Canonical URL: https://giftcard.news/industry-deals/constellation-selects-virtual-incentives-for-integrated-digital-custom-933edab40fc2/ --- description: The January 2016 agreement covered Gift Card PASS and virtual Visa rewards for Constellation acquisition, retention and billing-related promotions. title: Constellation selects Virtual Incentives for integrated digital customer rewards image: https://giftcard.news/images/social/v1/constellation-selects-virtual-incentives-integrated-digital-customer-rewards-d1f778b4a3e771e71310d35d205b0daa.jpg --- 1. [Home](https://giftcard.news/) 2. [Industry Deals](https://giftcard.news/industry-deals/) # Constellation selects Virtual Incentives for integrated digital customer rewards The January 2016 agreement covered Gift Card PASS and virtual Visa rewards for Constellation acquisition, retention and billing-related promotions. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) January 15, 2016 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fconstellation-selects-virtual-incentives-for-integrated-digital-custom-933edab40fc2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Constellation%20selects%20Virtual%20Incentives%20for%20integrated%20digital%20customer%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fconstellation-selects-virtual-incentives-for-integrated-digital-custom-933edab40fc2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Constellation%20selects%20Virtual%20Incentives%20for%20integrated%20digital%20customer%20rewards%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fconstellation-selects-virtual-incentives-for-integrated-digital-custom-933edab40fc2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Virtual Incentives source artwork accompanying constellation selects Virtual Incentives for integrated digital customer rewards](https://giftcard.news/images/variants/v1/constellation-selects-virtual-incentives-integrated-digital-customer-rewards-source-artwork-accompanying-w1280.webp) Photo: Source: virtualincentives.com [Constellation](https://giftcard.news/company/constellation/) selected [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) as the exclusive provider of a digital rewards platform for customer campaigns and consumer promotions, the companies announced in January 2016\. The release, dated January 13, described a direct systems integration intended to deliver rewards more quickly and improve reporting on promotional programs. The arrangement included Virtual Incentives' Gift Card PASS product, giving recipients access to a choice of retailers, and virtual [Visa](https://giftcard.news/company/visa/) reward accounts for online spending. By combining merchant-linked and open-loop products, Constellation could use different reward formats within the same customer promotion strategy. The companies listed customer acquisition, retention, referrals, automatic bill payment, paperless billing, and product or service upgrades among the behaviours eligible for rewards. Education and brand-building campaigns were also part of the collaboration. [Jason Berns](https://giftcard.news/person/jason-berns/), Constellation's executive director of marketing and business analytics, said customer feedback had shaped the move. He expected the digital platform to accelerate reward fulfilment and add tracking and reporting tools for assessing how customers responded to the programs. Virtual Incentives chief executive [Jonathan Price](https://giftcard.news/person/jonathan-price/) said the direct integration suited Constellation's emphasis on prompt reward delivery. The announcement did not disclose the commercial value of the agreement or an initial number of reward recipients. At the time of the release, Constellation described itself as an [Exelon](https://giftcard.news/company/exelon/) subsidiary supplying power, natural gas and energy services to roughly two million residential, public-sector and business customers. That corporate description and customer figure relate to the January 2016 agreement. Virtual Incentives provided the digital reward fulfilment technology for the campaigns. ## Sources and documents ExpandCollapse * [Constellation Customers Receive Intelligent Digital Rewards Platform](https://www.virtualincentives.com/virtual-incentives-provides-intelligent-digital-rewards-platform-for-customers-of-constellation-press-release/?utm%5Fsource=giftcard.news) — Virtual Incentives ## In this article ### Companies * [Constellation](https://giftcard.news/company/constellation/) * [Exelon](https://giftcard.news/company/exelon/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) * [Visa](https://giftcard.news/company/visa/) ### People * [Jason Berns](https://giftcard.news/person/jason-berns/) * [Jonathan Price](https://giftcard.news/person/jonathan-price/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fconstellation-selects-virtual-incentives-for-integrated-digital-custom-933edab40fc2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Constellation%20selects%20Virtual%20Incentives%20for%20integrated%20digital%20customer%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fconstellation-selects-virtual-incentives-for-integrated-digital-custom-933edab40fc2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Constellation%20selects%20Virtual%20Incentives%20for%20integrated%20digital%20customer%20rewards%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fconstellation-selects-virtual-incentives-for-integrated-digital-custom-933edab40fc2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Industry Deals](https://giftcard.news/industry-deals/) News ### [Bilt Acquires Livly Technology to Connect Residential Services and Rewards](https://giftcard.news/industry-deals/bilt-acquires-livly-technology-residential-services-rewards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 15, 2026 2 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Tillo Acquires Amilon to Expand International Gift Card Distribution](https://giftcard.news/industry-deals/tillo-acquires-amilon-to-establish-transatlantic-leadership-in-rewards-i-e4490e17fbd5/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 8, 2026 2 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Giftbit reports GiftCertificates.ca bulk gift card ordering closure 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