Canonical URL: https://giftcard.news/industry-deals/everfield-acquires-life-peaks-hospitality-gift-card-software/ --- description: Everfield has acquired Danish gift-card software provider Life Peaks, bringing a platform used by more than 500 Scandinavian venues into its hospitality group. title: Everfield acquires Life Peaks to add hospitality gift-card software image: https://giftcard.news/images/social/v1/everfield-acquires-life-peaks-add-hospitality-gift-card-software-15af1b5aedfa7eebc461591d16c29234.jpg --- 1. [Home](https://giftcard.news/) 2. [Industry Deals](https://giftcard.news/industry-deals/) # Everfield acquires Life Peaks to add hospitality gift-card software Everfield has acquired Danish gift-card software provider Life Peaks, bringing a platform used by more than 500 Scandinavian venues into its hospitality group. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 7, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Feverfield-acquires-life-peaks-hospitality-gift-card-software%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Everfield+acquires+Life+Peaks+to+add+hospitality+gift-card+software&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Feverfield-acquires-life-peaks-hospitality-gift-card-software%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Everfield+acquires+Life+Peaks+to+add+hospitality+gift-card+software+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Feverfield-acquires-life-peaks-hospitality-gift-card-software%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Life Peaks gift-card purchasing interface displayed on a laptop](https://giftcard.news/images/variants/v1/everfield-acquires-life-peaks-add-hospitality-gift-card-software-purchasing-interface-displayed-w1280.webp) The Life Peaks platform shown in Everfield’s acquisition announcement. Company product image. Photo: Everfield / Life Peaks [Everfield](https://giftcard.news/company/everfield/) has acquired [Life Peaks](https://giftcard.news/company/life-peaks/), adding software that manages hospitality gift cards, vouchers and tickets to a group that already owns several systems connected to the platform. The October 7 announcement places the Aarhus business alongside its existing integration partners [OnlinePOS](https://giftcard.news/company/onlinepos/), [HeapsGo](https://giftcard.news/company/heapsgo/) and [Amero](https://giftcard.news/company/amero/) under the same owner. [\[S01\]](#article-source-1) For restaurant and hotel operators, the connection runs from selling prepaid value to accepting it when a guest arrives. Everfield says more than 500 businesses across Scandinavia use Life Peaks. The acquisition gives the investor an established gift-card operation within its Food, Hospitality & Leisure portfolio; the announcement does not disclose a purchase price. [\[S01\]](#article-source-1) ## An existing connection between gift sales and venue systems Life Peaks sells a platform that appears within a merchant’s own website and supports both digital and physical cards. Its product site describes automated merchant payment, physical-card dispatch and a backend for campaigns and manual card creation. The company was founded in 2015 and is led by founder and chief executive [David Balsgaard](https://giftcard.news/person/david-balsgaard/), who will remain in charge from Aarhus. [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) That operating role makes the acquisition more than an addition to a gift-card catalogue. A hospitality gift card creates a promise that must survive the gap between purchase and redemption. The system handling that promise has to connect the online sale to the venue’s payment Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Findustry-deals%2Feverfield-acquires-life-peaks-hospitality-gift-card-software%2F) ## In this article ### Companies * [Amero](https://giftcard.news/company/amero/) * [Everfield](https://giftcard.news/company/everfield/) * [HeapsGo](https://giftcard.news/company/heapsgo/) * [Life Peaks](https://giftcard.news/company/life-peaks/) * [OnlinePOS](https://giftcard.news/company/onlinepos/) ### People * [David Balsgaard](https://giftcard.news/person/david-balsgaard/) ### Sources and documents * [\[S01\] October 7 acquisition, platform capabilities and management continuity](https://everfield.com/knowledge-platform/everfield-acquires-life-peaks?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Everfield * [\[S02\] Current merchant checkout, fulfilment and campaign capabilities](https://lifepeaks.dk/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Life Peaks Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Feverfield-acquires-life-peaks-hospitality-gift-card-software%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Everfield+acquires+Life+Peaks+to+add+hospitality+gift-card+software&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Feverfield-acquires-life-peaks-hospitality-gift-card-software%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Everfield+acquires+Life+Peaks+to+add+hospitality+gift-card+software+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Feverfield-acquires-life-peaks-hospitality-gift-card-software%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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