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---
description: Reloadly distinguishes reward fulfillment from loyalty rules and highlights country-level catalogs, delivery reporting, reconciliation and provider migration in API selection.
title: Reloadly sets out gift card fulfillment API criteria for loyalty programs
image: https://giftcard.news/images/social/v1/reloadly-sets-out-gift-card-fulfillment-api-criteria-loyalty-programs-50ca26836d3347613d0dec5c613a9f1b.jpg
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# Reloadly sets out gift card fulfillment API criteria for loyalty programs

Reloadly distinguishes reward fulfillment from loyalty rules and highlights country-level catalogs, delivery reporting, reconciliation and provider migration in API selection.

By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Published: September 2, 2026 at 12:12 PM 2 min read 

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 Photo: Source: reloadly.com 

[Reloadly](https://giftcard.news/company/reloadly/) has published a guide separating two services often described as a loyalty program API: the engine that manages points and eligibility, and the fulfillment service that delivers a reward after redemption is approved. Its September 2, 2026 article focuses on how businesses should assess the second service.

A loyalty engine maintains member records, balances, tiers and promotion rules. A reward fulfillment API handles the catalog and the delivery and settlement of gift cards, prepaid cards or mobile top-ups. Reloadly argues that businesses can retain their own loyalty logic while connecting an external provider for fulfillment, without making that provider the system of record for members' points.

The guide asks buyers to evaluate catalog availability by brand and recipient country. A provider's total brand count may conceal a much smaller selection in a particular market. Reloadly says its catalog contains more than 1,000 brands and 14,000 gift card products, with delivery into more than 150 countries and support for over 100 currencies; it advises buyers to establish which part of that catalog is actually usable for their members.

Delivery reporting and financial matching are another focus. The article recommends examining how orders report their progress, how a repeated request is recognized, and how refunds, unused rewards and batch orders appear in transaction records. Its discussion of

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## Sources and documents

ExpandCollapse 
* [Loyalty Program API: What to Look For in a Rewards Infrastructure Provider](https://www.reloadly.com/blog/loyalty-program-api/?utm%5Fsource=giftcard.news) — reloadly.com

## In this article

### Companies

* [Antavo](https://giftcard.news/company/antavo/)
* [Reloadly](https://giftcard.news/company/reloadly/)

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About the author

## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/)

Journalist — Payments, Security & PCI DSS

Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.

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