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# Latest

The latest news, analysis and opinion.

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Rellevate licenses Richard Petty gift and reward cards for consumer and corporate sales](https://giftcard.news/gift-cards/rellevate-licenses-richard-petty-gift-and-reward-cards-for-consumer-an-76e3e38e3f29/)

Rellevate's January 2021 agreement covered Richard Petty gift and reward cards, corporate promotions and contributions to Victory Junction.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) January 22, 2021 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Runa Case Study: Vodafone Uses Digital Incentives for UK Broadband Acquisition](https://giftcard.news/gift-cards/vodafone-uses-incentive-marketing-to-acquire-customers-in-uk-broadband-m-e2dba288be67/)

Vodafone used incentive marketing to acquire customers in the UK broadband market, with a focus on digital incentives such as gift cards.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) January 14, 2021 3 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [DraftKings launches $25 and $50 retail gift cards with InComm](https://giftcard.news/gift-cards/draftkings-launches-25-and-50-retail-gift-cards-with-incomm-af4df4b9acf8/)

The agreement adds convenience-store distribution and a physical route for funding DraftKings accounts.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 16, 2020 2 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [AllStar argues for merchandise choice in employee reward programs](https://giftcard.news/rewards-loyalty/allstar-argues-for-merchandise-choice-in-employee-reward-programs-147ee5ef9d97/)

AllStar’s December 2020 guidance favors tangible and experiential rewards while recommending employee input on program goals and rules.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 15, 2020 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Mastercard and Pine Labs plan five-market installment expansion](https://giftcard.news/payments-technology/mastercard-and-pine-labs-plan-five-market-installment-expansion-095493cbe1d8/)

The December 2020 announcement extended a partnership with a merchant platform active in stored value and digital gifts.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) December 9, 2020 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Rellevate joins UKG partner network for earned wage access integration](https://giftcard.news/payments-technology/rellevate-joins-ukg-partner-network-for-earned-wage-access-integration-9af9969e04dd/)

Rellevate's Pay Any-Day uses hours worked in UKG Dimensions and UKG Ready to support access to eligible wages before payday.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 7, 2020 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Mastercard and Create & Cultivate launch digital holiday marketplace](https://giftcard.news/gift-cards/mastercard-and-create-cultivate-launch-digital-holiday-marketplace-a4268e89017e/)

The Main Street Love campaign showcased gifts from women-owned businesses during December 2020.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) December 7, 2020 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Digital Cash Processing brings OmniCommerce platform to the US](https://giftcard.news/payments-technology/digital-cash-processing-launches-transaction-processing-platform-in-unit-a41378b16b3e/)

The December 2020 announcement extended issuing and acquiring services to US institutions, including processing for virtual, prepaid and gift cards.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 6, 2020 2 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Jacksonville Jaguars introduce InComm cash-conversion gift cards at stadium](https://giftcard.news/payments-technology/jacksonville-jaguars-introduce-incomm-cash-conversion-gift-cards-at-stad-8f657cd992ee/)

The cashless-payment service lets fans retain unused funds for purchases beyond the venue.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) November 18, 2020 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard's 2020 U.S. survey points to gift cards and local shopping](https://giftcard.news/research-trends/mastercard-s-2020-u-s-survey-points-to-gift-cards-and-local-shopping-9938b58695f7/)

Shoppers planned more digital payments and placed greater weight on where their gifts came from.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 18, 2020 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Canadian shoppers favored gift cards over cash in Mastercard survey](https://giftcard.news/research-trends/canadian-shoppers-favored-gift-cards-over-cash-in-mastercard-survey-7e1abd4d8409/)

The 2020 findings linked changing gift habits with contactless payments and support for local businesses.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 18, 2020 2 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [All Digital Rewards outlines B2B2C channel incentives and participant access](https://giftcard.news/rewards-loyalty/all-digital-rewards-outlines-b2b2c-channel-incentives-and-participant-cb3ca8a6baa5/)

ADR’s October 2020 guide connects reward choice, progress visibility and channel management software for businesses selling through partners.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 30, 2020 1 min 

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