Canonical URL: https://giftcard.news/payments-technology/bluepenguin-adds-industry-veteran-jake-sterling-to-management-team-ef9501353d8c/ --- description: The August 2018 appointment brought a payments and commercial-prepaid background to the newly launched B2B virtual-payments company. title: BluePenguin appoints Jake Sterling as chief product officer image: https://giftcard.news/images/social/v1/bluepenguin-appoints-jake-sterling-chief-product-officer-7ce4adad9d0d0e9531a384092a1db0cc.jpg --- 1. [Home](https://giftcard.news/) 2. [Payments & Technology](https://giftcard.news/payments-technology/) # BluePenguin appoints Jake Sterling as chief product officer The August 2018 appointment brought a payments and commercial-prepaid background to the newly launched B2B virtual-payments company. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) August 1, 2018 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fbluepenguin-adds-industry-veteran-jake-sterling-to-management-team-ef9501353d8c%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=BluePenguin%20appoints%20Jake%20Sterling%20as%20chief%20product%20officer "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fbluepenguin-adds-industry-veteran-jake-sterling-to-management-team-ef9501353d8c%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=BluePenguin%20appoints%20Jake%20Sterling%20as%20chief%20product%20officer%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fbluepenguin-adds-industry-veteran-jake-sterling-to-management-team-ef9501353d8c%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Official company portrait of Jake Sterling](https://giftcard.news/images/variants/v1/bluepenguin-appoints-jake-sterling-chief-product-officer-official-company-portrait-w840.webp) Jake Sterling in a company portrait. The photograph is illustrative of this historical appointment. Photo: BluePenguin [BluePenguin](https://giftcard.news/company/bluepenguin/) appointed [Jake Sterling](https://giftcard.news/person/jake-sterling/) as chief product officer on August 1, 2018, as it developed its B2B virtual-payments business. The company had launched earlier that year in Alpharetta, Georgia. [\[S01\]](#article-source-1) ## Product leadership for commercial payments BluePenguin said Sterling brought 25 years of payments experience, including work across card networks, ecommerce, loyalty and data products. His most recent work cited in the announcement concerned corporate-payments strategy for commercial prepaid programmes. [\[S01\]](#article-source-1) [Steve Boyer](https://giftcard.news/person/steve-boyer/), identified in the release as chairman and CEO, linked the appointment to simpler implementation and broader access to B2B virtual payments. Sterling highlighted the team’s electronic gift-card experience and the opportunity to develop a new platform. These were statements of product direction, rather than disclosed customer results. [\[S01\]](#article-source-1) ## An appointment, rather than a new card launch The announcement did not introduce a named gift-card programme, set out a commercial fee schedule or quantify payment volume. It established responsibility for product development during the company’s early period. For the wider rewards industry, the connection is the transfer of prepaid and gift-card experience into business payments. Issuing digital value, making it usable and supporting the recipient are capabilities that can be relevant across both fields. The commercial purpose of the payment still matters: settling a supplier invoice is a different use case from rewarding a customer. This account preserves the date and role in the 2018 appointment. It should be read as a historical leadership announcement, not a statement that the position remained unchanged in later years. ## Sources and documents ExpandCollapse * [\[S01\] Company announcement](https://www.bluepenguin.com/press/bluepenguin-adds-industry-veteran-jake-sterling-to-management-team/?utm%5Fsource=giftcard.news) — www.bluepenguin.com ## In this article ### Companies * [BluePenguin](https://giftcard.news/company/bluepenguin/) ### People * [Jake Sterling](https://giftcard.news/person/jake-sterling/) * [Steve Boyer](https://giftcard.news/person/steve-boyer/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fbluepenguin-adds-industry-veteran-jake-sterling-to-management-team-ef9501353d8c%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=BluePenguin%20appoints%20Jake%20Sterling%20as%20chief%20product%20officer "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fbluepenguin-adds-industry-veteran-jake-sterling-to-management-team-ef9501353d8c%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=BluePenguin%20appoints%20Jake%20Sterling%20as%20chief%20product%20officer%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fbluepenguin-adds-industry-veteran-jake-sterling-to-management-team-ef9501353d8c%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Payments & Technology](https://giftcard.news/payments-technology/) News ### [Crossmint Launches Card Vault for AI Agents, With Checkout Still in Pre-release](https://giftcard.news/payments-technology/crossmint-launches-card-vault-ai-agents/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 17, 2026 1 min [Payments & Technology](https://giftcard.news/payments-technology/) News ### [Mastercard and HyperPay launch HyperSpend for Saudi business expenses](https://giftcard.news/payments-technology/mastercard-hyperpay-hyperspend-saudi-business-expenses/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 15, 2026 2 min [Payments & Technology](https://giftcard.news/payments-technology/) News ### [Paramotor partners with NSDL Payments Bank and Mastercard for gift and prepaid cards](https://giftcard.news/payments-technology/paramotor-partners-with-nsdl-payments-bank-and-mastercard-for-gift-and-prepaid-cards/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 11, 2026 1 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/bluepenguin-appoints-jake-sterling-chief-product-officer-official-company-portrait.webp","contentUrl":"https://giftcard.news/images/bluepenguin-appoints-jake-sterling-chief-product-officer-official-company-portrait.webp","width":840,"height":1134,"caption":"Jake Sterling in a company portrait. 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