Canonical URL: https://giftcard.news/research-trends/all-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89/ --- description: All Star Incentive Marketing highlights IRF findings on inflation, merchandise spending and planned event gifting budgets in North America and Europe. title: All Star reviews IRF 2023 outlook for merchandise and non-cash incentives image: https://giftcard.news/images/social/v1/all-star-reviews-irf-2023-outlook-merchandise-non-cash-incentives-ee351c48b5e3da7cfd48e0bba8952669.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # All Star reviews IRF 2023 outlook for merchandise and non-cash incentives All Star Incentive Marketing highlights IRF findings on inflation, merchandise spending and planned event gifting budgets in North America and Europe. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 1, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Star%20reviews%20IRF%202023%20outlook%20for%20merchandise%20and%20non-cash%20incentives "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Star%20reviews%20IRF%202023%20outlook%20for%20merchandise%20and%20non-cash%20incentives%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![All Star reviews IRF 2023 outlook for merchandise and non-cash incentives](https://giftcard.news/images/variants/v1/all-star-reviews-irf-2023-outlook-merchandise-non-cash-incentives-w1000.webp) Photo: Source: allstarincentives.com [All Star Incentive Marketing](https://giftcard.news/company/all-star-incentive-marketing/) has reviewed the Incentive Research Foundation’s Industry Outlook for 2023, highlighting respondents’ views on non-cash rewards during inflation. The company published its account of the study in August 2023. The report surveyed people responsible for non-cash incentive programs in North America and Europe, asking about program spending and expectations. According to figures cited by All Star, half of North American respondents believed inflation increased the value of non-cash incentives, while 23% felt it made them less valuable. The company relates that finding to pressure on household discretionary spending. The review also reports that 44% of North American respondents had increased merchandise spending in the preceding year, compared with 14% who had reduced it. Clothing, branded merchandise and food gifts were among the categories highlighted. For event gifting, the account describes increased budgets in 2022 and a positive outlook for 2023\. Among North American respondents, 62% planned to increase event gift budgets and 12% planned a reduction. All Star connects the findings to demand for merchandise rewards. Its review highlights clothing, branded products and food gifts among the leading North American choices identified in the study. ## Sources and documents ExpandCollapse * [New Incentive Research Report Spotlights Strength of Non-Cash Rewards](https://allstarincentives.com/new-incentive-research-report-spotlights-strength-of-non-cash-rewards/?utm%5Fsource=giftcard.news) — All Star Incentives ## In this article ### Companies * [All Star Incentive Marketing](https://giftcard.news/company/all-star-incentive-marketing/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Star%20reviews%20IRF%202023%20outlook%20for%20merchandise%20and%20non-cash%20incentives "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Star%20reviews%20IRF%202023%20outlook%20for%20merchandise%20and%20non-cash%20incentives%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fall-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. 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