Canonical URL: https://giftcard.news/person/tom-coffeen/

---
description: News mentioning Tom Coffeen, with the latest coverage from Gift Card News.
title: Tom Coffeen News | Gift Card News
image: https://giftcard.news/images/social/v1/publication.jpg
---

1. [Home](https://giftcard.news/)
2. Tom Coffeen

# Tom Coffeen

News mentioning Tom Coffeen, with the latest coverage from Gift Card News.

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Elite Rewards Outlines Gift Card Incentives for Customer Retention](https://giftcard.news/rewards-loyalty/elite-rewards-emphasizes-importance-of-customer-retention-strategies-ove-196da978c71c/)

Elite Rewards' retention pitch puts gift cards inside repeat-purchase programmes, but the commercial test is additional margin after reward and delivery costs.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) June 17, 2026 3 min

```json
{"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"CollectionPage","@id":"https://giftcard.news/person/tom-coffeen/#webpage","url":"https://giftcard.news/person/tom-coffeen/","name":"Tom Coffeen","description":"News mentioning Tom Coffeen, with the latest coverage from Gift Card News.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"breadcrumb":{"@id":"https://giftcard.news/person/tom-coffeen/#breadcrumbs"},"mainEntity":{"@id":"https://giftcard.news/person/tom-coffeen/#items"},"about":{"@type":"Person","@id":"https://giftcard.news/person/tom-coffeen/#entity","name":"Tom Coffeen","url":"https://giftcard.news/person/tom-coffeen/"}},{"@type":"ItemList","@id":"https://giftcard.news/person/tom-coffeen/#items","numberOfItems":1,"itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/elite-rewards-emphasizes-importance-of-customer-retention-strategies-ove-196da978c71c/#article","url":"https://giftcard.news/rewards-loyalty/elite-rewards-emphasizes-importance-of-customer-retention-strategies-ove-196da978c71c/","name":"Elite Rewards Outlines Gift Card Incentives for Customer Retention","headline":"Elite Rewards Outlines Gift Card Incentives for Customer Retention","datePublished":"2026-06-17T07:29:03.000Z","author":{"@type":"Person","@id":"https://giftcard.news/author/daniel-brooks/#person","name":"Daniel Brooks","url":"https://giftcard.news/author/daniel-brooks/","description":"Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.","jobTitle":"Journalist — Payments, Security & PCI DSS","image":{"@type":"ImageObject","url":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Daniel Brooks editorial profile.","@id":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Daniel Brooks, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},"image":{"@type":"ImageObject","url":"https://giftcard.news/images/elite-rewards-outlines-gift-card-incentives-customer-retention-source-image-emphasizes-importance.webp","contentUrl":"https://giftcard.news/images/elite-rewards-outlines-gift-card-incentives-customer-retention-source-image-emphasizes-importance.webp","width":610,"height":389,"@id":"https://giftcard.news/images/elite-rewards-outlines-gift-card-incentives-customer-retention-source-image-emphasizes-importance.webp#image","encodingFormat":"image/webp","description":"Source image for Elite Rewards Emphasizes Importance of Customer Retention Strategies Over Customer Acquisition","creditText":"Source: eliterewards.biz","isBasedOn":"https://www.eliterewards.biz/wp-content/uploads/2026/06/Customer-acquisition.webp"}}}]},{"@type":"BreadcrumbList","@id":"https://giftcard.news/person/tom-coffeen/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Tom Coffeen","item":"https://giftcard.news/person/tom-coffeen/"}]}]}
```