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---
description: A July 2022 Virtual Incentives article reports a 45% rise in Visa reward issuance in the prior year and links demand to recipient spending flexibility.
title: Virtual Incentives Reports 45% Rise in Visa Reward Issuance in 2021
image: https://giftcard.news/images/social/v1/virtual-incentives-reports-45-rise-visa-reward-issuance-2021-1ee7723268f4e81f6d9fb4e1fdcec462.jpg
---

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# Virtual Incentives Reports 45% Rise in Visa Reward Issuance in 2021

A July 2022 Virtual Incentives article reports a 45% rise in Visa reward issuance in the prior year and links demand to recipient spending flexibility.

By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) July 11, 2022 1 min read 

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 Photo: Source: virtualincentives.com 

[Virtual Incentives](https://giftcard.news/company/virtual-incentives/) reported a 45% increase in [Visa](https://giftcard.news/company/visa/) reward issuance in the preceding year in an article published on July 11, 2022\. The provider linked the 2021 increase it observed to recipients' ability to choose where to spend a reward.

The company contrasts that flexibility with a card restricted to one merchant. It describes uses ranging from discretionary purchases to everyday expenses, with actual acceptance governed by the particular prepaid product and its terms.

The article

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## Sources and documents

ExpandCollapse 
* [Customers Love Visa Rewards. Here’s Why](https://www.virtualincentives.com/customers-love-visa-rewards-heres-why/?utm%5Fsource=giftcard.news) — virtualincentives.com

## In this article

### Companies

* [Blackhawk Network](https://giftcard.news/company/blackhawk-network/)
* [Virtual Incentives](https://giftcard.news/company/virtual-incentives/)
* [Visa](https://giftcard.news/company/visa/)

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![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) 

About the author

## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/)

Journalist — Payments, Security & PCI DSS

Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.

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