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---
description: News mentioning Incentive Research Foundation, with the latest coverage from Gift Card News.
title: Incentive Research Foundation News | Gift Card News
image: https://giftcard.news/images/social/v1/publication.jpg
---

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# Incentive Research Foundation

News mentioning Incentive Research Foundation, with the latest coverage from Gift Card News.

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [IRF finds strong gift-card appeal, with reward value and fairness shaping participation](https://giftcard.news/rewards-loyalty/irf-participant-preferences-gift-card-value-fairness-2026/)

Gift cards were highly motivating for 77% of respondents in IRF's new study. The findings also expose the limits of treating catalogue choice as the whole programme.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) September 28, 2026 5 min

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