Canonical URL: https://giftcard.news/research-trends/academy-sports-quarterly-gift-card-issuance-redemption-breakage-results/ --- description: The September 9 filing separates new stored value, redemptions and breakage, with an USD85.408 million gift-card liability at the August 1 quarter end. title: Academy reports USD30.9 million in quarterly gift-card issuance image: https://giftcard.news/images/social/v1/academy-reports-usd30-9-million-quarterly-gift-card-issuance-8ee922c32a4f0823fcce94c5592819b6.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Academy reports USD30.9 million in quarterly gift-card issuance The September 9 filing separates new stored value, redemptions and breakage, with an USD85.408 million gift-card liability at the August 1 quarter end. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 9, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Facademy-sports-quarterly-gift-card-issuance-redemption-breakage-results%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Academy+reports+USD30.9+million+in+quarterly+gift-card+issuance&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Facademy-sports-quarterly-gift-card-issuance-redemption-breakage-results%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Academy+reports+USD30.9+million+in+quarterly+gift-card+issuance+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Facademy-sports-quarterly-gift-card-issuance-redemption-breakage-results%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Customer hands holding a blue card at a retail payment terminal](https://giftcard.news/images/variants/v1/academy-reports-usd30-9-million-quarterly-gift-card-issuance-customer-hands-holding-w1280.webp) Illustrative retail card photograph. It does not depict a card, merchant or provider involved in this report. Photo: SpotOn / Unsplash [Academy Sports + Outdoors](https://giftcard.news/company/academy-sports-outdoors/) issued USD30.882 million of gift-card value in the 13 weeks ended August 1, compared with USD29.355 million in the equivalent 2025 quarter. The retailer disclosed the figures in its September 9 quarterly filing. The data behind the story ### Academy quarterly gift-card issuance and redemption Separate flows of newly issued and redeemed gift-card value in comparable 13-week quarters. Gift-card value issuedGift-card value redeemed USD million Tap or hover for details. Select a series above to show or hide it. Source academy original SEC disclosure Issuance is stored value, not merchandise revenue. Redemption is reported separately from breakage. Values are not card counts; the 26-week columns are excluded. Show data tableHide data table Scroll left or right to see all columns __Academy quarterly gift-card issuance and redemption (USD million)__ | Category | Gift-card value issued | Gift-card value redeemed | | ----------------------------- | ---------------------- | ------------------------ | | 13 weeks ended August 2, 2025 | 29.355 USD million | 31.467 USD million | | 13 weeks ended August 1, 2026 | 30.882 USD million | 32.623 USD million | Redemptions reached USD32.623 million, versus USD31.467 million previously. Recognized breakage was USD1.441 million, compared with USD1.422 million. The separate lines distinguish value customers spent from estimated amounts unlikely to be redeemed. The data behind the story ### Academy recognized gift-card breakage Estimated gift-card breakage recognized in the corresponding 13-week periods. Recognized breakage USD million Tap or hover for details. All values are also available in the data table. Source academy original SEC disclosure Accounting estimates based on historical redemption patterns, not expired-card face value or a consumer-loss rate. Academy states its gift cards have no expiration dates. Show data tableHide data table Scroll left or right to see all columns __Academy recognized gift-card breakage (USD million)__ | Category | Recognized breakage | | ----------------------------- | ------------------- | | 13 weeks ended August 2, 2025 | 1.422 USD million | | 13 weeks ended August 1, 2026 | 1.441 USD million | The gift-card liability ended the quarter at USD85.408 million, against USD81.778 million a year earlier. It began the current quarter at USD88.590 million, with issuance increasing the obligation and redemption and breakage reducing it. All figures are monetary amounts. They are not counts of cards sold, and issuance of stored value does not itself represent a merchandise sale. Academy says it sells cards in stores, online and through third-party retail locations. Its cards have no expiration dates; the breakage estimate instead reflects historical redemption patterns. The filing supplies a current issuer-level rollforward without establishing a digital-versus-physical split, an industry-wide trend or the causes of changes in demand. ## In this article ### Companies * [Academy Sports + Outdoors](https://giftcard.news/company/academy-sports-outdoors/) ### Sources and documents * [Original official procurement or company disclosure](https://www.sec.gov/Archives/edgar/data/1817358/000181735826000149/aso-20260801.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Academy Sports + Outdoors * [Verified original filing or event date](https://www.sec.gov/Archives/edgar/data/1817358/0001817358-26-000149-index.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Academy Sports + Outdoors Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Facademy-sports-quarterly-gift-card-issuance-redemption-breakage-results%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Academy+reports+USD30.9+million+in+quarterly+gift-card+issuance&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Facademy-sports-quarterly-gift-card-issuance-redemption-breakage-results%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Academy+reports+USD30.9+million+in+quarterly+gift-card+issuance+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Facademy-sports-quarterly-gift-card-issuance-redemption-breakage-results%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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