Canonical URL: https://giftcard.news/industry-deals/virtual-incentives-expands-african-gift-card-rewards-in-kenya-nigeria-an-0484500c6490/ --- description: Virtual Incentives announced 30 digital gift card brands in July 2021, with the African expansion beginning in Kenya, Nigeria and South Africa through VI Now. title: Virtual Incentives expands African gift card rewards in Kenya, Nigeria and South Africa image: https://giftcard.news/images/social/v1/virtual-incentives-expands-african-gift-card-rewards-kenya-nigeria-south-africa-fca7e63114c9ae23464abdc956b82902.jpg --- 1. [Home](https://giftcard.news/) 2. [Industry Deals](https://giftcard.news/industry-deals/) # Virtual Incentives expands African gift card rewards in Kenya, Nigeria and South Africa Virtual Incentives announced 30 digital gift card brands in July 2021, with the African expansion beginning in Kenya, Nigeria and South Africa through VI Now. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) July 19, 2021 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-expands-african-gift-card-rewards-in-kenya-nigeria-an-0484500c6490%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20expands%20African%20gift%20card%20rewards%20in%20Kenya%2C%20Nigeria%20and%20South%20Africa "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-expands-african-gift-card-rewards-in-kenya-nigeria-an-0484500c6490%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20expands%20African%20gift%20card%20rewards%20in%20Kenya%2C%20Nigeria%20and%20South%20Africa%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-expands-african-gift-card-rewards-in-kenya-nigeria-an-0484500c6490%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Virtual Incentives expands African gift card rewards in Kenya, Nigeria and South Africa](https://giftcard.news/images/variants/v1/virtual-incentives-expands-african-gift-card-rewards-kenya-nigeria-south-africa-w495.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) announced 30 new electronic gift card brands in Africa in July 2021, beginning with Kenya, Nigeria and South Africa. The rewards were to be delivered through VI Now. The examples in its announcement covered retail, dining, wellbeing and experiences. Named brands included [Healthy U](https://giftcard.news/company/healthy-u/), [Mama Rocks](https://giftcard.news/company/mama-rocks/), [Shoprite](https://giftcard.news/company/shoprite/), [Cape Union Mart](https://giftcard.news/company/cape-union-mart/) and [Woolworths](https://giftcard.news/company/woolworths/), with the selection varying by market. Virtual Incentives said the localised rewards were intended for promotions, market research, employee recognition and consumer loyalty programmes. The expansion gave its business customers additional country-specific reward choices in the three initial markets. The update concerned the availability of the reward catalogue, rather than a new consumer banking service or a change to the underlying retailers' gift card issuance arrangements. ## Sources and documents ExpandCollapse * [More Global Brands: Africa](https://www.virtualincentives.com/global-brands-african-egift-cards/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Cape Union Mart](https://giftcard.news/company/cape-union-mart/) * [Healthy U](https://giftcard.news/company/healthy-u/) * [Mama Rocks](https://giftcard.news/company/mama-rocks/) * [Shoprite](https://giftcard.news/company/shoprite/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) * [Woolworths](https://giftcard.news/company/woolworths/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-expands-african-gift-card-rewards-in-kenya-nigeria-an-0484500c6490%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20expands%20African%20gift%20card%20rewards%20in%20Kenya%2C%20Nigeria%20and%20South%20Africa "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-expands-african-gift-card-rewards-in-kenya-nigeria-an-0484500c6490%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20expands%20African%20gift%20card%20rewards%20in%20Kenya%2C%20Nigeria%20and%20South%20Africa%20https%3A%2F%2Fgiftcard.news%2Findustry-deals%2Fvirtual-incentives-expands-african-gift-card-rewards-in-kenya-nigeria-an-0484500c6490%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Industry Deals](https://giftcard.news/industry-deals/) News ### [Bilt Acquires Livly Technology to Connect Residential Services and Rewards](https://giftcard.news/industry-deals/bilt-acquires-livly-technology-residential-services-rewards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 15, 2026 2 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Tillo Acquires Amilon to Expand International Gift Card Distribution](https://giftcard.news/industry-deals/tillo-acquires-amilon-to-establish-transatlantic-leadership-in-rewards-i-e4490e17fbd5/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 8, 2026 2 min [Industry Deals](https://giftcard.news/industry-deals/) News ### [Giftbit reports GiftCertificates.ca bulk gift card ordering closure 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