Canonical URL: https://giftcard.news/gift-cards/sportshero-giftery-pro-heroplay-gift-card-distribution/ --- description: A distribution agreement gives HeroPlay access to more than 5,000 digital products through one API, with commissions on sales and no minimum spending commitment. title: SportsHero signs Giftery.Pro to expand HeroPlay gift-card distribution image: https://giftcard.news/images/social/v1/sportshero-signs-giftery-pro-expand-heroplay-gift-card-distribution-5bc01b8d43198cb74fb8aca8e18d2277.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # SportsHero signs Giftery.Pro to expand HeroPlay gift-card distribution A distribution agreement gives HeroPlay access to more than 5,000 digital products through one API, with commissions on sales and no minimum spending commitment. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 24, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fsportshero-giftery-pro-heroplay-gift-card-distribution%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=SportsHero+signs+Giftery.Pro+to+expand+HeroPlay+gift-card+distribution&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fsportshero-giftery-pro-heroplay-gift-card-distribution%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=SportsHero+signs+Giftery.Pro+to+expand+HeroPlay+gift-card+distribution+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fsportshero-giftery-pro-heroplay-gift-card-distribution%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Official Giftery artwork showing an arrangement of colourful branded digital gift cards](https://giftcard.news/images/variants/v1/sportshero-signs-giftery-pro-expand-heroplay-gift-card-distribution-official-artwork-showing-2-w1280.webp) Giftery.Pro brand artwork. SportsHero has signed the provider to expand HeroPlay’s digital voucher catalogue. Photo: Giftery.Pro [SportsHero](https://giftcard.news/company/sportshero/) has signed [Giftery.Pro](https://giftcard.news/company/giftery-pro/) as a voucher supplier for its HeroPlay Global Store, adding access to more than 5,000 digital products from over 100 retail and brand partners. The agreement expands the Southeast Asia-focused gaming company’s planned catalogue across gaming, entertainment and everyday services. [\[S01\]](#article-source-1) The issuer announcement, dated September 24, says the range includes vouchers associated with Xbox, PlayStation, Steam, Riot Games and Google Play, alongside products from Netflix, Spotify, Amazon, Uber and Vodafone. Those are examples from the supplier catalogue; the filing does not promise that every product will be available in every market. [\[S01\]](#article-source-1) ## One integration, commissions on completed sales Giftery.Pro is to connect through a single application programming interface, allowing HeroPlay to access brands without negotiating and building a separate integration for each one. SportsHero expects to earn a margin on each voucher sold, with the amount varying by product and brand. The agreement has no minimum spending requirement or recurring cost for either party. [\[S01\]](#article-source-1) Giftery.Pro is operated by Dubai-based [Prepaid Solutions FZCO](https://giftcard.news/company/prepaid-solutions-fzco/). Its business-to-business platform distributes digital gift cards through a web portal and API, with instant digital voucher delivery. The announcement identifies customer rewards, loyalty programmes, promotions and incentives as uses of the platform. [\[S01\]](#article-source-1) For SportsHero, the agreement adds a transaction-based revenue opportunity alongside gaming subscriptions. Chief executive Tom Lapping said the company intends to use its existing telecommunications distribution in Southeast Asia to reach users with the additional products. The company also expects the range to broaden prize and reward choices for HeroPlay tournaments and partner campaigns, including its City Battle competitions. [\[S01\]](#article-source-1) ## Catalogue breadth is the commercial opportunity The company’s supplier strategy combines different brand ranges, denominations and geographic availability. This can widen the selection offered through one storefront while avoiding a separate commercial relationship with every brand. SportsHero says the structure limits inventory exposure and significant upfront expenditure. These are the company’s intended operating benefits. [\[S01\]](#article-source-1) The filing announces an agreement and planned API integration. It gives no integration completion date, sales forecast or evidence of revenue already generated by Giftery.Pro products. The commercial result will therefore depend on product availability, completed purchases and the margins on the products users choose. [\[S01\]](#article-source-1) ## In this article ### Companies * [Giftery.Pro](https://giftcard.news/company/giftery-pro/) * [Prepaid Solutions FZCO](https://giftcard.news/company/prepaid-solutions-fzco/) * [SportsHero](https://giftcard.news/company/sportshero/) ### Sources and documents * [\[S01\] Original issuer announcement dated September 24: Giftery.Pro distribution agreement](https://newswire.iguana2.com/2fee0049d633f441/announcements/sho.asx/6A1345656/SHO%5FGiftery.Pro%5FDistribution%5FAgreement.pdf?embed=1&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — SportsHero Limited, distributed by Iguana2 * [\[S02\] Giftery.Pro official provider and brand context](https://giftery.pro/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftery.Pro Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fsportshero-giftery-pro-heroplay-gift-card-distribution%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=SportsHero+signs+Giftery.Pro+to+expand+HeroPlay+gift-card+distribution&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fsportshero-giftery-pro-heroplay-gift-card-distribution%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=SportsHero+signs+Giftery.Pro+to+expand+HeroPlay+gift-card+distribution+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fsportshero-giftery-pro-heroplay-gift-card-distribution%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [La Quinta opens a second local gift-card round with a 50% match](https://giftcard.news/gift-cards/la-quinta-second-local-gift-card-match-holiday-2026/) [Emma Carter](https://giftcard.news/author/emma-carter/) November 1, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Plano plans a second holiday gift-card bonus round](https://giftcard.news/gift-cards/plano-downtown-holiday-gift-card-bonus-2026/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 29, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Lakewood launches community gift card with a 50% city bonus](https://giftcard.news/gift-cards/lakewood-community-gift-card-city-bonus-launch/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 28, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Suzie Elis editorial profile.","@id":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/sportshero-signs-giftery-pro-expand-heroplay-gift-card-distribution-official-artwork-showing-2.webp","contentUrl":"https://giftcard.news/images/sportshero-signs-giftery-pro-expand-heroplay-gift-card-distribution-official-artwork-showing-2.webp","width":1920,"height":1283,"caption":"Giftery.Pro brand artwork. 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