Canonical URL: https://giftcard.news/industry-deals/giftbit-appoints-new-chief-commercial-officer-to-guide-growth-and-expans-663b77644832/ --- description: The 2023 appointment brought rewards-industry experience to new business, catalogue expansion and product development. title: Giftbit appoints Nat Salvione to lead its next commercial phase image: https://giftcard.news/images/social/v1/giftbit-appoints-nat-salvione-lead-next-commercial-phase-ed4229e039c72540d2eda68ec490ce3d.jpg --- 1. [Home](https://giftcard.news/) 2. [Industry Deals](https://giftcard.news/industry-deals/) # Giftbit appoints Nat Salvione to lead its next commercial phase The 2023 appointment brought rewards-industry experience to new business, catalogue expansion and product development. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) July 10, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftbit-appoints-new-chief-commercial-officer-to-guide-growth-and-expans-663b77644832%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftbit%20appoints%20Nat%20Salvione%20to%20lead%20its%20next%20commercial%20phase "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftbit-appoints-new-chief-commercial-officer-to-guide-growth-and-expans-663b77644832%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftbit%20appoints%20Nat%20Salvione%20to%20lead%20its%20next%20commercial%20phase%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftbit-appoints-new-chief-commercial-officer-to-guide-growth-and-expans-663b77644832%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Nat Salvione in an office portrait supplied by Giftbit](https://giftcard.news/images/variants/v1/giftbit-appoints-nat-salvione-lead-next-commercial-phase-office-portrait-supplied-w1280.webp) Official company executive portrait. Photo: Giftbit [Giftbit](https://giftcard.news/company/giftbit/) announced [Nat Salvione](https://giftcard.news/person/nat-salvione/) as its new chief commercial officer on July 10, 2023, bringing a senior rewards and incentives executive into the business as it planned further commercial expansion. The appointment gave him a remit spanning new customers, reward selection and product innovation. [\[S01\]](#article-source-1) The company cited two decades of industry experience and earlier leadership roles at [Tango Card](https://giftcard.news/company/tango-card/) and [Runa](https://giftcard.news/company/runa/), formerly WeGift. It also said it was adding dedicated sales, finance, catalogue and operations roles, without disclosing a headcount target or timetable for those hires. [\[S01\]](#article-source-1) ## The catalogue is part of the commercial proposition The responsibilities described in the announcement connect two sides of a rewards platform. Winning an employer or incentive-program customer creates demand for distribution; maintaining a relevant catalogue helps determine what that customer can actually deliver to recipients. Product development sits between those commercial commitments and the operational experience. Giftbit linked new business to the range of rewards offered and to the product itself. Its stated growth plan depended on developing those capabilities together rather than treating the catalogue as a fixed list. [\[S01\]](#article-source-1) ## What was announced The release set out a leadership change and hiring intentions. It did not announce a financing round, acquisition, customer contract or quantified revenue target. Those would require separate evidence. Its language about future growth describes the company’s priorities at the time, not a measured outcome. For the industry archive, the event marks a July 2023 investment in Giftbit’s commercial leadership. It should not be read as a fresh appointment or as confirmation of an executive’s position years later. The strategic relevance was the decision to place customer acquisition, catalogue development and product direction within the same growth discussion. ## Sources and documents ExpandCollapse * [\[S01\] Nat Salvione appointment, July 10, 2023](https://www.giftbit.com/blog/giftbit-welcomes-new-cco?utm%5Fsource=giftcard.news) — Giftbit ## In this article ### Companies * [Giftbit](https://giftcard.news/company/giftbit/) * [Runa](https://giftcard.news/company/runa/) * [Tango Card](https://giftcard.news/company/tango-card/) ### People * [Nat Salvione](https://giftcard.news/person/nat-salvione/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftbit-appoints-new-chief-commercial-officer-to-guide-growth-and-expans-663b77644832%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftbit%20appoints%20Nat%20Salvione%20to%20lead%20its%20next%20commercial%20phase "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftbit-appoints-new-chief-commercial-officer-to-guide-growth-and-expans-663b77644832%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftbit%20appoints%20Nat%20Salvione%20to%20lead%20its%20next%20commercial%20phase%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftbit-appoints-new-chief-commercial-officer-to-guide-growth-and-expans-663b77644832%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Industry Deals](https://giftcard.news/industry-deals/) News ### [Bilt Acquires Livly Technology to Connect Residential Services and Rewards](https://giftcard.news/industry-deals/bilt-acquires-livly-technology-residential-services-rewards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 15, 2026 2 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Tillo Acquires Amilon to Expand International Gift Card Distribution](https://giftcard.news/industry-deals/tillo-acquires-amilon-to-establish-transatlantic-leadership-in-rewards-i-e4490e17fbd5/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 8, 2026 2 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Giftbit reports GiftCertificates.ca bulk gift card ordering closure 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