Canonical URL: https://giftcard.news/gift-cards/virtual-incentives-uses-amazon-gift-cards-to-increase-engagement-and-cus-f69a0116f663/ --- description: Virtual Incentives’ CEO Jonathan Price discussed Amazon gift cards as one option within the provider’s wider incentive offering. title: Virtual Incentives: Amazon Gift Cards in Customer Reward Catalogs image: https://giftcard.news/images/social/v1/virtual-incentives-amazon-gift-cards-customer-reward-catalogs-8820697c17051a9353b54f33118b201a.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Virtual Incentives: Amazon Gift Cards in Customer Reward Catalogs Virtual Incentives’ CEO Jonathan Price discussed Amazon gift cards as one option within the provider’s wider incentive offering. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 6, 2018 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-uses-amazon-gift-cards-to-increase-engagement-and-cus-f69a0116f663%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%3A%20Amazon%20Gift%20Cards%20in%20Customer%20Reward%20Catalogs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-uses-amazon-gift-cards-to-increase-engagement-and-cus-f69a0116f663%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%3A%20Amazon%20Gift%20Cards%20in%20Customer%20Reward%20Catalogs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-uses-amazon-gift-cards-to-increase-engagement-and-cus-f69a0116f663%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Virtual Incentives Uses Amazon Gift Cards to Increase Engagement and Customer Loyalty](https://giftcard.news/images/variants/v1/virtual-incentives-amazon-gift-cards-customer-reward-catalogs-source-image-uses-increase-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) has described how [Amazon](https://giftcard.news/company/amazon/) gift cards fit into its customer incentive programs. In an October 2018 article, the company referred to a discussion between its CEO, [Jonathan Price](https://giftcard.news/person/jonathan-price/), and Amazon about reward choice, brand recognition and customer engagement. Price highlighted familiarity and ease of use as reasons for including Amazon in the catalog. Virtual Incentives said the retailer’s recognition among consumers helped it serve clients with different reward and marketing objectives. Amazon gift cards sit alongside virtual [Visa](https://giftcard.news/company/visa/) and [Mastercard](https://giftcard.news/company/mastercard/) rewards, other branded gift cards and physical cards in the company’s offering. The provider emphasized that this mix allows a program to select rewards suited to its audience. The article presents the Amazon relationship as part of that broader catalog strategy. It points readers to a separate case study for more detail, without reporting a specific increase in engagement or loyalty from the use of Amazon cards. ## Sources and documents ExpandCollapse * [Using Amazon Gift Cards to Increase Engagement](https://www.virtualincentives.com/using-amazon-gift-cards-to-increase-engagement/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Amazon](https://giftcard.news/company/amazon/) * [Mastercard](https://giftcard.news/company/mastercard/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) * [Visa](https://giftcard.news/company/visa/) ### People * [Jonathan Price](https://giftcard.news/person/jonathan-price/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-uses-amazon-gift-cards-to-increase-engagement-and-cus-f69a0116f663%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%3A%20Amazon%20Gift%20Cards%20in%20Customer%20Reward%20Catalogs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-uses-amazon-gift-cards-to-increase-engagement-and-cus-f69a0116f663%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%3A%20Amazon%20Gift%20Cards%20in%20Customer%20Reward%20Catalogs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fvirtual-incentives-uses-amazon-gift-cards-to-increase-engagement-and-cus-f69a0116f663%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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