Canonical URL: https://giftcard.news/payments-technology/rockaway-records-drives-revenue-with-unified-gift-card-experience-using-5b767700e685/ --- description: Wrapped’s August 2025 case study describes replacing manager-led workarounds with a shared gift-card experience across Shopify and Lightspeed. title: Rockaway Records connects online and store gift-card balances image: https://giftcard.news/images/social/v1/rockaway-records-connects-online-store-gift-card-balances-86b7a2749bcd5e6ea02df9af41b3e966.jpg --- 1. [Home](https://giftcard.news/) 2. [Payments & Technology](https://giftcard.news/payments-technology/) # Rockaway Records connects online and store gift-card balances Wrapped’s August 2025 case study describes replacing manager-led workarounds with a shared gift-card experience across Shopify and Lightspeed. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) August 25, 2025 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Frockaway-records-drives-revenue-with-unified-gift-card-experience-using-5b767700e685%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Rockaway%20Records%20connects%20online%20and%20store%20gift-card%20balances "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Frockaway-records-drives-revenue-with-unified-gift-card-experience-using-5b767700e685%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Rockaway%20Records%20connects%20online%20and%20store%20gift-card%20balances%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Frockaway-records-drives-revenue-with-unified-gift-card-experience-using-5b767700e685%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Rockaway Records store in official Wrapped customer artwork](https://giftcard.news/images/variants/v1/rockaway-records-connects-online-store-gift-card-balances-official-wrapped-customer-artwork-w1280.webp) Official artwork accompanying the Rockaway Records customer story. Photo: Wrapped / Rockaway Records [Rockaway Records](https://giftcard.news/company/rockaway-records/) brought its online and store gift cards onto a connected system through [Wrapped](https://giftcard.news/company/wrapped/), according to a customer case study published on August 25, 2025\. Previously, cards bought in one channel could not be redeemed in the other, and store managers had to handle manual workarounds. [\[S01\]](#article-source-1) ## Giving staff a common view The retailer linked [Shopify](https://giftcard.news/company/shopify/) and [Lightspeed](https://giftcard.news/company/lightspeed/) and used Wrapped’s dashboard for gift-card management. It also introduced branded digital cards that could be stored in mobile wallets. Sales manager [Ryan Baker](https://giftcard.news/person/ryan-baker/) described a simpler purchase and redemption experience and an increase in gift-card purchases, without publishing a percentage or value. [\[S01\]](#article-source-1) The account reports positive customer feedback but does not provide survey results, sales records or an independent assessment. Those limits leave the size of the commercial effect unquantified. [\[S01\]](#article-source-1) ## Why the workaround matters A system that only a manager can fix can make an ordinary gift-card purchase feel like an exception. The recipient does not see the separate commerce systems behind the counter. They see a balance they expected to be able to spend. The implementation’s clearest significance is therefore in service design. A shared balance and an accessible management interface can remove the need to explain a technical boundary to a customer. Staff still need clear rules for lost cards, refunds and partial redemption, alongside accurate records of changes. The published evidence documents the retailer’s operating change and its assessment of the result. It does not establish a causal sales uplift or prove that mobile wallet availability, by itself, drove additional purchases. ## Sources and documents ExpandCollapse * [\[S01\] Original source](https://wrappedgiftcards.com/blog/rockaway-records-drives-revenue-and-delights-customers-with-a-unified-gift-card-experience?utm%5Fsource=giftcard.news) — wrappedgiftcards.com ## In this article ### Companies * [Lightspeed](https://giftcard.news/company/lightspeed/) * [Rockaway Records](https://giftcard.news/company/rockaway-records/) * [Shopify](https://giftcard.news/company/shopify/) * [Wrapped](https://giftcard.news/company/wrapped/) ### People * [Ryan Baker](https://giftcard.news/person/ryan-baker/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Frockaway-records-drives-revenue-with-unified-gift-card-experience-using-5b767700e685%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Rockaway%20Records%20connects%20online%20and%20store%20gift-card%20balances "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Frockaway-records-drives-revenue-with-unified-gift-card-experience-using-5b767700e685%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Rockaway%20Records%20connects%20online%20and%20store%20gift-card%20balances%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Frockaway-records-drives-revenue-with-unified-gift-card-experience-using-5b767700e685%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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