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---
description: Explore the latest articles.
title: Latest — page 92 | Gift Card News
image: https://giftcard.news/images/social/v1/publication.jpg
---

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# Latest

The latest news, analysis and opinion.

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard's 2020 U.S. survey points to gift cards and local shopping](https://giftcard.news/research-trends/mastercard-s-2020-u-s-survey-points-to-gift-cards-and-local-shopping-9938b58695f7/)

Shoppers planned more digital payments and placed greater weight on where their gifts came from.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 18, 2020 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Canadian shoppers favored gift cards over cash in Mastercard survey](https://giftcard.news/research-trends/canadian-shoppers-favored-gift-cards-over-cash-in-mastercard-survey-7e1abd4d8409/)

The 2020 findings linked changing gift habits with contactless payments and support for local businesses.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 18, 2020 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [All Digital Rewards outlines B2B2C channel incentives and participant access](https://giftcard.news/rewards-loyalty/all-digital-rewards-outlines-b2b2c-channel-incentives-and-participant-cb3ca8a6baa5/)

ADR’s October 2020 guide connects reward choice, progress visibility and channel management software for businesses selling through partners.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 30, 2020 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Mastercard links loyalty rewards to forest-restoration initiative](https://giftcard.news/rewards-loyalty/mastercard-links-loyalty-rewards-to-forest-restoration-initiative-c41abd70576f/)

The 2020 Priceless Planet expansion included tree redemptions through reward catalogs and payment tools.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 20, 2020 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [AllStar questions gift card fit for corporate recognition programs](https://giftcard.news/gift-cards/allstar-questions-gift-card-fit-for-corporate-recognition-programs-3480a0e689b1/)

AllStar’s October 2020 commentary weighs gift card convenience against its preference for memorable merchandise awards.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 19, 2020 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Diggecard cites 8.2% growth in B2B gift cards during the first half of 2020](https://giftcard.news/research-trends/diggecard-cites-8-2-growth-in-b2b-gift-cards-during-the-first-half-of-20-11dea074abc8/)

Diggecard's October 2020 review contrasts GCVA-reported B2B growth with an overall market contraction and discusses digital gift card distribution opportunities.

[Emma Carter](https://giftcard.news/author/emma-carter/) October 17, 2020 2 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Virtual Incentives integrates gift card rewards into Alida Sparq](https://giftcard.news/industry-deals/virtual-incentives-integrates-gift-card-rewards-into-alida-sparq-10d88849c489/)

The completed integration adds Virtual Incentives to the Sparq App Center, allowing brands to reward research-community participation with virtual gift cards.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 15, 2020 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Extole argues for loyalty measurement beyond transactions in pandemic-era strategy](https://giftcard.news/rewards-loyalty/extole-argues-for-loyalty-measurement-beyond-transactions-in-pandemic-4e8f4d54863f/)

Extole’s October 2020 commentary recommends combining spending with referrals, reviews and customer advocacy when deciding where to allocate rewards.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 13, 2020 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Cytech adds Apple Gift Cards to its bulk purchasing offering](https://giftcard.news/gift-cards/cytech-adds-apple-gift-cards-to-its-bulk-purchasing-offering-220fab12621b/)

Cytech’s October 2020 notice makes Apple Gift Cards available for bulk orders covering Apple products, media and subscriptions.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 8, 2020 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [All Digital Rewards sets out software criteria for channel incentive buyers](https://giftcard.news/payments-technology/all-digital-rewards-sets-out-software-criteria-for-channel-incentive-b-7c0c4659765e/)

ADR’s September 2020 guide highlights catalog breadth, integration, analytics, participant usability and budget when selecting channel program technology.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) September 11, 2020 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Current adds retail cash deposits through InComm’s VanillaDirect network](https://giftcard.news/payments-technology/current-adds-retail-cash-deposits-through-incomm-s-vanilladirect-network-38858ea427d7/)

Members can generate a barcode in the Current app and deposit cash at participating stores.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) September 1, 2020 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [All Digital Rewards details physical and digital reward distribution options](https://giftcard.news/gift-cards/all-digital-rewards-details-physical-and-digital-reward-distribution-o-dfb32f08b3b7/)

ADR’s August 2020 guide describes bulk orders, individual mailings and emailed rewards across a catalog of more than 300 gift card brands.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) August 21, 2020 1 min 

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