Canonical URL: https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/

---
description: Valuedesign India links gift-card issuance with The Reward Store’s corporate rewards platform. We explain the distribution roles and limits of catalogue claims.
title: Valuedesign partners with The Reward Store on gift cards
image: https://giftcard.news/images/social/v1/valuedesign-connects-gift-card-platform-reward-store-0e5654f7161efd212bafa3bcc1ab3bf0.jpg
---

1. [Home](https://giftcard.news/)
2. [Industry Deals](https://giftcard.news/industry-deals/)

# Valuedesign connects gift-card platform with The Reward Store

The integration links Valuedesign India’s issuance and distribution infrastructure with Vananam’s employee, customer and channel-partner rewards platform.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) August 13, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvaluedesign-the-reward-store-corporate-gift-card-partnership%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Valuedesign+connects+gift-card+platform+with+The+Reward+Store&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvaluedesign-the-reward-store-corporate-gift-card-partnership%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Valuedesign+connects+gift-card+platform+with+The+Reward+Store+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvaluedesign-the-reward-store-corporate-gift-card-partnership%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![The Reward Store and Valuedesign logos in official partnership announcement artwork](https://giftcard.news/images/variants/v1/valuedesign-connects-gift-card-platform-reward-store-logos-official-partnership-announcement-artwork-w1024.webp) 

 Official artwork accompanying the August 2026 partnership announcement. The image identifies the participating companies. Photo: Valuedesign / The Reward Store 

[Valuedesign](https://giftcard.news/company/valuedesign/) India has linked its gift-card issuance and management platform with The Reward Store, the corporate rewards business operated by [Vananam Enterprise Pvt. Ltd.](https://giftcard.news/company/vananam-enterprise-pvt-ltd/) The arrangement, announced on August 13, 2026, gives the distribution provider another route into employee rewards, customer loyalty and sales-channel incentives. [\[S1\]](#article-source-1) [\[S2\]](#article-source-2)

The connection brings together two parts of a corporate programme: the technology that issues and manages gift cards, and the platform through which employers or other businesses organize rewards. Valuedesign says the partnership supports issuing, distributing and tracking card use within that process. [\[S1\]](#article-source-1)

## A distribution partnership across corporate programmes

Valuedesign's contribution is its Gift Cards Powered by Valuedesign platform and brand network. The release describes a line-up covering more than 800 brands, with bulk issuance, digital delivery by SMS or email, API connections and reporting on distribution and use. Corporate volume discounts are included among the stated features, although no discount schedule or commercial terms are disclosed. [\[S1\]](#article-source-1)

The Reward Store provides access to several types of business programme. Its ApplaudIQ product addresses employee recognition; Rekyndl serves consumer loyalty; Paytives handles channel-partner rewards; and RedeemStack supplies the redemption catalogue and API connection. The partner's current website confirms these separate roles. [\[S1\]](#article-source-1) [\[S3\]](#article-source-3)

This means the same gift-card infrastructure can sit behind different reasons for making a payment or reward. An employee award, a customer's points redemption and a distributor incentive have different programme rules, even when the eventual reward is a retail gift card. The integration can provide common issuance and delivery functions without making those business rules interchangeable.

## What the catalogue numbers represent

The announcement describes The Reward Store

Your free reader account 

## Continue reading for free.

Create your account or sign in to get unlimited access.

Continue with LinkedIn 

Continue with Google 

Continue with Facebook 

No payment required. Newsletter signup is optional.

[Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Findustry-deals%2Fvaluedesign-the-reward-store-corporate-gift-card-partnership%2F) 

## In this article

### Companies

* [Paycloud Holdings](https://giftcard.news/company/paycloud-holdings/)
* [Valuedesign](https://giftcard.news/company/valuedesign/)
* [Valuedesign Services Private Limited](https://giftcard.news/company/valuedesign-services-private-limited/)
* [Vananam Enterprise Pvt. Ltd.](https://giftcard.news/company/vananam-enterprise-pvt-ltd/)

### Sources and documents

* [\[S1\] Complete official partnership announcement](https://cs.valuedesign.jp/news/press-release/20260813?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Valuedesign
* [\[S2\] Dated corporate announcement, August 13, 2026](https://www.valuedesign.jp/news/press/20260813?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Valuedesign
* [\[S3\] Current partner platform and product descriptions](https://www.therewardstore.com/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — The Reward Store

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvaluedesign-the-reward-store-corporate-gift-card-partnership%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Valuedesign+connects+gift-card+platform+with+The+Reward+Store&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvaluedesign-the-reward-store-corporate-gift-card-partnership%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Valuedesign+connects+gift-card+platform+with+The+Reward+Store+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvaluedesign-the-reward-store-corporate-gift-card-partnership%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

From reading to building

## Your next move in gift cards.

Tell us what you’re building. We’ll help you explore suitable providers.

