Canonical URL: https://giftcard.news/gift-cards/todo-incomm-brazil-gift-card-redemption-channels-september-2026/ --- description: Todo InComm reports category-specific gift-card redemption channels, with important limits on the period, sample and measurement basis. title: Todo reports gift-card redemption channels across Brazilian retail categories image: https://giftcard.news/images/social/v1/todo-reports-contrasting-gift-card-redemption-channels-across-brazilian-retail-categories-4604a7e062dcd82435bf065d076cbc56.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Todo reports contrasting gift-card redemption channels across Brazilian retail categories The provider reports different redemption channels by retail category, while leaving the measurement period, sample and transaction basis undisclosed. By [Emma Carter](https://giftcard.news/author/emma-carter/) September 2, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftodo-incomm-brazil-gift-card-redemption-channels-september-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Todo+reports+contrasting+gift-card+redemption+channels+across+Brazilian+retail+categories&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftodo-incomm-brazil-gift-card-redemption-channels-september-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Todo+reports+contrasting+gift-card+redemption+channels+across+Brazilian+retail+categories+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftodo-incomm-brazil-gift-card-redemption-channels-september-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Fashion shopfronts along an empty shopping-centre corridor in Florianópolis, Brazil](https://giftcard.news/images/variants/v1/todo-reports-contrasting-gift-card-redemption-channels-across-brazilian-retail-categories-fashion-w1280.webp) A 2016 archive photograph of the former Iguatemi shopping centre in Florianópolis. Illustrative retail context. Image resized and cropped; original and CC BY-SA 4.0 license linked in sources. Photo: Rachmaninoff / Wikimedia Commons, CC BY-SA 4.0 [Todo InComm](https://giftcard.news/company/todo-incomm/) has reported contrasting gift-card redemption patterns across the Brazilian retail categories it serves. Its September 2 disclosure assigns 95% of beauty and cosmetics redemptions to physical stores, while 80% in its retail, e-commerce and home category occur on merchants’ websites. [\[S01\]](#article-source-1) The operator does not disclose the observation period, merchant sample or whether its percentages measure redemption counts or value. They describe its own ecosystem. [\[S01\]](#article-source-1) ## Separate sales and redemption channels Todo supplies retailers with technology for issuing and redeeming gift cards in stores and online. Its current platform description includes checkout and e-commerce connections, corporate distribution, risk controls and reconciliation, allowing the purchase channel and spending channel to differ. [\[S02\]](#article-source-2) The data behind the story ### Two reported redemption patterns Provider-reported percentages for separate categories and channels. Reported share % Tap or hover for details. All values are also available in the data table. Source Todo InComm, September 2 disclosure Separate category bases, not a complete market split. Period, sample size and count-versus-value basis are undisclosed. These shares do not establish additional spending or store visits. Show data tableHide data table Scroll left or right to see all columns __Two reported redemption patterns (%)__ | Category | Reported share | | --------------------------------------------- | -------------- | | Beauty and cosmetics: physical stores | 95% | | Retail, e-commerce and home: merchant website | 80% | The two bars refer to different categories and different redemption channels. They cannot be added, read as a national online-versus-store split or used to infer missing channel shares. Todo also reports a separate fashion balance-use percentage and partner-channel sales figures, but those differently described measures are not combined with the redemption observations here. [\[S01\]](#article-source-1) Operationally, an online sale and an in-store redemption create separate tasks: distributing prepaid value, authorising its use and reconciling the remaining balance. A merchant needs both channels to recognise the same entitlement for the recipient to have a consistent experience. [\[S02\]](#article-source-2) The disclosure provides no buyer-level evidence linking acquisition and redemption, or demonstrating extra visits or purchases. [\[S01\]](#article-source-1) ## In this article ### Companies * [Todo InComm](https://giftcard.news/company/todo-incomm/) ### Sources and documents * [\[S01\] Original September 2 category and channel disclosure](https://www.todoincomm.com/2026/09/02/cartao-presente-a-jornada-de-compra-do-consumidor-nao-acontece-em-um-unico-canal/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Todo InComm * [\[S02\] Current gift-card platform mechanics](https://www.todoincomm.com/sistema-para-gift-cards/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Todo InComm * [\[S03\] Operator background and integrated retail network](https://www.todoincomm.com/sobre/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Todo InComm * [\[S04\] Archive photograph, author and CC BY-SA 4.0 license](https://commons.wikimedia.org/wiki/File:Corredor%5FIguatemi%5Fvazio.jpg?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Wikimedia Commons * [\[S05\] Image license: Creative Commons Attribution-ShareAlike 4.0](https://creativecommons.org/licenses/by-sa/4.0/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Creative Commons Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftodo-incomm-brazil-gift-card-redemption-channels-september-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Todo+reports+contrasting+gift-card+redemption+channels+across+Brazilian+retail+categories&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftodo-incomm-brazil-gift-card-redemption-channels-september-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Todo+reports+contrasting+gift-card+redemption+channels+across+Brazilian+retail+categories+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftodo-incomm-brazil-gift-card-redemption-channels-september-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [Plano plans a second holiday gift-card bonus round](https://giftcard.news/gift-cards/plano-downtown-holiday-gift-card-bonus-2026/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 29, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Toast adds bonus gift-card balances to online purchase promotions](https://giftcard.news/gift-cards/toast-bonus-gift-card-balances-online-purchase-promotions/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 21, 2026 3 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo adds needs-based gift cards to GiftWellSoon care registries](https://giftcard.news/gift-cards/tillo-giftwellsoon-care-registry-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) October 21, 2026 3 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/emma-carter/#person","name":"Emma Carter","url":"https://giftcard.news/author/emma-carter/","description":"Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.","jobTitle":"Journalist — Retail & E-commerce","image":{"@type":"ImageObject","url":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Emma Carter editorial profile.","@id":"https://giftcard.news/images/emma-carter-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Emma Carter, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/todo-reports-contrasting-gift-card-redemption-channels-across-brazilian-retail-categories-fashion.webp","contentUrl":"https://giftcard.news/images/todo-reports-contrasting-gift-card-redemption-channels-across-brazilian-retail-categories-fashion.webp","width":1920,"height":1080,"caption":"A 2016 archive photograph of the former Iguatemi shopping centre in Florianópolis. 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