Canonical URL: https://giftcard.news/research-trends/all-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b/ --- description: All Star’s review of the IRF’s 2024 trends connects quality merchandise, frequent recognition and inflation pressures with reward program planning. title: All Star highlights branded merchandise and recognition budgets in 2024 incentive trends image: https://giftcard.news/images/social/v1/all-star-highlights-branded-merchandise-recognition-budgets-2024-incentive-trends-133d8a065e878378ec8bee0d3952d324.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # All Star highlights branded merchandise and recognition budgets in 2024 incentive trends All Star’s review of the IRF’s 2024 trends connects quality merchandise, frequent recognition and inflation pressures with reward program planning. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) February 27, 2024 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Star%20highlights%20branded%20merchandise%20and%20recognition%20budgets%20in%202024%20incentive%20trends "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Star%20highlights%20branded%20merchandise%20and%20recognition%20budgets%20in%202024%20incentive%20trends%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![All Star highlights branded merchandise and recognition budgets in 2024 incentive trends](https://giftcard.news/images/variants/v1/all-star-highlights-branded-merchandise-recognition-budgets-2024-incentive-trends-w1000.webp) Photo: Source: allstarincentives.com [All Star Incentive Marketing](https://giftcard.news/company/all-star-incentive-marketing/) has highlighted quality merchandise and more frequent recognition among the issues shaping incentive programs in 2024\. Its February review draws on the Incentive Research Foundation’s trends report. The company points to inflation as a complication for budgeting. A larger nominal allocation may simply maintain the purchasing power of an existing reward program, leaving less room for expansion than the headline increase suggests. Recognizable consumer brands and useful, tangible gifts feature prominently in the discussion. All Star describes merchandise as a lasting reminder of an achievement, while company-branded items can connect recognition with organizational identity. The review also discusses younger employees’ interest in timely, authentic recognition. Smaller, more frequent awards offer an alternative to relying entirely on an annual occasion. Artificial intelligence appears as a potential tool for personalizing merchandise and travel selections. The article discusses that opportunity as an industry trend. For buyers of employee rewards, the review links product selection with the timing and purpose of recognition. Budget purchasing power, workforce preferences and the quality of the recipient experience are presented as connected planning decisions. ## Sources and documents ExpandCollapse * [Incentive Scene for 2024: Quality Merchandise Among Top Trends](https://allstarincentives.com/incentive-scene-for-2024-quality-merchandise-among-top-trends/?utm%5Fsource=giftcard.news) — All Star Incentives ## In this article ### Companies * [All Star Incentive Marketing](https://giftcard.news/company/all-star-incentive-marketing/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Star%20highlights%20branded%20merchandise%20and%20recognition%20budgets%20in%202024%20incentive%20trends "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Star%20highlights%20branded%20merchandise%20and%20recognition%20budgets%20in%202024%20incentive%20trends%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. 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