Canonical URL: https://giftcard.news/payments-technology/reloadly-explains-gift-card-api-supply-behind-employee-recognition-catal-2d199cff320e/ --- description: Reloadly's guide separates merchant-issued gift cards, reward distribution infrastructure and employee recognition software, explaining how catalogues reach end users. title: Reloadly explains gift card API supply behind employee recognition catalogues image: https://giftcard.news/images/social/v1/reloadly-explains-gift-card-api-supply-behind-employee-recognition-catalogues-9d9f6bf68691e442f192d00db6c78d2f.jpg --- 1. [Home](https://giftcard.news/) 2. [Payments & Technology](https://giftcard.news/payments-technology/) 3. Reloadly explains gift card API supply behind employee recognition catalogues [Payments & Technology](https://giftcard.news/payments-technology/) News # Reloadly explains gift card API supply behind employee recognition catalogues Reloadly's guide separates merchant-issued gift cards, reward distribution infrastructure and employee recognition software, explaining how catalogues reach end users. By [Emma Carter](https://giftcard.news/author/emma-carter/) Published: September 10, 2026 at 12:39 PM 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Freloadly-explains-gift-card-api-supply-behind-employee-recognition-catal-2d199cff320e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Reloadly%20explains%20gift%20card%20API%20supply%20behind%20employee%20recognition%20catalogues "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Freloadly-explains-gift-card-api-supply-behind-employee-recognition-catal-2d199cff320e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Reloadly%20explains%20gift%20card%20API%20supply%20behind%20employee%20recognition%20catalogues%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Freloadly-explains-gift-card-api-supply-behind-employee-recognition-catal-2d199cff320e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Reloadly explains gift card API supply behind employee recognition catalogues](https://giftcard.news/images/variants/v1/reloadly-explains-gift-card-api-supply-behind-employee-recognition-catalogues-w1024.webp) Photo: Source: reloadly.com [Reloadly](https://giftcard.news/company/reloadly/) has explained how gift cards reach the reward catalogues used by employee recognition programmes, separating the merchant, distribution infrastructure and user-facing software into distinct roles. Its guide describes a supply chain that is often hidden behind the points balance and redemption screen seen by an employee. At the first layer, the merchant or gift card brand determines the product's denominations and the markets where it is available. The infrastructure layer aggregates brand relationships and handles functions such as delivery and reconciliation. The recognition application then manages the employee experience, including points and access to the catalogue. Reloadly places providers including [Tango](https://giftcard.news/company/tango/), [Tremendous](https://giftcard.news/company/tremendous/), Tillo, [Runa](https://giftcard.news/company/runa/) and [Giftbit](https://giftcard.news/company/giftbit/) alongside its own service in that infrastructure discussion. It separately identifies recognition platforms such as [Bonusly](https://giftcard.news/company/bonusly/), [Achievers](https://giftcard.news/company/achievers/) and [Workhuman](https://giftcard.news/company/workhuman/). The guide's distinction is between obtaining and delivering the reward and operating the recognition programme around it. A catalogue's brand count does not equal its product count. One brand can have separate products for different countries, currencies and denominations. Reloadly says its own catalogue includes more than 1,000 brands and 14,000 products, illustrating why a buyer needs to examine product-level coverage rather than relying only on a headline number. Larger recognition programmes may use more than one supplier, selecting a route according to the country, reward type, availability or cost. Supplier commercial terms also determine the platform's cost; the face value displayed to a recipient does not by itself reveal what the programme pays to source the reward. Reloadly says its services cover more than 150 countries and 100 currencies. The article also discusses airtime, mobile data, utility payments and prepaid products as alternatives in markets where the required gift card choice is limited. Its API offering spans several of these reward types. The guide notes that a single integration still requires attention to local brand gaps, denomination differences and dependence on the supplier's availability. For a recognition operator, the central purchasing question is how well the underlying products, delivery process and commercial arrangements match the countries and reward choices employees actually use. ## Sources and documents ExpandCollapse * [Where the Rewards in a Recognition Catalog Come From](https://www.reloadly.com/blog/how-recognition-platforms-source-rewards/?utm%5Fsource=giftcard.news) — reloadly.com ## In this article ### Companies * [Achievers](https://giftcard.news/company/achievers/) * [Bonusly](https://giftcard.news/company/bonusly/) * [Giftbit](https://giftcard.news/company/giftbit/) * [Reloadly](https://giftcard.news/company/reloadly/) * [Runa](https://giftcard.news/company/runa/) * [Tango](https://giftcard.news/company/tango/) * [Tremendous](https://giftcard.news/company/tremendous/) * [Workhuman](https://giftcard.news/company/workhuman/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Freloadly-explains-gift-card-api-supply-behind-employee-recognition-catal-2d199cff320e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Reloadly%20explains%20gift%20card%20API%20supply%20behind%20employee%20recognition%20catalogues "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Freloadly-explains-gift-card-api-supply-behind-employee-recognition-catal-2d199cff320e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Reloadly%20explains%20gift%20card%20API%20supply%20behind%20employee%20recognition%20catalogues%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Freloadly-explains-gift-card-api-supply-behind-employee-recognition-catal-2d199cff320e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Payments & Technology](https://giftcard.news/payments-technology/) News ### [Paramotor partners with NSDL Payments Bank and Mastercard for gift and prepaid cards](https://giftcard.news/payments-technology/paramotor-partners-with-nsdl-payments-bank-and-mastercard-for-gift-and-prepaid-cards/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 11, 2026 1 min [Payments & Technology](https://giftcard.news/payments-technology/) News ### [Whop Compares Cross-Border Payout APIs, Recipient Portals and Compliance Tools](https://giftcard.news/payments-technology/whop-compared-to-13-other-global-payout-platforms-for-cross-border-payme-3a231c835a3b/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 7, 2026 2 min [Payments & Technology](https://giftcard.news/payments-technology/) News ### [Reloadly sets out gift card fulfillment API criteria for loyalty 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