[Find a provider ](https://giftcard.news/find-a-provider/) 

## Related articles

[Industry Deals](https://giftcard.news/industry-deals/) News 

### [Cross River agrees to acquire Accrue gift-balance wallet platform](https://giftcard.news/industry-deals/cross-river-accrue-acquisition-gift-balance-wallet-platform/)

[Emma Carter](https://giftcard.news/author/emma-carter/) October 20, 2026 3 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

### [Giftify partners with ByQwest on shopping-centre card infrastructure](https://giftcard.news/industry-deals/giftify-byqwest-shopping-centre-gift-card-infrastructure/)

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 16, 2026 3 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

### [AnyCard, Lifestyle and Savvy agree to form Norell with Codex backing](https://giftcard.news/industry-deals/norell-anycard-lifestyle-savvy-codex-gift-card-group/)

[Emma Carter](https://giftcard.news/author/emma-carter/) October 15, 2026 3 min

```json
{"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Suzie Elis editorial profile.","@id":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/valuedesign-connects-gift-card-platform-reward-store-logos-official-partnership-announcement-artwork.webp","contentUrl":"https://giftcard.news/images/valuedesign-connects-gift-card-platform-reward-store-logos-official-partnership-announcement-artwork.webp","width":1024,"height":683,"caption":"Official artwork accompanying the August 2026 partnership announcement. The image identifies the participating companies.","@id":"https://giftcard.news/images/valuedesign-connects-gift-card-platform-reward-store-logos-official-partnership-announcement-artwork.webp#image","encodingFormat":"image/webp","description":"The Reward Store and Valuedesign logos in official partnership announcement artwork","creditText":"Valuedesign / The Reward Store","isBasedOn":"https://cs.valuedesign.jp/news/press-release/20260813"},{"@type":"NewsArticle","@id":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/#article","url":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/","headline":"Valuedesign connects gift-card platform with The Reward Store","description":"Valuedesign India links gift-card issuance with The Reward Store’s corporate rewards platform. We explain the distribution roles and limits of catalogue claims.","datePublished":"2026-08-13T00:00:00.000Z","dateModified":"2026-10-06T06:42:47.391Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"}],"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/valuedesign-connects-gift-card-platform-reward-store-logos-official-partnership-announcement-artwork.webp","contentUrl":"https://giftcard.news/images/valuedesign-connects-gift-card-platform-reward-store-logos-official-partnership-announcement-artwork.webp","width":1024,"height":683,"caption":"Official artwork accompanying the August 2026 partnership announcement. The image identifies the participating companies.","@id":"https://giftcard.news/images/valuedesign-connects-gift-card-platform-reward-store-logos-official-partnership-announcement-artwork.webp#image","encodingFormat":"image/webp","description":"The Reward Store and Valuedesign logos in official partnership announcement artwork","creditText":"Valuedesign / The Reward Store","isBasedOn":"https://cs.valuedesign.jp/news/press-release/20260813"}],"articleSection":"Industry Deals","keywords":["Paycloud Holdings","Valuedesign","Valuedesign Services Private Limited","Vananam Enterprise Pvt. Ltd."],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/paycloud-holdings/#entity","name":"Paycloud Holdings","url":"https://giftcard.news/company/paycloud-holdings/"},{"@type":"Organization","@id":"https://giftcard.news/company/valuedesign/#entity","name":"Valuedesign","url":"https://giftcard.news/company/valuedesign/"},{"@type":"Organization","@id":"https://giftcard.news/company/valuedesign-services-private-limited/#entity","name":"Valuedesign Services Private Limited","url":"https://giftcard.news/company/valuedesign-services-private-limited/"},{"@type":"Organization","@id":"https://giftcard.news/company/vananam-enterprise-pvt-ltd/#entity","name":"Vananam Enterprise Pvt. Ltd.","url":"https://giftcard.news/company/vananam-enterprise-pvt-ltd/"}],"wordCount":534,"citation":[{"@type":"CreativeWork","name":"[S1] Complete official partnership announcement","url":"https://cs.valuedesign.jp/news/press-release/20260813","publisher":{"@type":"Organization","name":"Valuedesign"}},{"@type":"CreativeWork","name":"[S2] Dated corporate announcement, August 13, 2026","url":"https://www.valuedesign.jp/news/press/20260813","publisher":{"@type":"Organization","name":"Valuedesign"}},{"@type":"CreativeWork","name":"[S3] Current partner platform and product descriptions","url":"https://www.therewardstore.com/","publisher":{"@type":"Organization","name":"The Reward Store"}}],"author":[{"@id":"https://giftcard.news/author/suzie-elis/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/#webpage","url":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/","name":"Valuedesign connects gift-card platform with The Reward Store","description":"Valuedesign India links gift-card issuance with The Reward Store’s corporate rewards platform. We explain the distribution roles and limits of catalogue claims.","datePublished":"2026-08-13T00:00:00.000Z","dateModified":"2026-10-06T06:42:47.391Z","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/#article"},"breadcrumb":{"@id":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/valuedesign-connects-gift-card-platform-reward-store-logos-official-partnership-announcement-artwork.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Industry Deals","item":"https://giftcard.news/industry-deals/"},{"@type":"ListItem","position":3,"name":"Valuedesign connects gift-card platform with The Reward Store","item":"https://giftcard.news/industry-deals/valuedesign-the-reward-store-corporate-gift-card-partnership/"}]}]}
```