Canonical URL: https://giftcard.news/gift-cards/virtual-incentives-discusses-impact-of-mobile-on-gift-card-incentives-bc50f3026ff1/ --- description: Jonathan Price’s 2016 commentary connects mobile reward access with the changing expectations of recipients. title: Virtual Incentives: Mobile Delivery for Gift Card Reward Programs image: https://giftcard.news/images/social/v1/virtual-incentives-mobile-delivery-gift-card-reward-programs-f97202ebff4444e937f452feaa29f47f.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Virtual Incentives: Mobile Delivery for Gift Card Reward Programs Jonathan Price’s 2016 commentary connects mobile reward access with the changing expectations of recipients. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) August 12, 2016 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-discusses-impact-of-mobile-on-gift-card-incentives-bc50f3026ff1%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%3A%20Mobile%20Delivery%20for%20Gift%20Card%20Reward%20Programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-discusses-impact-of-mobile-on-gift-card-incentives-bc50f3026ff1%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%3A%20Mobile%20Delivery%20for%20Gift%20Card%20Reward%20Programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-discusses-impact-of-mobile-on-gift-card-incentives-bc50f3026ff1%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Virtual Incentives Discusses Impact of Mobile on Gift Card Incentives](https://giftcard.news/images/variants/v1/virtual-incentives-mobile-delivery-gift-card-reward-programs-source-image-discusses-impact-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) CEO [Jonathan Price](https://giftcard.news/person/jonathan-price/) has discussed the movement from physical reward cards toward mobile delivery. In an August 12, 2016 post referring to his article in Incentive Magazine, the company says recipients increasingly expect rewards to reach them through the channels they use. Price describes a progression from mailed plastic cards to email and desktop access, followed by mobile delivery and redemption. His argument is that reward programs should adapt to the recipient’s preferred device rather than treating distribution as a separate administrative step. Virtual Incentives says its own work covers the journey from sending the reward to using it. The commentary connects that approach with developments in mobile payments and financial technology more broadly. The company attributes the direction of change to customer expectations for access and convenience. Its post introduces Price’s discussion of five ways mobile affects gift card incentives, without announcing a new product release. ## Sources and documents ExpandCollapse * [5 Ways Mobile is Changing Gift Card Incentives](https://www.virtualincentives.com/5-ways-mobile-is-changing-gift-card-incentives/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) ### People * [Jonathan Price](https://giftcard.news/person/jonathan-price/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-discusses-impact-of-mobile-on-gift-card-incentives-bc50f3026ff1%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%3A%20Mobile%20Delivery%20for%20Gift%20Card%20Reward%20Programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-discusses-impact-of-mobile-on-gift-card-incentives-bc50f3026ff1%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%3A%20Mobile%20Delivery%20for%20Gift%20Card%20Reward%20Programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-discusses-impact-of-mobile-on-gift-card-incentives-bc50f3026ff1%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Edible Arrangements expands fall gifting range and delivery options](https://giftcard.news/gift-cards/edible-arrangements-expands-fall-gifting-range-and-delivery-options-6e7977b8ee8a/) [Emma Carter](https://giftcard.news/author/emma-carter/) 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