also says not every public gift is selected: the feed is curated for examples that tell a useful story. These are the company’s descriptions of the feature, rather than results of an independent assessment of anonymization. [\[S01\]](#article-source-1) The announcement provides no accuracy measurement for that process and no independent privacy audit. A sender deciding whether to make a gift public still needs to consider the message itself, including details that could identify a colleague or customer even after a name is removed. ## What it changes for reward buyers For a shopper, the proposed benefit is concrete: see examples within a category instead of starting with an empty message field. For a business sender, public visibility becomes another choice to manage alongside value, occasion and recipient. A private recognition message and a public example serve different purposes. The launch does not report conversion, repeat-purchase or redemption results. Its confirmed contribution is a new way to display selected gifts and let them inform later purchases. Whether that feed changes buying behaviour remains a question for measured results. ## Sources and documents ExpandCollapse * [\[S01\] Social Gifting launch, March 23, 2026](https://onme.com/blog/gift-cards-just-got-a-social-life-introducing-social-gifting-on-on-me?utm%5Fsource=giftcard.news) — On Me * [\[S02\] Terms of service: public and private gifts](https://onme.com/terms-of-service?utm%5Fsource=giftcard.news) — On Me ## In this article ### Companies * [On Me](https://giftcard.news/company/on-me/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fon-me-launches-social-gifting-feature-to-transform-gift-card-experience-4f02b3bfe42e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=On%20Me%20adds%20an%20opt-in%20public%20feed%20to%20digital%20gift%20cards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fon-me-launches-social-gifting-feature-to-transform-gift-card-experience-4f02b3bfe42e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=On%20Me%20adds%20an%20opt-in%20public%20feed%20to%20digital%20gift%20cards%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fon-me-launches-social-gifting-feature-to-transform-gift-card-experience-4f02b3bfe42e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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