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description: Explore the latest articles.
title: Latest — page 18 | Gift Card News
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---

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# Latest

The latest news, analysis and opinion.

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Runa: Prepaid Rewards Alongside Gift Cards in Loyalty Programs](https://giftcard.news/rewards-loyalty/runa-highlights-limitations-of-gift-cards-in-loyalty-programs-09b61fcccdb1/)

Runa argues that loyalty members benefit from both brand-specific gift cards and prepaid rewards that defer the choice of merchant.

[Emma Carter](https://giftcard.news/author/emma-carter/) May 19, 2026 2 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Zip and InComm Add Buy Now, Pay Later Gift Card Purchases in the US](https://giftcard.news/payments-technology/zip-adds-installment-purchases-for-gift-cards-through-incomm-partnership-8b04e98d49f3/)

Zip and InComm integrate gift card purchases into the Zip app, letting eligible US shoppers select cards and pay through installments.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) May 19, 2026 1 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Sendoso acquires Merch to connect branded merchandise production with gifting fulfilment](https://giftcard.news/industry-deals/sendoso-acquires-merch-the-end-to-end-gifting-supply-chain-is-here-c195a410289d/)

The May 2026 acquisition adds a production and sourcing network to Sendoso's gifting operations, while customers retain their existing supplier choices.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 19, 2026 2 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [stc Bahrain Adds Mastercard Click to Pay for Bills and Gift Card Purchases](https://giftcard.news/payments-technology/stc-bahrain-launches-mastercard-s-click-to-pay-for-secure-online-payment-caeb00d5169f/)

Mastercard Click to Pay is available in the My stc BH app for bills, add-ons and digital gift cards, with tokenized card checkout.

[Emma Carter](https://giftcard.news/author/emma-carter/) May 16, 2026 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [One10 Links Sales Incentive Programmes with CRM-Based Prospecting](https://giftcard.news/rewards-loyalty/one10-provides-guidance-on-maintaining-sales-momentum-and-achieving-pred-068bfa68e4c7/)

One10 recommends rewarding early sales activity and using CRM visibility to plan incentives, travel and events ahead of year-end targets.

[Emma Carter](https://giftcard.news/author/emma-carter/) May 12, 2026 2 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Online Rewards Connects Incentive Rules, Gift Card Fulfillment and Program Reporting](https://giftcard.news/rewards-loyalty/online-rewards-explains-the-concept-and-benefits-of-an-incentive-platfor-edabeda91acb/)

Online Rewards explains how incentive software links verified actions to rewards across employee, customer and channel-partner programs.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 11, 2026 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Branded Reward Emails and Claim Pages Put Participant Trust in Focus](https://giftcard.news/gift-cards/trucentive-announces-branded-research-incentives-to-improve-participant-3f7965c30f06/)

TruCentive recommends familiar sender addresses, branded claim pages and clear delivery expectations for research incentive programmes.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) May 9, 2026 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Preferred Patron links gift card redemption with loyalty enrollment](https://giftcard.news/gift-cards/preferred-patron-links-gift-card-redemption-with-loyalty-enrollment-eefacc631ac7/)

Preferred Patron’s May 2026 guidance describes coordinating gift cards, member rewards, store credit and retention messaging.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) May 8, 2026 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Sendoso reports 86% webinar attendance among recipients of a baseball-themed gift](https://giftcard.news/research-trends/sendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a/)

The May 2026 case paired a physical kit with a $50 attendance voucher, but the cohorts were not a randomised experiment.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) May 8, 2026 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard research links experience gifting with demand for local businesses](https://giftcard.news/research-trends/mastercard-research-shows-europeans-seeking-human-led-experiences-this-s-9f41305ebe7f/)

The May 2026 European research examines travel, dining and shared activities, including consumers' stated interest in buying local experiences as gifts.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) May 7, 2026 2 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Guusto introduces guest reward redemption alongside recognition scoring and branded merchandise](https://giftcard.news/rewards-loyalty/guusto-updates-employee-recognition-software-with-ai-recognition-scores-24e69b2a11e2/)

Guusto’s Q2 product update targets account-creation friction, manager feedback and a wider choice of employee rewards.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) May 6, 2026 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Giftogram Details Automated Gift Card Delivery for Survey Incentives](https://giftcard.news/gift-cards/giftogram-provides-gift-card-platform-for-survey-incentives-and-b2b-gift-b641289fc4b5/)

Giftogram describes survey-triggered gift card delivery, recipient choice and spend tracking for research teams moving beyond manual reward fulfilment.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) May 5, 2026 2 min 

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6. [20](https://giftcard.news/latest/page/20/)
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