Canonical URL: https://giftcard.news/gift-cards/toluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-tolu-8dbbc8ff7cf9/ --- description: Toluna partnered with NeoCurrency in July 2019 to let community members exchange points for a $20 Bitcoin gift card supplied through MyBitCards.com. title: Toluna adds a $20 Bitcoin gift card reward through NeoCurrency image: https://giftcard.news/images/social/v1/toluna-adds-20-bitcoin-gift-card-reward-through-neocurrency-60ae48d83360a9948be6076eed804158.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Toluna adds a $20 Bitcoin gift card reward through NeoCurrency The July 2019 partnership gave research-community members a cryptocurrency option for their points. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) July 11, 2019 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftoluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-tolu-8dbbc8ff7cf9%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Toluna%20adds%20a%20%2420%20Bitcoin%20gift%20card%20reward%20through%20NeoCurrency "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftoluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-tolu-8dbbc8ff7cf9%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Toluna%20adds%20a%20%2420%20Bitcoin%20gift%20card%20reward%20through%20NeoCurrency%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftoluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-tolu-8dbbc8ff7cf9%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Toluna promotional image showing a person using a tablet with charts and the Toluna logo.](https://giftcard.news/images/variants/v1/toluna-adds-20-bitcoin-gift-card-reward-through-neocurrency-promotional-image-showing-w1200.webp) Publisher-supplied promotional image accompanying the 2019 Toluna and NeoCurrency announcement. Photo: NeoCurrency [Toluna](https://giftcard.news/company/toluna/) announced a partnership with [NeoCurrency](https://giftcard.news/company/neocurrency/) on 11 July 2019 that added a Bitcoin gift card to the rewards available to members of its research community. Participants could exchange their accumulated points for a digital card with a stated value of $20, with cryptocurrency supplied through [MyBitCards.com](https://giftcard.news/company/bitcoin-solutions/). [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) The offer was tied to participation in Toluna's community, where members shared opinions about brands, products and services. In this context, “influencers” referred to research-community participants, rather than a social-media creator campaign. [\[S01\]](#article-source-1) ## From research points to a digital card Scroll left or right to see all columns __From research points to a digital card__ | Element | Announced design | | ----------------------- | -------------------------------------------------- | | Eligible audience | Toluna community members using the rewards catalog | | Reward | Bitcoin digital gift card | | Stated card value | $20 | | Rewards partner | NeoCurrency | | Cryptocurrency supplier | MyBitCards.com | Source: Toluna's July 2019 announcement. The $20 figure describes the card denomination; it is not a promise about the later market value of Bitcoin. [\[S01\]](#article-source-1) Toluna cited feedback from an internal community poll as the reason for adding the option. The release did not disclose the sample size, question wording or fieldwork details, so the poll provides context for the product decision without establishing wider consumer demand. [\[S01\]](#article-source-1) ## Choice and fulfilment in participant incentives For research platforms, reward choice is part of the participant relationship. A person may value a particular redemption option, but its presence in a catalog does not by itself demonstrate stronger participation, better retention or more reliable research responses. The announcement offered no comparative evidence on those outcomes. The companies described technical controls including IP address allowlists and blocklists, event-based fraud triggers and the ability to deactivate reward links. These were descriptions of the intended controls. They were not accompanied by an independent security assessment or loss-rate data. [\[S01\]](#article-source-1) NeoCurrency's role brought reward delivery into an established points programme, while MyBitCards.com supplied the cryptocurrency redemption component. That division made the hand-off between points, card delivery and redemption especially important: each stage needed to be understandable to the participant. The confirmed development was a new reward option in July 2019\. For a programme considering the same category, denomination, eligibility, redemption support and conversion terms would be the practical details to resolve before assessing whether it suited the audience. ## Sources and documents ExpandCollapse * [\[S01\] Toluna Partners with NeoCurrency to Offer Cryptocurrency Rewards to Toluna Influencers](https://neocurrency.com/press-release/toluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-toluna-influencers/?utm%5Fsource=giftcard.news) — NeoCurrency * [\[S02\] Toluna partnership announcement and original media contact](https://www.biospace.com/toluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-toluna-influencers?utm%5Fsource=giftcard.news) — Toluna via Business Wire, reproduced by BioSpace ## In this article ### Companies * [Bitcoin Solutions](https://giftcard.news/company/bitcoin-solutions/) * [NeoCurrency](https://giftcard.news/company/neocurrency/) * [Toluna](https://giftcard.news/company/toluna/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftoluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-tolu-8dbbc8ff7cf9%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Toluna%20adds%20a%20%2420%20Bitcoin%20gift%20card%20reward%20through%20NeoCurrency "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftoluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-tolu-8dbbc8ff7cf9%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Toluna%20adds%20a%20%2420%20Bitcoin%20gift%20card%20reward%20through%20NeoCurrency%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftoluna-partners-with-neocurrency-to-offer-cryptocurrency-rewards-to-tolu-8dbbc8ff7cf9%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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