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---
description: News mentioning Stanford, with the latest coverage from Gift Card News.
title: Stanford News | Gift Card News
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---

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# Stanford

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## [Airbnb study estimates additional booking value from B2B gift cards](https://giftcard.news/research-trends/airbnb-stanford-gift-card-incrementality-study/)

The Stanford and Airbnb preprint combines historical observations with an experiment to estimate additional spending, with B2B the only overall channel whose interval excludes…

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 6, 2026 4 min

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