Canonical URL: https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/

---
description: VEXiON chose Igor Rattaj’s televised offer for its gift and loyalty card platform. The company has not confirmed a completed funding round.
title: VEXiON selects €100,000 offer on Jama levova
image: https://giftcard.news/images/social/v1/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-ff2f460de1ed0aeba5a4be23cf84ee4d.jpg
---

1. [Home](https://giftcard.news/)
2. [Industry Deals](https://giftcard.news/industry-deals/)

# VEXiON selects €100,000 TV offer for gift and loyalty card platform

The Slovak platform chose Igor Rattaj’s €100,000 offer for 20% on Jama levova. Its founder has not disclosed what happened after filming.

By [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 1, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvexion-selects-rattaj-tv-offer-gift-loyalty-cards%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=VEXiON+selects+%E2%82%AC100%2C000+TV+offer+for+gift+and+loyalty+card+platform&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvexion-selects-rattaj-tv-offer-gift-loyalty-cards%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=VEXiON+selects+%E2%82%AC100%2C000+TV+offer+for+gift+and+loyalty+card+platform+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvexion-selects-rattaj-tv-offer-gift-loyalty-cards%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![VEXiON TV pitch comparison: €50,000 requested, €100,000 selected and €125,000 highest final offer, each for 20%.](https://giftcard.news/images/variants/v1/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-pitch-comparison-2-w1280.webp) 

 Offers from the episode broadcast October 1\. A completed investment has not been confirmed. Photo: Gift Card News; data: VEXiON cards and TV Markíza 

[VEXiON cards](https://giftcard.news/company/vexion-cards/), a Slovak provider of gift-card and loyalty-card software, selected [Igor Rattaj](https://giftcard.news/person/igor-rattaj/)’s €100,000 offer for a 20% stake during an episode of Jama levova broadcast on October 1\. The company’s account describes an agreement on the television show, with the subsequent investment status undisclosed. [\[S01\]](#article-source-1)[\[S02\]](#article-source-2)

Founder Jakub Pitoňák said in an October 6 retrospective that VEXiON initially sought €50,000 for 20%. The highest final offer reached €125,000 for the same stake. He and his co-founder chose Rattaj because they valued prospective access to operating businesses, including the chance to win TMR as a customer. [\[S01\]](#article-source-1)

VEXiON said it could not comment on developments since filming. Its account therefore does not establish that financing has closed or that TMR has become a customer. The selected offer was twice the original cash request, while leaving the proposed ownership percentage unchanged. [\[S01\]](#article-source-1)

## Gift cards alongside loyalty programmes

The platform’s current gift-card product supports prepaid balances in Apple Wallet and Google Wallet, as well as printed cards. Digital and physical versions share a balance. Merchants can sell cards at the counter or through an online link, choose preset values and add bonus credit. Customers can receive a card in their wallet or by email as a gift. [\[S03\]](#article-source-3)

Online proceeds settle directly into the merchant’s own [Stripe](https://giftcard.news/company/stripe/) account. VEXiON’s published terms identify the named merchant as the seller and issuer responsible for voucher value and redemption; the platform provides the technical purchase, payment and delivery service. Those terms took effect on September 27 and provide context for the business model. [\[S04\]](#article-source-4)

The product page lists a 2% platform fee for online sales, additional to Stripe processing charges, and places online sales within its PRO plan. Printed cards begin without value and are loaded when staff scan them at purchase. The recipient can subsequently add the same card to a mobile wallet. [\[S03\]](#article-source-3)

The current PRO tariff also shows how the merchant subscription scales across branches. Its October 18 pricing FAQ lists a regular first-location rate of €45 per month, with lower marginal rates for additional locations. These are standard per-location bands, excluding VAT and separate sales-processing charges. A temporary half-price promotion appears separately on the current page; neither that promotion nor this observation establishes the tariff in force when the television episode aired. [\[S05\]](#article-source-5)

The data behind the story 

### Regular PRO rates for additional locations

Regular marginal subscription rate for each location within its published band.

 EUR per location per month 

EUR per location per month

Tap or hover for details. All values are also available in the data table.

Source 

VEXiON public pricing FAQ

Inspected October 18, 2026\. Excludes VAT, 2% online-sale platform fee, Stripe processing and optional extras. Temporary promotional pricing is excluded. These are marginal location rates, not whole-chain totals or merchant transaction results.

