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---
description: VanillaDirect integration connects smartphone-based instant games with participating convenience, value and pharmacy stores.
title: Playport partners with InComm to distribute digital lottery games at retail
image: https://giftcard.news/images/social/v1/playport-partners-incomm-distribute-digital-lottery-games-retail-6d692759b97c76ef18a74b1076dbc0ce.jpg
---

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# Playport partners with InComm to distribute digital lottery games at retail

VanillaDirect integration connects smartphone-based instant games with participating convenience, value and pharmacy stores.

By [Emma Carter](https://giftcard.news/author/emma-carter/) June 11, 2020 1 min read 

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![InComm® and Playport™ Announce New Partnership Innovating the Lottery Experience at Retail](https://giftcard.news/images/variants/v1/draftkings-launches-25-50-retail-gift-cards-incomm-engages-payments-launch-industry-w1200.webp) 

 Photo: Source: incomm.com 

[InComm](https://giftcard.news/company/incomm-payments/) and [Playport Gaming Systems](https://giftcard.news/company/playport-gaming-systems/) have announced a partnership to distribute digital instant-win lottery games through retail payment systems. The agreement gives Playport access to participating locations in a VanillaDirect network approaching 60,000 stores.

The service connects a player’s smartphone with a retailer’s point of sale for purchasing and redeeming games. Playport said its Games2Go platform allows the game reveal to take place on the phone, rather than requiring the entire play experience to remain at the store.

The intended distribution channels include convenience, value and pharmacy retailers. InComm said the

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## Sources and documents

ExpandCollapse 
* [Playport partners with InComm to distribute digital lottery games at retail](https://www.incomm.com/insights/incomm-and-playport-announce-new-partnership-innovating-the-lottery-experience-at-retail/?utm%5Fsource=giftcard.news) — incomm.com

## In this article

### Companies

* [InComm Payments](https://giftcard.news/company/incomm-payments/)
* [Playport Gaming Systems](https://giftcard.news/company/playport-gaming-systems/)

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About the author

## [Emma Carter](https://giftcard.news/author/emma-carter/)

Journalist — Retail & E-commerce

Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.

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