Canonical URL: https://giftcard.news/industry-deals/virtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1/ --- description: The October 2023 hire supports reward distribution and participant incentive strategies for research clients, drawing on experience at Ipsos, Kantar and Nielsen. title: Virtual Incentives appoints Frank Kelly to lead research participant incentives image: https://giftcard.news/images/social/v1/virtual-incentives-appoints-frank-kelly-lead-research-participant-7b6e7b0a01e414397b683248870efc91.jpg --- 1. [Home](https://giftcard.news/) 2. [Industry Deals](https://giftcard.news/industry-deals/) # Virtual Incentives appoints Frank Kelly to lead research participant incentives The October 2023 hire supports reward distribution and participant incentive strategies for research clients, drawing on experience at Ipsos, Kantar and Nielsen. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) October 25, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20appoints%20Frank%20Kelly%20to%20lead%20research%20participant%20incentives "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20appoints%20Frank%20Kelly%20to%20lead%20research%20participant%20incentives%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Virtual Incentives article image for Virtual Incentives appoints Frank Kelly to lead its insights practice](https://giftcard.news/images/variants/v1/virtual-incentives-appoints-frank-kelly-lead-research-participant-article-image-insights-practice-w800.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) appointed [Frank Kelly](https://giftcard.news/person/frank-kelly/) to lead its work with the insights industry, the company announced in October 2023. Kelly joined after more than three decades in research-related leadership roles across North America and Europe. Most recently, he had spent five years at [Ipsos](https://giftcard.news/company/ipsos/) leading its panel products and platforms team. His background also includes [Kantar Profiles](https://giftcard.news/company/kantar-profiles/) and [Nielsen](https://giftcard.news/company/nielsen/). The role covers relationships with research clients and the development of participant incentive strategies. Virtual Incentives said it wanted to help Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. [ Continue with LinkedIn ](https://giftcard.news/api/reader/auth/linkedin/?returnTo=%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F)[ Continue with Google ](https://giftcard.news/api/reader/auth/google/?returnTo=%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F)[ Continue with Facebook ](https://giftcard.news/api/reader/auth/facebook/?returnTo=%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F) No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F) ## Sources and documents ExpandCollapse * [Virtual Incentives appoints Frank Kelly to lead its insights practice](https://www.virtualincentives.com/virtual-incentives-appoints-industry-veteran-frank-kelly-to-lead-the-insights-industry-practice/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Ipsos](https://giftcard.news/company/ipsos/) * [Kantar Profiles](https://giftcard.news/company/kantar-profiles/) * [Nielsen](https://giftcard.news/company/nielsen/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) ### People * [Frank Kelly](https://giftcard.news/person/frank-kelly/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20appoints%20Frank%20Kelly%20to%20lead%20research%20participant%20incentives "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20appoints%20Frank%20Kelly%20to%20lead%20research%20participant%20incentives%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. 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