Canonical URL: https://giftcard.news/payments-technology/incomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b/ --- description: InComm's ecommerce offering ranges from a co-branded link to The Gift Card Shop to an API-based basket combining gift cards with other retail products. title: InComm details eCaaS Lite and API checkout options for online gift card sales image: https://giftcard.news/images/social/v1/incomm-details-ecaas-lite-api-checkout-options-online-gift-card-sales-37933997596da8779d438ec75043fc7d.jpg --- 1. [Home](https://giftcard.news/) 2. [Payments & Technology](https://giftcard.news/payments-technology/) # InComm details eCaaS Lite and API checkout options for online gift card sales InComm's ecommerce offering ranges from a co-branded link to The Gift Card Shop to an API-based basket combining gift cards with other retail products. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 27, 2024 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20details%20eCaaS%20Lite%20and%20API%20checkout%20options%20for%20online%20gift%20card%20sales "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20details%20eCaaS%20Lite%20and%20API%20checkout%20options%20for%20online%20gift%20card%20sales%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm details eCaaS Lite and API checkout options for online gift card sales](https://giftcard.news/images/variants/v1/incomm-details-ecaas-lite-api-checkout-options-online-gift-card-sales-w1280.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/) has described two ways retailers can sell gift cards online: a co-branded storefront through eCaaS Lite and a more integrated ecommerce service using its API. The February 2024 article explains how the models differ in checkout, fulfilment and the work required from the merchant. With eCaaS Lite, the retailer places a link on its website that takes shoppers to a co-branded page at The Gift Card Shop. InComm manages the gift card assortment, which can include the retailer's own card and selected third-party brands. InComm acts as merchant of record for those orders, taking payment and fulfilling the cards. The gift card purchase is separate from the retailer's own shopping basket, and TheGiftCardShop.com appears on the customer's billing statement. [Tori Campbell](https://giftcard.news/person/tori-campbell/), director of business development, said a site could be ready for sales in about four to six weeks. The company described a simple pricing structure and a dedicated account management team, without publishing a standard price in the article. The Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. [ Continue with LinkedIn ](https://giftcard.news/api/reader/auth/linkedin/?returnTo=%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F)[ Continue with Google ](https://giftcard.news/api/reader/auth/google/?returnTo=%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F)[ Continue with Facebook ](https://giftcard.news/api/reader/auth/facebook/?returnTo=%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F) No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F) ## Sources and documents ExpandCollapse * [Selling Gift Cards By The Click](https://www.incomm.com/insights/selling-gift-cards-by-the-click/?utm%5Fsource=giftcard.news) — incomm.com ## In this article ### Companies * [InComm Payments](https://giftcard.news/company/incomm-payments/) * [McDonald’s](https://giftcard.news/company/mcdonald-s/) * [Meal Train](https://giftcard.news/company/meal-train/) * [Sheetz](https://giftcard.news/company/sheetz/) ### People * [Jaime Yeager](https://giftcard.news/person/jaime-yeager/) * [Tori Campbell](https://giftcard.news/person/tori-campbell/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20details%20eCaaS%20Lite%20and%20API%20checkout%20options%20for%20online%20gift%20card%20sales "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20details%20eCaaS%20Lite%20and%20API%20checkout%20options%20for%20online%20gift%20card%20sales%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-details-ecaas-lite-and-api-checkout-options-for-online-gift-card-4437b2213e7b%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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