Canonical URL: https://giftcard.news/person/frank-kelly/ --- description: News mentioning Frank Kelly, with the latest coverage from Gift Card News. title: Frank Kelly News | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. Frank Kelly # Frank Kelly News mentioning Frank Kelly, with the latest coverage from Gift Card News. [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives Maps Seven Respondent Profiles to Research Reward Choices](https://giftcard.news/research-trends/virtual-incentives-identifies-7-survey-respondent-archetypes-to-improve-a8f87c5e2675/) Virtual Incentives links survey-panel motivation with gift cards, cash-like rewards and donation options in a seven-profile research framework. [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 26, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives Sets Out Gift Card and Cash Rewards for Research Panels](https://giftcard.news/research-trends/virtual-incentives-introduces-strategic-incentive-design-for-gift-card-r-9adce84b8c76/) Virtual Incentives recommends designing participant rewards alongside research methodology, covering payment choice, compensation and redemption thresholds. [Maya Bennett](https://giftcard.news/author/maya-bennett/) December 9, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives Links Research Reward Redemption With Participant Experience](https://giftcard.news/research-trends/virtual-incentives-discusses-importance-of-improving-participant-experie-e1366d4e2971/) Virtual Incentives examines clear reward terms, shorter screening and focused research design as parts of a participant-first incentive program. [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 16, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives puts reward choice and payment speed at the centre of research participation](https://giftcard.news/research-trends/virtual-incentives-puts-reward-choice-and-payment-speed-at-the-centre-d04c28e338d2/) Virtual Incentives' December 2024 FARE guidance addresses incentive selection, prompt fulfilment, activity variety and accessible research design. [Maya Bennett](https://giftcard.news/author/maya-bennett/) December 3, 2024 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [Virtual Incentives outlines focus group reward selection and participant costs](https://giftcard.news/rewards-loyalty/virtual-incentives-outlines-focus-group-reward-selection-and-participant-611a30e0a7f9/) Virtual Incentives' focus-group guidance links reward value to audience expertise, travel, session demands and the cost of maintaining a qualified research panel. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) August 1, 2024 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [Virtual Incentives explains research compensation and reward catalog design](https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/) Frank Kelly's research-incentive guidance covers specialist audiences, transparent compensation, diverse redemption options and retention of established panel members. [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 15, 2023 2 min [Industry Deals](https://giftcard.news/industry-deals/) News ## [Virtual Incentives appoints Frank Kelly to lead research participant incentives](https://giftcard.news/industry-deals/virtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1/) The October 2023 hire supports reward distribution and participant incentive strategies for research clients, drawing on experience at Ipsos, Kantar and Nielsen. [Suzie Elis](https://giftcard.news/author/suzie-elis/) October 25, 2023 1 min ```json {"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://giftcard.news/person/frank-kelly/#webpage","url":"https://giftcard.news/person/frank-kelly/","name":"Frank Kelly","description":"News mentioning Frank Kelly, with the latest coverage from Gift Card News.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"breadcrumb":{"@id":"https://giftcard.news/person/frank-kelly/#breadcrumbs"},"mainEntity":{"@id":"https://giftcard.news/person/frank-kelly/#items"},"about":{"@type":"Person","@id":"https://giftcard.news/person/frank-kelly/#entity","name":"Frank Kelly","url":"https://giftcard.news/person/frank-kelly/"}},{"@type":"ItemList","@id":"https://giftcard.news/person/frank-kelly/#items","numberOfItems":7,"itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/virtual-incentives-identifies-7-survey-respondent-archetypes-to-improve-a8f87c5e2675/","url":"https://giftcard.news/research-trends/virtual-incentives-identifies-7-survey-respondent-archetypes-to-improve-a8f87c5e2675/","name":"Virtual Incentives Maps Seven Respondent Profiles to Research Reward Choices","datePublished":"2026-01-26T18:50:03.000Z"}},{"@type":"ListItem","position":2,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/virtual-incentives-introduces-strategic-incentive-design-for-gift-card-r-9adce84b8c76/","url":"https://giftcard.news/research-trends/virtual-incentives-introduces-strategic-incentive-design-for-gift-card-r-9adce84b8c76/","name":"Virtual Incentives Sets Out Gift Card and Cash Rewards for Research Panels","datePublished":"2025-12-09T23:13:31.000Z"}},{"@type":"ListItem","position":3,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/virtual-incentives-discusses-importance-of-improving-participant-experie-e1366d4e2971/","url":"https://giftcard.news/research-trends/virtual-incentives-discusses-importance-of-improving-participant-experie-e1366d4e2971/","name":"Virtual Incentives Links Research Reward Redemption With Participant Experience","datePublished":"2025-01-16T14:37:17.000Z"}},{"@type":"ListItem","position":4,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/virtual-incentives-puts-reward-choice-and-payment-speed-at-the-centre-d04c28e338d2/","url":"https://giftcard.news/research-trends/virtual-incentives-puts-reward-choice-and-payment-speed-at-the-centre-d04c28e338d2/","name":"Virtual Incentives puts reward choice and payment speed at the centre of research participation","datePublished":"2024-12-03T18:54:44.000Z"}},{"@type":"ListItem","position":5,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/virtual-incentives-outlines-focus-group-reward-selection-and-participant-611a30e0a7f9/","url":"https://giftcard.news/rewards-loyalty/virtual-incentives-outlines-focus-group-reward-selection-and-participant-611a30e0a7f9/","name":"Virtual Incentives outlines focus group reward selection and participant costs","datePublished":"2024-08-01T17:58:52.000Z"}},{"@type":"ListItem","position":6,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/","url":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/","name":"Virtual Incentives explains research compensation and reward catalog design","datePublished":"2023-11-15T16:36:45.000Z"}},{"@type":"ListItem","position":7,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/industry-deals/virtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1/","url":"https://giftcard.news/industry-deals/virtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1/","name":"Virtual Incentives appoints Frank Kelly to lead research participant incentives","datePublished":"2023-10-25T17:03:42.000Z"}}]},{"@type":"BreadcrumbList","@id":"https://giftcard.news/person/frank-kelly/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Frank Kelly","item":"https://giftcard.news/person/frank-kelly/"}]}]} ```