Canonical URL: https://giftcard.news/gift-cards/runa-recognized-for-revolutionizing-customer-acquisition-and-retention-a-3cdd4a765d1d/ --- description: An article dated February 2020 describes Runa's Best Prepaid Card Solution recognition at the 2019 Payments Awards and its digital incentive delivery model. title: Runa Highlights 2019 Payments Award for Prepaid Card Solution image: https://giftcard.news/images/social/v1/runa-highlights-2019-payments-award-prepaid-card-solution-155ab511057635b8514ddcf91644540b.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Runa Highlights 2019 Payments Award for Prepaid Card Solution An article dated February 2020 describes Runa's Best Prepaid Card Solution recognition at the 2019 Payments Awards and its digital incentive delivery model. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) February 14, 2020 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-recognized-for-revolutionizing-customer-acquisition-and-retention-a-3cdd4a765d1d%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20Highlights%202019%20Payments%20Award%20for%20Prepaid%20Card%20Solution "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-recognized-for-revolutionizing-customer-acquisition-and-retention-a-3cdd4a765d1d%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20Highlights%202019%20Payments%20Award%20for%20Prepaid%20Card%20Solution%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-recognized-for-revolutionizing-customer-acquisition-and-retention-a-3cdd4a765d1d%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![WeGift recognized for its digital incentive solution](https://giftcard.news/images/variants/v1/runa-highlights-2019-payments-award-prepaid-card-solution-wegift-recognized-digital-incentive-w650.webp) Photo: Source: runa.io The company now known as [Runa](https://giftcard.news/company/runa/) received the Best Prepaid Card Solution award at the seventh annual Payments Awards in November 2019\. An article dated February 14, 2020 on its site connects the recognition with its digital incentives platform for customer acquisition and retention. The article cites a UK Gift Card Association study in which almost 75% of consumers regarded digital gift cards as an attractive incentive. It argues that recipient choice and quick delivery can add appeal to a promotional offer. Runa's platform provides a flexible choice that enhances the value of products and services, allowing businesses to increase customer acquisition, activation, retention, and referral campaigns. Digital incentives are a powerful tool for businesses to leverage the instant gratification of e-gifts while generating loyalty and increasing their customer base. The company's technology makes it easy to use and provides tracking and analytics for businesses of all sizes. At the time of the article, the provider described API access to incentives from 550 global brands. It said campaigns could be deployed to hundreds of thousands of customers in under an hour, presenting that speed as a way to reduce the operational work behind large-scale incentives. The platform described in the post brings ordering, delivery and campaign administration together. Runa argues that this reduces setup work compared with coordinating separate parts of an incentive campaign. Runa harnesses data, providing tracking and analytics for businesses of all sizes, so that both small and big businesses can keep track of who redeemed what and where. Thanks to this tracking technology, Runa is able to reimburse businesses for unredeemed incentives, effectively making the incentive model measurable, more efficient, and equitable. ## Sources and documents ExpandCollapse * [Runa, Formerly WeGift, is recognized for revolutionizing customer acquisition and retention at the 7th Annual Payment Awards](https://runa.io/blog/award-recognition-customer-acquisition?utm%5Fsource=giftcard.news) — runa.io ## In this article ### Companies * [Runa](https://giftcard.news/company/runa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-recognized-for-revolutionizing-customer-acquisition-and-retention-a-3cdd4a765d1d%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20Highlights%202019%20Payments%20Award%20for%20Prepaid%20Card%20Solution "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-recognized-for-revolutionizing-customer-acquisition-and-retention-a-3cdd4a765d1d%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20Highlights%202019%20Payments%20Award%20for%20Prepaid%20Card%20Solution%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fruna-recognized-for-revolutionizing-customer-acquisition-and-retention-a-3cdd4a765d1d%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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