Canonical URL: https://giftcard.news/payments-technology/runa-automates-brand-approvals-for-gift-card-and-payout-catalog-access-e26906474049/ --- description: Runa's approval engine uses existing customer information to automate access to eligible brands, with stored forms and real-time application status. title: Runa automates brand approvals for gift card and payout catalog access image: https://giftcard.news/images/social/v1/runa-automates-brand-approvals-gift-card-payout-catalog-access-49701bb025af2fe76c60ff102586fb66.jpg --- 1. [Home](https://giftcard.news/) 2. [Payments & Technology](https://giftcard.news/payments-technology/) # Runa automates brand approvals for gift card and payout catalog access Runa's approval engine uses existing customer information to automate access to eligible brands, with stored forms and real-time application status. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) May 19, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fruna-automates-brand-approvals-for-gift-card-and-payout-catalog-access-e26906474049%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20automates%20brand%20approvals%20for%20gift%20card%20and%20payout%20catalog%20access "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fruna-automates-brand-approvals-for-gift-card-and-payout-catalog-access-e26906474049%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20automates%20brand%20approvals%20for%20gift%20card%20and%20payout%20catalog%20access%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fruna-automates-brand-approvals-for-gift-card-and-payout-catalog-access-e26906474049%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Runa automates brand approvals for gift card and payout catalog access](https://giftcard.news/images/variants/v1/runa-automates-brand-approvals-gift-card-payout-catalog-access-w1280.webp) Photo: Source: runa.io [Runa](https://giftcard.news/company/runa/) has introduced a revised brand-approval process intended to reduce the work required for customers to access gift cards and other payout products. The company announced the change on May 19, 2023. Runa said its new engine could automatically approve access to 90% of the brands on its network using customer information already held in its systems. Approval remains dependent on the customer's eligibility for the product. Some brands still require additional information. Under the revised process, Runa stores the information submitted so customers do not need to provide the same details again for subsequent applications. Customers can view an application's status in real time and use a product as soon as access is approved. Runa also said qualifying new products would be added automatically to a customer's catalog as the network expands. The update responds to what Runa described as a slow, manual process involving repeated forms and requests. It connects merchant approval requirements with the customer's existing account information, supporting access to a growing range of brands, countries and payout types. ## Sources and documents ExpandCollapse * [Introducing the New & Improved Brand Approval Process for Customers](https://runa.io/blog/new-brand-approval-process?utm%5Fsource=giftcard.news) — runa.io ## In this article ### Companies * [Runa](https://giftcard.news/company/runa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fruna-automates-brand-approvals-for-gift-card-and-payout-catalog-access-e26906474049%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20automates%20brand%20approvals%20for%20gift%20card%20and%20payout%20catalog%20access "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fruna-automates-brand-approvals-for-gift-card-and-payout-catalog-access-e26906474049%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20automates%20brand%20approvals%20for%20gift%20card%20and%20payout%20catalog%20access%20https%3A%2F%2Fgiftcard.news%2Fpayments-technology%2Fruna-automates-brand-approvals-for-gift-card-and-payout-catalog-access-e26906474049%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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