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# Latest

The latest news, analysis and opinion.

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Virtual Incentives Research Recap Highlights Virtual Cards for Survey Rewards](https://giftcard.news/research-trends/virtual-gift-cards-found-to-increase-respondent-engagement-in-research-s-acad4e378d1e/)

An August 2017 recap discussed North American reward preferences, mobile survey participation and digital reward delivery.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) August 10, 2017 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Buyatab Toronto summit pairs emotional gifting with payment fraud risks](https://giftcard.news/gift-cards/buyatab-holds-annual-summit-in-toronto-covering-digital-gift-cards-and-p-3c468e6eec3d/)

The June 2017 summit brought retail, incentive and banking participants together to discuss digital gift cards, customer relationships and fraud.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) July 14, 2017 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Buyatab to Present on Technology's Impact on the Gift Card Industry at Incentive Marketing Association Summit](https://giftcard.news/gift-cards/buyatab-to-present-on-technology-s-impact-on-the-gift-card-industry-at-i-53f1011d6589/)

Buyatab founder and COO Matias Marquez will speak at the Incentive Marketing Association Summit on the impact of technology on the gift card industry.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) July 14, 2017 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Buyatab Founder Matias Marquez Named One of Canada's Top Young Innovators](https://giftcard.news/gift-cards/buyatab-founder-matias-marquez-named-one-of-canada-s-top-young-innovator-86bda938bb37/)

Buyatab founder Matias Marquez has been named one of Canada's Top 40 Under 40 for 2017, recognizing his impact on the digital gifting industry.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) July 10, 2017 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Buyatab compares occasion-based and default gift card design choices](https://giftcard.news/research-trends/buyatab-examines-the-impact-of-gift-card-design-options-on-customer-purc-63d3937fa9ff/)

A June 2017 company analysis compares default and occasion-based designs, while leaving sample size and sales effects unresolved.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) June 1, 2017 2 min 

[Fraud & Security](https://giftcard.news/fraud-security/) News 

## [GiftCardGranny and NCFTA join forces on gift-card fraud intelligence](https://giftcard.news/fraud-security/gift-card-granny-partners-with-ncfta-to-reduce-fraud-in-online-gift-card-9e661733977f/)

The April 2017 alliance aimed to share risk signals across marketplaces and financial institutions before fraudulent gift cards changed hands.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) April 26, 2017 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Buyatab to Participate in Flourish Conference, Discussing Gift Cards as Incentives](https://giftcard.news/gift-cards/buyatab-to-participate-in-flourish-conference-discussing-gift-cards-as-i-2039d9b2ddb4/)

Buyatab to participate in Flourish Conference, discussing the use of gift cards as incentives

[Emma Carter](https://giftcard.news/author/emma-carter/) April 10, 2017 2 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [All Digital Rewards opens Irvine office to support incentive clients](https://giftcard.news/industry-deals/all-digital-rewards-opens-irvine-office-to-support-incentive-clients-526310ac005d/)

All Digital Rewards' California expansion supports clients using its reward-management platform, API and prepaid, gift card and digital incentive offerings.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) January 26, 2017 1 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [GiftCardGranny appoints Tim Frantz as chief financial and operating officer](https://giftcard.news/industry-deals/giftcardgranny-com-hires-tim-frantz-as-cfo-and-coo-655e15249918/)

The January 2017 appointment combined finance and operations responsibilities at the gift-card marketplace.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) January 24, 2017 2 min 

[Fraud & Security](https://giftcard.news/fraud-security/) News 

## [Gift Card Granny publishes consumer standards for its resale partners](https://giftcard.news/fraud-security/gift-card-granny-introduces-consumer-protection-standards-for-secondary-5fc16d275eda/)

The January 2017 standards addressed refunds, delivery, support and fraud concerns in the secondary gift-card market.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) January 11, 2017 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Buyatab launches a corporate website with careers and gift card industry content](https://giftcard.news/gift-cards/buyatab-launches-new-and-improved-website-with-enhanced-features-0ac30ec242ad/)

The January 2017 website refresh added job listings and a company blog for product news, consumer trends and industry discussion.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) January 3, 2017 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Amazon led Gift Card Granny resale requests in autumn 2016](https://giftcard.news/research-trends/gift-card-granny-publishes-list-of-most-resold-gift-card-brands-for-2016-6966fb6a7a3a/)

The platform’s ranking measured requests for cash offers, not completed sales or national gift-card market share.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 26, 2016 2 min 

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