Show data tableHide data table 

Scroll left or right to see all columns 

__Regular PRO rates for additional locations (EUR per location per month)__
| Category                 | EUR per location per month    |
| ------------------------ | ----------------------------- |
| First location           | 45 EUR per location per month |
| Locations 2-5, each      | 30 EUR per location per month |
| Locations 6-10, each     | 25 EUR per location per month |
| Location 11 onward, each | 20 EUR per location per month |

The terms limit redemption to the issuing merchant. Merchants set validity, with a 12-month default where no period is specified, subject to applicable mandatory protections. [\[S04\]](#article-source-4)

## In this article

### Companies

* [Stripe](https://giftcard.news/company/stripe/)
* [VEXiON cards](https://giftcard.news/company/vexion-cards/)

### People

* [Igor Rattaj](https://giftcard.news/person/igor-rattaj/)

### Sources and documents

* [\[S01\] VEXiON: founder account of Jama levova offers](https://www.vexioncards.one/blog/vexion-cards-on-jama-levova?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — VEXiON cards
* [\[S02\] TV Markíza: original broadcast report](https://www.markiza.sk/relacie/jama-levova/clanok/1054670-levi-sa-predbiehali-v-ponukach-a-ponukali-viac-jama-levova-zazila-sialenstvo?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — TV Markíza
* [\[S03\] VEXiON: gift-card product and pricing](https://www.vexioncards.one/platform/gift-cards?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — VEXiON cards
* [\[S04\] VEXiON: gift voucher terms of sale](https://www.vexioncards.one/gift-card-terms?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — VEXiON cards
* [\[S05\] Current regular PRO location tariff and billing terms](https://www.vexioncards.one/pricing?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — VEXiON cards

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvexion-selects-rattaj-tv-offer-gift-loyalty-cards%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=VEXiON+selects+%E2%82%AC100%2C000+TV+offer+for+gift+and+loyalty+card+platform&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvexion-selects-rattaj-tv-offer-gift-loyalty-cards%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=VEXiON+selects+%E2%82%AC100%2C000+TV+offer+for+gift+and+loyalty+card+platform+https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvexion-selects-rattaj-tv-offer-gift-loyalty-cards%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) 

About the author

## [Oliver Reed](https://giftcard.news/author/oliver-reed/)

Journalist — Industry Deals & Research

Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.

From reading to building

## Your next move in gift cards.

Tell us what you’re building. We’ll help you explore suitable providers.

[Find a provider ](https://giftcard.news/find-a-provider/) 

## Related articles

[Industry Deals](https://giftcard.news/industry-deals/) News 

### [Cross River agrees to acquire Accrue gift-balance wallet platform](https://giftcard.news/industry-deals/cross-river-accrue-acquisition-gift-balance-wallet-platform/)

[Emma Carter](https://giftcard.news/author/emma-carter/) October 20, 2026 3 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

### [Giftify partners with ByQwest on shopping-centre card infrastructure](https://giftcard.news/industry-deals/giftify-byqwest-shopping-centre-gift-card-infrastructure/)

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 16, 2026 3 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

### [AnyCard, Lifestyle and Savvy agree to form Norell with Codex backing](https://giftcard.news/industry-deals/norell-anycard-lifestyle-savvy-codex-gift-card-group/)

