Canonical URL: https://giftcard.news/industry-deals/diggecard-buy-women-built-corporate-gift-card-launch/ --- description: A new Diggecard partnership gives corporate reward buyers access to 60 Buy Women Built brands. How the card works and why distribution is the commercial prize. title: Diggecard and Buy Women Built launch corporate gift card image: https://giftcard.news/images/social/v1/diggecard-brings-60-buy-women-built-brands-into-corporate-gift-cards-22a12bca2167106164b3902ed26785d7.jpg --- 1. [Home](https://giftcard.news/) 2. [Industry Deals](https://giftcard.news/industry-deals/) # Diggecard brings 60 Buy Women Built brands into corporate gift cards Diggecard and Buy Women Built connect 60 women-built brands to corporate rewards through one exchangeable gift card, opening a new route to business buyers. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 24, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fdiggecard-buy-women-built-corporate-gift-card-launch%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard+brings+60+Buy+Women+Built+brands+into+corporate+gift+cards&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fdiggecard-buy-women-built-corporate-gift-card-launch%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Diggecard+brings+60+Buy+Women+Built+brands+into+corporate+gift+cards+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fdiggecard-buy-women-built-corporate-gift-card-launch%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Buy Women Built gift card shown in an official collage of participating consumer brands and products](https://giftcard.news/images/variants/v1/diggecard-brings-60-buy-women-built-brands-into-corporate-gift-cards-card-w1280.webp) The programme's official launch artwork combines the Buy Women Built gift card with consumer-brand imagery. Photo: Diggecard / Buy Women Built [Diggecard](https://giftcard.news/company/diggecard/) has opened its corporate gift-card channel to a collection of 60 women-built brands through a partnership with [Buy Women Built](https://giftcard.news/company/buy-women-built/). Announced on September 24 and marked by a London launch event, the programme gives employers and promotional buyers a single gift card whose recipient subsequently chooses a participating brand. [\[S01\]](#article-source-1) The significant change is access to distribution. The participating businesses gain a route into corporate reward budgets through an existing platform, while buyers receive a themed catalogue without having to contract separately with each brand. ## One purchasing decision, followed by a recipient's choice At launch, the card is sold through Diggecard's B2B channel for rewards, incentives, benefits and promotional campaigns. Recipients exchange it on a dedicated redemption website. The announcement describes a tailored version of the supplier's Gift Card Marketplace and DiggeChoice products, with issuing, catalogue management and the redemption experience handled through the programme. [\[S01\]](#article-source-1) DiggeChoice already operates as an exchange-based product: a recipient receives a multi-choice card and converts it into a selected digital gift card. Diggecard's product documentation describes customisable brand portfolios, branded versions and delivery by email or text message. These are capabilities of the underlying product, rather than confirmation that every option is included in this particular partnership. [\[S02\]](#article-source-2) That distinction matters. The launch establishes a way to select a participating brand. It does not establish that the original BWB card can be presented directly at every retailer's checkout or that every feature of DiggeChoice is enabled. ## What each partner brings Diggecard supplies gift-card technology and distribution for retailers, businesses and agencies. Its products include ready-made and bespoke programmes. The company says it was founded in Norway and combined with UK gift-card specialists Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. Continue with LinkedIn Continue with Google Continue with Facebook No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Findustry-deals%2Fdiggecard-buy-women-built-corporate-gift-card-launch%2F) ## In this article ### Companies * [Buy Women Built](https://giftcard.news/company/buy-women-built/) * [Diggecard](https://giftcard.news/company/diggecard/) ### People * [Amisha Mody](https://giftcard.news/person/amisha-mody/) * [Sahar Hashemi](https://giftcard.news/person/sahar-hashemi/) * [Tracy Aslam](https://giftcard.news/person/tracy-aslam/) ### Sources and documents * [\[S01\] Diggecard announces Buy Women Built gift-card partnership](https://diggecard.com/diggecard-and-buy-women-built/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Diggecard * [\[S02\] DiggeChoice product mechanics and company background](https://diggecard.com/business-gift-cards/diggechoice/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Diggecard * [\[S03\] Buy Women Built founding story](https://www.buywomenbuilt.com/our-story?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Buy Women Built * [\[S04\] Buy Women Built community and membership criteria](https://www.buywomenbuilt.com/community?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Buy Women Built Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fdiggecard-buy-women-built-corporate-gift-card-launch%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard+brings+60+Buy+Women+Built+brands+into+corporate+gift+cards&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fdiggecard-buy-women-built-corporate-gift-card-launch%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Diggecard+brings+60+Buy+Women+Built+brands+into+corporate+gift+cards+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fdiggecard-buy-women-built-corporate-gift-card-launch%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Industry Deals](https://giftcard.news/industry-deals/) News ### [Cross River agrees to acquire Accrue gift-balance wallet platform](https://giftcard.news/industry-deals/cross-river-accrue-acquisition-gift-balance-wallet-platform/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 20, 2026 3 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Giftify partners with ByQwest on shopping-centre card infrastructure](https://giftcard.news/industry-deals/giftify-byqwest-shopping-centre-gift-card-infrastructure/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 16, 2026 3 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [AnyCard, Lifestyle and Savvy agree to form Norell with Codex backing](https://giftcard.news/industry-deals/norell-anycard-lifestyle-savvy-codex-gift-card-group/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 15, 2026 3 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Suzie Elis editorial profile.","@id":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/diggecard-brings-60-buy-women-built-brands-into-corporate-gift-cards-card.webp","contentUrl":"https://giftcard.news/images/diggecard-brings-60-buy-women-built-brands-into-corporate-gift-cards-card.webp","width":1920,"height":480,"caption":"The programme's official launch artwork combines the Buy Women Built gift card with consumer-brand imagery.","@id":"https://giftcard.news/images/diggecard-brings-60-buy-women-built-brands-into-corporate-gift-cards-card.webp#image","encodingFormat":"image/webp","description":"Buy Women Built gift card shown in an official collage of participating consumer brands and products","creditText":"Diggecard / Buy Women Built","isBasedOn":"https://diggecard.com/diggecard-and-buy-women-built/"},{"@type":"NewsArticle","@id":"https://giftcard.news/industry-deals/diggecard-buy-women-built-corporate-gift-card-launch/#article","url":"https://giftcard.news/industry-deals/diggecard-buy-women-built-corporate-gift-card-launch/","headline":"Diggecard brings 60 Buy Women Built brands into corporate gift cards","description":"A new Diggecard partnership gives corporate reward buyers access to 60 Buy Women Built brands. 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