Canonical URL: https://giftcard.news/gift-cards/trucentive-introduces-transparent-incentive-platform-to-eliminate-breaka-ab329740c9d2/ --- description: The May 2025 provider commentary sets out face-value rewards, delivery fees and recipient options for dividing a reward balance. title: TruCentive Explains Gift Card Reward Fees and Unclaimed Balance Treatment image: https://giftcard.news/images/social/v1/trucentive-explains-gift-card-reward-fees-unclaimed-balance-treatment-a9dc5ca84c8e63fca7751e88bcdd1211.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # TruCentive Explains Gift Card Reward Fees and Unclaimed Balance Treatment The May 2025 provider commentary sets out face-value rewards, delivery fees and recipient options for dividing a reward balance. By [Emma Carter](https://giftcard.news/author/emma-carter/) May 7, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftrucentive-introduces-transparent-incentive-platform-to-eliminate-breaka-ab329740c9d2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=TruCentive%20Explains%20Gift%20Card%20Reward%20Fees%20and%20Unclaimed%20Balance%20Treatment "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftrucentive-introduces-transparent-incentive-platform-to-eliminate-breaka-ab329740c9d2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=TruCentive%20Explains%20Gift%20Card%20Reward%20Fees%20and%20Unclaimed%20Balance%20Treatment%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftrucentive-introduces-transparent-incentive-platform-to-eliminate-breaka-ab329740c9d2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for TruCentive Introduces Transparent Incentive Platform to Eliminate Breakage Profiteering](https://giftcard.news/images/variants/v1/trucentive-explains-gift-card-reward-fees-unclaimed-balance-treatment-source-image-introduces-w1000.webp) Photo: Source: trucentive.com [TruCentive](https://giftcard.news/company/trucentive/) explained its delivery fees, claimed-reward charging model and treatment of unclaimed incentives in commentary published on May 7, 2025\. The company said unclaimed reward value remains with the sender's programme and described gift cards and other recipient choices within its existing platform. The company said it charged a delivery fee and presented reward value without hidden mark-ups. It described payment for rewards when claimed, alongside reporting intended to let organisers follow programme spending and unclaimed deliveries. Recipient choice was another part of the offering. TruCentive said its platform supported gift cards, merchandise, branded items and charitable options, with a multi-select feature allowing the value of a reward to be divided between selections. The company contrasted its approach with other incentive business models and criticised practices it said reduce the value reaching recipients. Those were TruCentive’s commercial arguments; the article did not provide an audited comparison of named competitors’ pricing or balance treatment. The post also discussed unused gift cards in the wider market, but those references concerned consumer balances and were separate from the company’s own treatment of unclaimed programme rewards. Its operational message was that organisers should understand fees, claiming and recipient choice when reviewing incentive costs. ## Sources and documents ExpandCollapse * [Unused. Unclaimed. Unfair.](https://trucentive.com/2025/05/07/unused-unclaimed-unfair/?utm%5Fsource=giftcard.news) — trucentive.com ## In this article ### Companies * [TruCentive](https://giftcard.news/company/trucentive/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftrucentive-introduces-transparent-incentive-platform-to-eliminate-breaka-ab329740c9d2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=TruCentive%20Explains%20Gift%20Card%20Reward%20Fees%20and%20Unclaimed%20Balance%20Treatment "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftrucentive-introduces-transparent-incentive-platform-to-eliminate-breaka-ab329740c9d2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=TruCentive%20Explains%20Gift%20Card%20Reward%20Fees%20and%20Unclaimed%20Balance%20Treatment%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Ftrucentive-introduces-transparent-incentive-platform-to-eliminate-breaka-ab329740c9d2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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