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---
description: CardCash's June 29 Follett partnership targets campus-store customers and new gift-card supply, with an announced expansion plan of about 700 locations.
title: CardCash and Follett add campus gift-card exchange channel
image: https://giftcard.news/images/social/v1/cardcash-adds-follett-campus-stores-gift-card-exchange-supply-channel-52322daaac7d453f583e4469c729446a.jpg
---

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# CardCash adds Follett campus stores as a gift-card exchange and supply channel

CardCash's Follett partnership links unused gift cards with campus-store purchases and new resale supply. The June launch announcement targeted about 700 locations.

By [Emma Carter](https://giftcard.news/author/emma-carter/) June 29, 2026 4 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

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![Sun Devil Marketplace interior with Arizona State University clothing displays and a campus technology centre](https://giftcard.news/images/variants/v1/cardcash-adds-follett-campus-stores-gift-card-exchange-supply-channel-sun-devil-w1280.webp) 

 Sun Devil Marketplace, shown in Follett's campus-store gallery. File photograph; the image does not establish this store's participation in the CardCash programme. Photo: Follett Higher Education, source photograph 

[CardCash](https://giftcard.news/company/cardcash/) is taking its gift-card exchange service into [Follett Higher Education](https://giftcard.news/company/follett-higher-education/) campus bookstores, connecting unused retailer balances with spending on college supplies and merchandise. The partnership announced by parent company [Giftify](https://giftcard.news/company/giftify/) on June 29, 2026, has two commercial purposes: reaching new customers in physical stores and bringing additional gift cards into CardCash's resale marketplace. [\[S01\]](https://giftcard.news/industry-deals/cardcash-follett-campus-stores-gift-card-exchange-supply-channel/#article-source-1)

The programme enables students, parents and campus visitors to exchange unused cards for purchasing value at participating campus stores. Giftify's announcement targeted expansion to approximately 700 locations by August 2026, including stores serving [Stanford University](https://giftcard.news/organization/stanford-university/) and the [University of Texas](https://giftcard.news/organization/university-of-texas/). That figure is the announced rollout target, not evidence that every location was already operating the service.

## Campus distribution within CardCash's gift-card business

Giftify describes the resulting value as usable for purchases including textbooks, apparel, technology and dorm essentials. The new channel brings the exchange process into a setting where customers may already have an immediate purchase in mind. It connects value held with one retailer to a different shopping need through an exchange transaction. [\[S01\]](https://giftcard.news/industry-deals/cardcash-follett-campus-stores-gift-card-exchange-supply-channel/#article-source-1)

That is distinct from a campus bookstore simply accepting every outside gift card as payment. The announcement describes exchanging unused cards for spendable campus-store value. It does not disclose the programme's valuation schedule, the brands accepted at each store, applicable limits or the detailed customer process. Those terms determine how much purchasing power a particular card can produce.

Follett's existing business supplies the retail setting. The company manages campus stores and provides academic materials and merchandise services to higher-education institutions. Its stores combine course-related purchases with branded clothing, gifts and other retail categories. That wider assortment creates several possible uses for exchanged value beyond the textbook counter. [\[S02\]](https://giftcard.news/industry-deals/cardcash-follett-campus-stores-gift-card-exchange-supply-channel/#article-source-2)

CardCash operates in the secondary gift-card market, where existing cards are bought and sold. Giftify says its platform handles cards from more than 1,100 retailers. The Follett programme adds an in-person route into that business rather than announcing a new retailer-issued gift card. [\[S01\]](https://giftcard.news/industry-deals/cardcash-follett-campus-stores-gift-card-exchange-supply-channel/#article-source-1)

Giftify identifies customer acquisition as the primary rationale. It expects campus stores to introduce the exchange service to shoppers at moments of active spending, particularly graduation and the return to college. The company also expects incoming cards to increase the supply available through CardCash. Both benefits are stated objectives; the launch release supplies no transaction results demonstrating their scale.

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## In this article

### Companies

* [CardCash](https://giftcard.news/company/cardcash/)
* [Follett Higher Education](https://giftcard.news/company/follett-higher-education/)
* [Giftify](https://giftcard.news/company/giftify/)

### Organizations

* [Stanford University](https://giftcard.news/organization/stanford-university/)
* [University of Texas](https://giftcard.news/organization/university-of-texas/)

### Sources and documents

* [\[S01\] Giftify announces CardCash campus gift-card exchange partnership with Follett Higher Education, June 29, 2026](https://www.globenewswire.com/news-release/2026/06/29/3319029/0/en/giftify-s-cardcash-launches-campus-gift-card-exchange-program-with-follett-higher-education-campus-bookstores.html?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftify, Inc. via GlobeNewswire
* [\[S02\] Follett Higher Education campus retail and academic services, company background](https://follett.com/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Follett Higher Education
* [\[S03\] Giftify Q2 2026 Form 10-Q, CardCash gift-card revenue and accounting definitions](https://www.sec.gov/Archives/edgar/data/1760233/000149315226035759/form10-q.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftify, Inc. / US Securities and Exchange Commission
* [\[S04\] August 3, 2026 financial results and Follett rollout expectation](https://www.globenewswire.com/news-release/2026/08/03/3337588/0/en/giftify-inc-reports-second-quarter-2026-financial-results-gross-billings-grow-26-to-45-5-million-as-net-loss-improves-52.html?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftify, Inc. via GlobeNewswire

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![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) 

About the author

## [Emma Carter](https://giftcard.news/author/emma-carter/)

Journalist — Retail & E-commerce

Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.

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