Canonical URL: https://giftcard.news/gift-cards/runa-expands-digital-value-payout-network-to-japan-db9a9d6c9d14/ --- description: Runa’s December 2023 Japan launch extended its merchant network and added round-the-clock yen conversion through Runa FX. title: Runa Expands Japan Digital Payouts With Local Merchants and Yen Conversion image: https://giftcard.news/images/social/v1/runa-expands-japan-digital-payouts-local-merchants-yen-conversion-f9e6e1e872c9bcfc5ab4fda11436d1bf.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Runa Expands Japan Digital Payouts With Local Merchants and Yen Conversion Runa’s December 2023 Japan launch extended its merchant network and added round-the-clock yen conversion through Runa FX. By [Emma Carter](https://giftcard.news/author/emma-carter/) December 5, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-expands-digital-value-payout-network-to-japan-db9a9d6c9d14%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20Expands%20Japan%20Digital%20Payouts%20With%20Local%20Merchants%20and%20Yen%20Conversion "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-expands-digital-value-payout-network-to-japan-db9a9d6c9d14%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20Expands%20Japan%20Digital%20Payouts%20With%20Local%20Merchants%20and%20Yen%20Conversion%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-expands-digital-value-payout-network-to-japan-db9a9d6c9d14%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Expanding Payout Horizons Further in East Asia: Runa Launches in Japan](https://giftcard.news/images/variants/v1/runa-expands-japan-digital-payouts-local-merchants-yen-conversion-expanding-payout-horizons-w1080.webp) Photo: Source: runa.io [Runa](https://giftcard.news/company/runa/) announced the extension of its digital payout network into Japan on December 5, 2023, following its launch in Singapore. The company said the Japanese offering began with more than 20 local merchants, taking its international network to more than 2,500 payout options at that time. The launch included conversion to and from Japanese yen within the platform. Runa said its Runa FX service supported real-time currency conversion 24 hours a day, allowing businesses to fund payouts across currencies without operating separate local processes. Runa promoted the service around lower payout costs and a wider choice of locally relevant destinations for recipients. Its announcement did not provide a fee schedule or a numerical comparison with other payout methods, so those cost advantages remained the company’s stated proposition. The company connected the expansion to demand for gift cards, prepaid cards and other stored-value products in Japan. It cited an estimate of $19.8 billion for Japan’s gift card market in 2022 and a forecast of $27.2 billion by 2027\. The latter was a projection referenced at the 2023 launch. The payout uses named in the announcement included gig economy payments, disbursements, rebates, loyalty rewards and crypto cashouts. Runa also invited businesses with gift cards or other payout products to seek distribution through its network. ## Sources and documents ExpandCollapse * [Expanding Payout Horizons Further in East Asia: Runa Launches in Japan](https://runa.io/blog/runa-launches-in-japan?utm%5Fsource=giftcard.news) — runa.io ## In this article ### Companies * [Runa](https://giftcard.news/company/runa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-expands-digital-value-payout-network-to-japan-db9a9d6c9d14%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20Expands%20Japan%20Digital%20Payouts%20With%20Local%20Merchants%20and%20Yen%20Conversion "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-expands-digital-value-payout-network-to-japan-db9a9d6c9d14%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20Expands%20Japan%20Digital%20Payouts%20With%20Local%20Merchants%20and%20Yen%20Conversion%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-expands-digital-value-payout-network-to-japan-db9a9d6c9d14%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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