Canonical URL: https://giftcard.news/industry-deals/neocurrency-marks-ten-years-in-digital-rewards-9a288044d0af/ --- description: NeoCurrency reviews its digital incentive business, Reward Choice and international API distribution on its tenth anniversary. title: NeoCurrency Marks Ten Years of Gift Card Distribution and Reward APIs image: https://giftcard.news/images/social/v1/neocurrency-marks-ten-years-gift-card-distribution-reward-apis-581134f573481a6e21163b1ea8eb2809.jpg --- 1. [Home](https://giftcard.news/) 2. [Industry Deals](https://giftcard.news/industry-deals/) 3. NeoCurrency Marks Ten Years of Gift Card Distribution and Reward APIs [Industry Deals](https://giftcard.news/industry-deals/) News # NeoCurrency Marks Ten Years of Gift Card Distribution and Reward APIs NeoCurrency reviews its digital incentive business, Reward Choice and international API distribution on its tenth anniversary. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) Published: January 5, 2026 at 12:00 AM 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fneocurrency-marks-ten-years-in-digital-rewards-9a288044d0af%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=NeoCurrency%20Marks%20Ten%20Years%20of%20Gift%20Card%20Distribution%20and%20Reward%20APIs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fneocurrency-marks-ten-years-in-digital-rewards-9a288044d0af%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=NeoCurrency%20Marks%20Ten%20Years%20of%20Gift%20Card%20Distribution%20and%20Reward%20APIs%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fneocurrency-marks-ten-years-in-digital-rewards-9a288044d0af%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![NeoCurrency article image for NeoCurrency marks ten years in digital rewards](https://giftcard.news/images/variants/v1/neocurrency-marks-ten-years-gift-card-distribution-reward-apis-article-image-digital-w1012.webp) Photo: Source: neocurrency.com [NeoCurrency](https://giftcard.news/company/neocurrency/) marked its tenth anniversary in 2026 with an update on the development of its international rewards and gift card business. Founded in 2016 by [Geoff Miller](https://giftcard.news/person/geoff-miller/) and [Josh Storm](https://giftcard.news/person/josh-storm/), the company began with a focus on distributing digital incentives for brands, agencies, researchers and employers. Miller serves as chief executive and Storm as chief commercial officer. In its anniversary announcement, NeoCurrency said it remained profitable and had taken no outside investment. It reported sales volume 418% higher over the preceding three years than over the previous three-year period. The release did not disclose an absolute sales-volume figure. The company described its API and Reward Choice product as central to its expansion. Those tools support programme operators that need to distribute rewards across countries while allowing recipients to choose locally relevant options. Miller and Storm characterised the anniversary as a milestone in scaling their original approach to digital incentives. The growth and profitability statements were provided by NeoCurrency as part of its own account of the business. ## Sources and documents ExpandCollapse * [NeoCurrency marks ten years in digital rewards](https://neocurrency.com/press-release/neocurrency-celebrates-10-years-of-innovation-in-global-rewards-incentives-payments/?utm%5Fsource=giftcard.news) — neocurrency.com ## In this article ### Companies * [NeoCurrency](https://giftcard.news/company/neocurrency/) ### People * [Geoff Miller](https://giftcard.news/person/geoff-miller/) * [Josh Storm](https://giftcard.news/person/josh-storm/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fneocurrency-marks-ten-years-in-digital-rewards-9a288044d0af%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=NeoCurrency%20Marks%20Ten%20Years%20of%20Gift%20Card%20Distribution%20and%20Reward%20APIs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fneocurrency-marks-ten-years-in-digital-rewards-9a288044d0af%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=NeoCurrency%20Marks%20Ten%20Years%20of%20Gift%20Card%20Distribution%20and%20Reward%20APIs%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fneocurrency-marks-ten-years-in-digital-rewards-9a288044d0af%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Industry Deals](https://giftcard.news/industry-deals/) News ### [Tillo Acquires Amilon to Expand International Gift Card Distribution](https://giftcard.news/industry-deals/tillo-acquires-amilon-to-establish-transatlantic-leadership-in-rewards-i-e4490e17fbd5/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 8, 2026 2 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Giftbit reports GiftCertificates.ca bulk gift card ordering closure dates](https://giftcard.news/industry-deals/giftbit-reports-september-closure-timetable-for-giftcertificates-ca-prog-3f4febff7895/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 1, 2026 1 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Gift card platform Tillo appoints Michael Tigwell to lead UK and 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