Canonical URL: https://giftcard.news/gift-cards/rellevate-licenses-richard-petty-gift-and-reward-cards-for-consumer-an-76e3e38e3f29/ --- description: Rellevate's January 2021 agreement covered Richard Petty gift and reward cards, corporate promotions and contributions to Victory Junction. title: Rellevate licenses Richard Petty gift and reward cards for consumer and corporate sales image: https://giftcard.news/images/social/v1/rellevate-licenses-richard-petty-gift-reward-cards-consumer-corporate-sales-aa924bf56580674a71fca26da6c56168.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) 3. Rellevate licenses Richard Petty gift and reward cards for consumer and corporate sales [Gift Cards](https://giftcard.news/gift-cards/) News # Rellevate licenses Richard Petty gift and reward cards for consumer and corporate sales Rellevate's January 2021 agreement covered Richard Petty gift and reward cards, corporate promotions and contributions to Victory Junction. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) Published: January 22, 2021 at 05:10 AM 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Frellevate-licenses-richard-petty-gift-and-reward-cards-for-consumer-an-76e3e38e3f29%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Rellevate%20licenses%20Richard%20Petty%20gift%20and%20reward%20cards%20for%20consumer%20and%20corporate%20sales "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Frellevate-licenses-richard-petty-gift-and-reward-cards-for-consumer-an-76e3e38e3f29%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Rellevate%20licenses%20Richard%20Petty%20gift%20and%20reward%20cards%20for%20consumer%20and%20corporate%20sales%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Frellevate-licenses-richard-petty-gift-and-reward-cards-for-consumer-an-76e3e38e3f29%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Rellevate source artwork accompanying rellevate licenses Richard Petty gift and reward cards for consumer and corporate sales](https://giftcard.news/images/variants/v1/rellevate-licenses-richard-petty-gift-reward-cards-consumer-corporate-sales-baltimore-selects-w1200.webp) Photo: Source: rellevate.com [Rellevate](https://giftcard.news/company/rellevate/) announced a multiyear licensing and distribution agreement with [Richard Petty](https://giftcard.news/person/richard-petty/) on January 22, 2021, creating a gift and reward card program built around the NASCAR driver's image. The arrangement covered sales to individual fans as well as businesses using cards for employee recognition and consumer promotions. The company planned to introduce the Richard Petty Icon Gift Card during January, ahead of the Daytona 500 in February. A separate Richard Petty Icon Reward Card was due to follow through Rellevate's employer network and corporations associated with motorsports. The announcement therefore described both a consumer gift card channel and a corporate incentive distribution channel. [Sutton Bank](https://giftcard.news/company/sutton-bank/), a member of the FDIC, was identified as the issuer of the Rellevate Visa Gift Card under a licence from [Visa U.S.A. Inc.](https://giftcard.news/company/visa-u-s-a-inc/) Rellevate's role in the announcement was the licensed program and distribution partnership; the bank was Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Inc.](https://giftcard.news/company/visa-u-s-a-inc/) ### People * [Jim Hannigan](https://giftcard.news/person/jim-hannigan/) * [Richard Petty](https://giftcard.news/person/richard-petty/) * [Stewart Stockdale](https://giftcard.news/person/stewart-stockdale/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Frellevate-licenses-richard-petty-gift-and-reward-cards-for-consumer-an-76e3e38e3f29%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Rellevate%20licenses%20Richard%20Petty%20gift%20and%20reward%20cards%20for%20consumer%20and%20corporate%20sales "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Frellevate-licenses-richard-petty-gift-and-reward-cards-for-consumer-an-76e3e38e3f29%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Rellevate%20licenses%20Richard%20Petty%20gift%20and%20reward%20cards%20for%20consumer%20and%20corporate%20sales%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Frellevate-licenses-richard-petty-gift-and-reward-cards-for-consumer-an-76e3e38e3f29%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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