Canonical URL: https://giftcard.news/payments-technology/mastercard-outlines-ai-s-role-in-holiday-gift-shopping-007240fbb55e/ --- description: Mastercard examines Dynamic Yield’s Shopping Muse, retail personalization and AI payment-fraud detection in its December 2024 commerce review. title: Mastercard: Shopping Muse and AI Fraud Detection in Holiday Commerce image: https://giftcard.news/images/social/v1/mastercard-shopping-muse-ai-fraud-detection-holiday-commerce-ad36179c64003f6731e6fa8d0bfb30ce.jpg --- 1. [Home](https://giftcard.news/) 2. [Payments & Technology](https://giftcard.news/payments-technology/) # Mastercard: Shopping Muse and AI Fraud Detection in Holiday Commerce Mastercard examines Dynamic Yield’s Shopping Muse, retail personalization and AI payment-fraud detection in its December 2024 commerce review. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 11, 2024 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fmastercard-outlines-ai-s-role-in-holiday-gift-shopping-007240fbb55e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%3A%20Shopping%20Muse%20and%20AI%20Fraud%20Detection%20in%20Holiday%20Commerce "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fmastercard-outlines-ai-s-role-in-holiday-gift-shopping-007240fbb55e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%3A%20Shopping%20Muse%20and%20AI%20Fraud%20Detection%20in%20Holiday%20Commerce%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fmastercard-outlines-ai-s-role-in-holiday-gift-shopping-007240fbb55e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source illustration accompanying Mastercard outlines AI's role in holiday gift shopping](https://giftcard.news/images/variants/v1/mastercard-shopping-muse-ai-fraud-detection-holiday-commerce-source-illustration-accompanying-outlines-w1280.webp) Photo: Source: newsroom.mastercard.com [Mastercard](https://giftcard.news/company/mastercard/) highlighted how AI was influencing holiday gift purchases in a December 11, 2024 review of online commerce. The company examined applications spanning product recommendations, changes to retail websites and the security checks behind payments. Its [Dynamic Yield](https://giftcard.news/company/dynamic-yield/) business offered Shopping Muse, a conversational assistant designed to refine recommendations through follow-up questions. The service could suggest products for recipients with particular interests and use image recognition to identify visually similar items. Beyond discovery, Mastercard described retail experiences that adapted to a shopper's behavior. Examples included emphasizing reviews during gift searches, displaying shipping deadlines and updating marketing messages after a customer's latest interactions with a brand. The review also covered fraud prevention. Mastercard said AI had prevented $20 billion in potential fraud losses during 2023 and described its newer Decision Intelligence Pro service as improving detection. These performance statements were company claims; the article connected personalization with reducing disruption at checkout. ## Sources and documents ExpandCollapse * [Mastercard outlines AI's role in holiday gift shopping](https://newsroom.mastercard.com/news/perspectives/2024/how-ai-is-transforming-online-shopping-this-holiday-season/?utm%5Fsource=giftcard.news) — newsroom.mastercard.com ## In this article ### Companies * [Dynamic Yield](https://giftcard.news/company/dynamic-yield/) * [Mastercard](https://giftcard.news/company/mastercard/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fmastercard-outlines-ai-s-role-in-holiday-gift-shopping-007240fbb55e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%3A%20Shopping%20Muse%20and%20AI%20Fraud%20Detection%20in%20Holiday%20Commerce "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fmastercard-outlines-ai-s-role-in-holiday-gift-shopping-007240fbb55e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%3A%20Shopping%20Muse%20and%20AI%20Fraud%20Detection%20in%20Holiday%20Commerce%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fmastercard-outlines-ai-s-role-in-holiday-gift-shopping-007240fbb55e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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