Canonical URL: https://giftcard.news/payments-technology/cardcash-support-response-times-ai-workflow-staffing-results/ --- description: Giftify attributes the result to AI-assisted information gathering and changes to staffing schedules and follow-ups. It gives no absolute before-and-after times or measurement period. title: CardCash reports support response times down more than 90% image: https://giftcard.news/images/social/v1/cardcash-reports-support-response-times-down-more-than-90-ebd2f139e783494a8ca14d5d0ecad352.jpg --- 1. [Home](https://giftcard.news/) 2. [Payments & Technology](https://giftcard.news/payments-technology/) # CardCash reports support response times down more than 90% Giftify attributes the result to AI-assisted information gathering and changes to staffing schedules and follow-ups. It gives no absolute before-and-after times or measurement… By [Emma Carter](https://giftcard.news/author/emma-carter/) October 1, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fcardcash-support-response-times-ai-workflow-staffing-results%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=CardCash+reports+support+response+times+down+more+than+90%25&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fcardcash-support-response-times-ai-workflow-staffing-results%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=CardCash+reports+support+response+times+down+more+than+90%25+https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fcardcash-support-response-times-ai-workflow-staffing-results%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Promotional illustration of a woman holding a blank card beside a laptop in Giftify’s CardCash portfolio section](https://giftcard.news/images/variants/v1/cardcash-reports-support-response-times-down-more-than-90-promotional-illustration-woman-w640.webp) Promotional illustration used by Giftify for its CardCash business. It does not depict a customer-service agent, a customer case or the AI system described in the announcement. Photo: Giftify [CardCash](https://giftcard.news/company/cardcash/) cut its average customer-service response times by more than 90% after combining AI tools with staffing and workflow changes, parent company [Giftify](https://giftcard.news/company/giftify/) said in an October 1 announcement. [\[S01\]](#article-source-1) The company describes a support operation handling approximately 5,000 tickets a month. It says the improvements required neither additional headcount nor an increase in overall staffing costs, but supplies no absolute before-and-after response times or measurement period. ## Information gathering before the agent handoff The AI-assisted system reviews incoming requests, identifies missing information and prompts customers for details before a case reaches the support team. Giftify says it can also retrieve available account or support information and route the request to the appropriate team. [\[S01\]](#article-source-1) That moves part of the work earlier in the support process. The stated aim is to reduce repeated exchanges between customers and agents, so staff receive a more complete request when they begin handling it. ## Staffing and follow-ups changed alongside the software CardCash also redistributed existing staffing across the week to match demand, reserved agent time for unresolved cases and reviewed its response templates. Giftify attributes the result to the combined changes rather than isolating an effect from AI alone. [\[S01\]](#article-source-1) **What the company disclosed** Reported average response-time reduction: more than 90%. Support workload: approximately 5,000 tickets monthly. Staffing: no added headcount or overall staffing-cost increase, according to Giftify. Absolute response times and the measurement window were not supplied. CardCash operates a secondary gift-card marketplace where customers can buy and sell cards. Giftify describes its catalogue as covering more than 1,100 retailers. The support announcement concerns servicing that business. A response-time improvement alone does not establish faster final resolution, greater accuracy or higher satisfaction. The release gives no independently verified measures of those outcomes. Giftify says CardCash plans further investment in practical AI applications and operating improvements. [\[S01\]](#article-source-1) ## In this article ### Companies * [CardCash](https://giftcard.news/company/cardcash/) * [Giftify](https://giftcard.news/company/giftify/) ### Sources and documents * [\[S01\] October 1 issuer announcement of support operating results](https://www.globenewswire.com/news-release/2026/10/01/3373003/0/en/giftify-s-cardcash-deploys-ai-powered-customer-service-tools-to-cut-response-times-by-more-than-90.html?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftify / GlobeNewswire Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fcardcash-support-response-times-ai-workflow-staffing-results%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=CardCash+reports+support+response+times+down+more+than+90%25&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fcardcash-support-response-times-ai-workflow-staffing-results%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=CardCash+reports+support+response+times+down+more+than+90%25+https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fcardcash-support-response-times-ai-workflow-staffing-results%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Payments & Technology](https://giftcard.news/payments-technology/) News ### [PhonePe turns Indus Appstore into a browser-accessible gift-card marketplace](https://giftcard.news/payments-technology/phonepe-appstore-browser-gift-card-marketplace/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 28, 2026 3 min [Payments & Technology](https://giftcard.news/payments-technology/) News ### [Square builds gift-card scanning into new restaurant kiosk](https://giftcard.news/payments-technology/square-kiosk-built-in-gift-card-scanning-franchise-management/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 14, 2026 3 min [Payments & Technology](https://giftcard.news/payments-technology/) News ### [Steam Japan wallet report contrasts expiry clause with support response](https://giftcard.news/payments-technology/steam-japan-wallet-expiry-clause-support-clarification-report/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 9, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/emma-carter/#person","name":"Emma Carter","url":"https://giftcard.news/author/emma-carter/","description":"Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.","jobTitle":"Journalist — Retail & E-commerce","image":{"@type":"ImageObject","url":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Emma Carter editorial profile.","@id":"https://giftcard.news/images/emma-carter-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Emma Carter, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/cardcash-reports-support-response-times-down-more-than-90-promotional-illustration-woman.webp","contentUrl":"https://giftcard.news/images/cardcash-reports-support-response-times-down-more-than-90-promotional-illustration-woman.webp","width":640,"height":565,"caption":"Promotional illustration used by Giftify for its CardCash business. 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