Canonical URL: https://giftcard.news/payments-technology/incomm-examines-gift-cards-and-retail-cash-funding-for-sports-betting-ac-30cdb55898c2/ --- description: InComm's February 2022 analysis describes account-loading opportunities for retailers, including branded gift cards, reloadable products and barcode cash-in services. title: InComm examines gift cards and retail cash funding for sports betting accounts image: https://giftcard.news/images/social/v1/incomm-examines-gift-cards-retail-cash-funding-sports-betting-accounts-56d5f0cbe2291083d9f3c1d4a1bce4ce.jpg --- 1. [Home](https://giftcard.news/) 2. [Payments & Technology](https://giftcard.news/payments-technology/) 3. InComm examines gift cards and retail cash funding for sports betting accounts [Payments & Technology](https://giftcard.news/payments-technology/) News # InComm examines gift cards and retail cash funding for sports betting accounts InComm's February 2022 analysis describes account-loading opportunities for retailers, including branded gift cards, reloadable products and barcode cash-in services. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) Published: February 10, 2022 at 12:00 PM 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-examines-gift-cards-and-retail-cash-funding-for-sports-betting-ac-30cdb55898c2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20examines%20gift%20cards%20and%20retail%20cash%20funding%20for%20sports%20betting%20accounts "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-examines-gift-cards-and-retail-cash-funding-for-sports-betting-ac-30cdb55898c2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20examines%20gift%20cards%20and%20retail%20cash%20funding%20for%20sports%20betting%20accounts%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-examines-gift-cards-and-retail-cash-funding-for-sports-betting-ac-30cdb55898c2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm examines gift cards and retail cash funding for sports betting accounts](https://giftcard.news/images/variants/v1/incomm-examines-gift-cards-retail-cash-funding-sports-betting-accounts-w804.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/) examined account funding as a retail payments opportunity within the expanding US sports betting market in February 2022\. The analysis focused on how cash-preferred customers could move funds into permitted digital accounts as betting services shifted online. The company discussed general-purpose reloadable cards and barcode-based cash-in services as ways to convert physical cash into digital value through participating retailers. It also identified branded gift cards that could load a set amount into a user's account. For retailers, the article connected these products with additional account-funding activity and demand for sportsbook-branded cards. For the account provider, a branded card was also a distribution and awareness channel. The analysis separately considered withdrawals and possible in-lane redemption services for customers without a connected bank account. It presented those as opportunities to develop, rather than announcing a specific nationwide cash-out deployment. The market context was historical. InComm cited American Gaming Association figures of $961.1 million in US legal sports betting revenue during the first quarter of 2021, following the disruption to professional sport in 2020. The article recognised that the permitted products and customer processes depended on state arrangements. Its payments focus was the connection between a retail cash transaction and an online account, with gift cards among several possible funding formats. ## Sources and documents ExpandCollapse * [Bet on This](https://www.incomm.com/insights/bet-on-this/?utm%5Fsource=giftcard.news) — incomm.com ## In this article ### Companies * [InComm Payments](https://giftcard.news/company/incomm-payments/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-examines-gift-cards-and-retail-cash-funding-for-sports-betting-ac-30cdb55898c2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20examines%20gift%20cards%20and%20retail%20cash%20funding%20for%20sports%20betting%20accounts "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-examines-gift-cards-and-retail-cash-funding-for-sports-betting-ac-30cdb55898c2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20examines%20gift%20cards%20and%20retail%20cash%20funding%20for%20sports%20betting%20accounts%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fincomm-examines-gift-cards-and-retail-cash-funding-for-sports-betting-ac-30cdb55898c2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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