[Emma Carter](https://giftcard.news/author/emma-carter/) October 15, 2026 3 min

```json
{"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Oliver Reed editorial profile.","@id":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Oliver Reed, Gift Card News","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-pitch-comparison-2.webp","contentUrl":"https://giftcard.news/images/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-pitch-comparison-2.webp","width":1920,"height":1440,"caption":"Offers from the episode broadcast October 1. A completed investment has not been confirmed.","@id":"https://giftcard.news/images/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-pitch-comparison-2.webp#image","encodingFormat":"image/webp","description":"VEXiON TV pitch comparison: €50,000 requested, €100,000 selected and €125,000 highest final offer, each for 20%.","creditText":"Gift Card News; data: VEXiON cards and TV Markíza","isBasedOn":"https://www.vexioncards.one/blog/vexion-cards-on-jama-levova"},{"@type":"Dataset","@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#dataset","url":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/","name":"VEXiON selects €100,000 TV offer for gift and loyalty card platform: figure data","description":"Tabular data for the figures accompanying \"VEXiON selects €100,000 TV offer for gift and loyalty card platform\". Sources, units and limitations are documented with each figure.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#article"},"isAccessibleForFree":false,"hasPart":[{"@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#article-figure-1-dataset"}],"distribution":{"@type":"DataDownload","contentUrl":"https://giftcard.news/download.csv?article=%2Findustry-deals%2Fvexion-selects-rattaj-tv-offer-gift-loyalty-cards%2F","encodingFormat":"text/csv","isAccessibleForFree":false}},{"@type":"Dataset","@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#article-figure-1-dataset","url":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#article-figure-1","name":"Regular PRO rates for additional locations","description":"Tabular values displayed in the figure \"Regular PRO rates for additional locations\" and its accompanying data table.\n\nRegular marginal subscription rate for each location within its published band.\n\nInspected October 18, 2026. Excludes VAT, 2% online-sale platform fee, Stripe processing and optional extras. Temporary promotional pricing is excluded. These are marginal location rates, not whole-chain totals or merchant transaction results.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#dataset"},"isAccessibleForFree":false,"variableMeasured":[{"@type":"PropertyValue","name":"EUR per location per month","unitText":"EUR per location per month"}],"isBasedOn":[{"@type":"CreativeWork","name":"VEXiON public pricing FAQ","url":"https://www.vexioncards.one/pricing"}]},{"@type":"NewsArticle","@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#article","url":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/","headline":"VEXiON selects €100,000 TV offer for gift and loyalty card platform","description":"VEXiON chose Igor Rattaj’s televised offer for its gift and loyalty card platform. The company has not confirmed a completed funding round.","datePublished":"2026-10-01T00:00:00.000Z","dateModified":"2026-10-18T14:00:35.920Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},{"@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#dataset"}],"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-pitch-comparison-2.webp","contentUrl":"https://giftcard.news/images/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-pitch-comparison-2.webp","width":1920,"height":1440,"caption":"Offers from the episode broadcast October 1. A completed investment has not been confirmed.","@id":"https://giftcard.news/images/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-pitch-comparison-2.webp#image","encodingFormat":"image/webp","description":"VEXiON TV pitch comparison: €50,000 requested, €100,000 selected and €125,000 highest final offer, each for 20%.","creditText":"Gift Card News; data: VEXiON cards and TV Markíza","isBasedOn":"https://www.vexioncards.one/blog/vexion-cards-on-jama-levova"}],"articleSection":"Industry Deals","keywords":["Igor Rattaj","Stripe","VEXiON cards"],"mentions":[{"@type":"Person","@id":"https://giftcard.news/person/igor-rattaj/#entity","name":"Igor Rattaj","url":"https://giftcard.news/person/igor-rattaj/"},{"@type":"Organization","@id":"https://giftcard.news/company/stripe/#entity","name":"Stripe","url":"https://giftcard.news/company/stripe/"},{"@type":"Organization","@id":"https://giftcard.news/company/vexion-cards/#entity","name":"VEXiON cards","url":"https://giftcard.news/company/vexion-cards/"}],"wordCount":501,"citation":[{"@type":"CreativeWork","name":"[S01] VEXiON: founder account of Jama levova offers","url":"https://www.vexioncards.one/blog/vexion-cards-on-jama-levova","publisher":{"@type":"Organization","name":"VEXiON cards"}},{"@type":"CreativeWork","name":"[S02] TV Markíza: original broadcast report","url":"https://www.markiza.sk/relacie/jama-levova/clanok/1054670-levi-sa-predbiehali-v-ponukach-a-ponukali-viac-jama-levova-zazila-sialenstvo","publisher":{"@type":"Organization","name":"TV Markíza"}},{"@type":"CreativeWork","name":"[S03] VEXiON: gift-card product and pricing","url":"https://www.vexioncards.one/platform/gift-cards","publisher":{"@type":"Organization","name":"VEXiON cards"}},{"@type":"CreativeWork","name":"[S04] VEXiON: gift voucher terms of sale","url":"https://www.vexioncards.one/gift-card-terms","publisher":{"@type":"Organization","name":"VEXiON cards"}},{"@type":"CreativeWork","name":"[S05] Current regular PRO location tariff and billing terms","url":"https://www.vexioncards.one/pricing","publisher":{"@type":"Organization","name":"VEXiON cards"}}],"author":[{"@id":"https://giftcard.news/author/oliver-reed/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#webpage","url":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/","name":"VEXiON selects €100,000 TV offer for gift and loyalty card platform","description":"VEXiON chose Igor Rattaj’s televised offer for its gift and loyalty card platform. The company has not confirmed a completed funding round.","datePublished":"2026-10-01T00:00:00.000Z","dateModified":"2026-10-18T14:00:35.920Z","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#article"},"breadcrumb":{"@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/vexion-selects-100-000-tv-offer-gift-loyalty-card-platform-pitch-comparison-2.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Industry Deals","item":"https://giftcard.news/industry-deals/"},{"@type":"ListItem","position":3,"name":"VEXiON selects €100,000 TV offer for gift and loyalty card platform","item":"https://giftcard.news/industry-deals/vexion-selects-rattaj-tv-offer-gift-loyalty-cards/"}]}]}
```