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---
description: Giftify and ByQwest announce a shopping-centre card infrastructure partnership. The operating roles, existing capabilities and purchase-channel evidence, with rollout limits.
title: Giftify partners with ByQwest on gift-card infrastructure
image: https://giftcard.news/images/social/v1/giftify-partners-byqwest-shopping-centre-card-infrastructure-ecbe3a670b01db261cff67d9f81cb78f.jpg
---

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# Giftify partners with ByQwest on shopping-centre card infrastructure

The Belgian shopping-centre gift-card operator links programme expertise with ByQwest’s issuing and processing infrastructure. Deployment dates and commercial terms remain…

By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 16, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftify-byqwest-shopping-centre-gift-card-infrastructure%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftify+partners+with+ByQwest+on+shopping-centre+card+infrastructure&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftify-byqwest-shopping-centre-gift-card-infrastructure%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Giftify+partners+with+ByQwest+on+shopping-centre+card+infrastructure+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fgiftify-byqwest-shopping-centre-gift-card-infrastructure%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Giftify product illustration with three branded card designs showing EUR25, EUR50 and EUR100.](https://giftcard.news/images/variants/v1/giftify-partners-byqwest-shopping-centre-card-infrastructure-product-illustration-three-branded-designs-w1280.webp) 

 Giftify card-design illustration from the provider’s website. It does not depict the ByQwest agreement or establish new denomination availability. Photo: Giftify S.A. 

Giftify and [ByQwest](https://giftcard.news/company/byqwest/) have announced a partnership aimed at giving shopping-centre gift-card programmes a more flexible issuing and processing foundation. The company-supplied announcement is dated October 16 and was distributed through openPR on October 22\. It sets out an infrastructure agreement, without naming a first centre migration or a new card available to shoppers. [\[S1\]](#article-source-1)

[Giftify S.A.](https://giftcard.news/company/giftify-s-a/) is based in Brussels and specialises in shopping-centre gift-card programmes. Its platform covers card distribution, transactions, reconciliation and programme reporting. ByQwest supplies infrastructure for creating, managing and processing cards. The agreement is intended to connect those operating layers; the release does not disclose its value, pricing or exclusivity terms. [\[S1\]](#article-source-1) [\[S2\]](#article-source-2)

Giftify says its platform serves more than 500 centres. Both physical and digital cards are already part of its offer, and its existing product pages already describe wallet support, geographic controls and APIs. The partnership’s stated ambitions include more sophisticated card propositions, real-time controls and configurable acceptance rules. These should be read as development aims, rather than proof that the agreement has just introduced every listed feature. [\[S1\]](#article-source-1) [\[S3\]](#article-source-3) [\[S4\]](#article-source-4)

Giftify’s own earlier research shows the variety of purchase channels that this type of infrastructure must support. In a survey conducted for the company, shopping-centre gift-card users reported buying through service desks, websites, apps and self-service vending machines. The figures describe how respondents bought a card; buying online does not establish that the card itself was digital. [\[S5\]](#article-source-5)

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## In this article

### Companies

* [ByQwest](https://giftcard.news/company/byqwest/)
* [Giftify S.A.](https://giftcard.news/company/giftify-s-a/)
* [IntoTheMinds](https://giftcard.news/company/intotheminds/)

### Sources and documents

* [\[S1\] Original company-supplied partnership announcement](https://www.openpr.com/news/4669391/giftify-and-byqwest-announce-strategic-partnership?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — ByQwest via openPR
* [\[S2\] Belgian operator legal identity](https://www.giftify.me/privacy?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftify S.A.
* [\[S3\] Current shopping-centre programme scope](https://www.giftify.me/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftify S.A.
* [\[S4\] Existing card-processing and wallet capabilities](https://www.giftify.me/products/fintech?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftify S.A.
* [\[S5\] Original shopping-centre gift-card survey and methodology](https://www.giftify.me/resources/shopping-centre-gift-card-report?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftify S.A.; research conducted by Into The Minds

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![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) 

About the author

## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/)

Journalist — Payments, Security & PCI DSS

Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.

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