Canonical URL: https://giftcard.news/research-trends/brinker-gift-card-sales-25-million-inventory-writeoff/ --- description: Chili’s and Maggiano’s parent reported $25.1 million in gift card sales and a separate $1.1 million charge for obsolete physical cards linked to a divested brand. title: Brinker’s gift card sales rise 22% with $1.1M inventory write-off image: https://giftcard.news/images/social/v1/brinker-s-gift-card-sales-rise-22-writes-off-older-physical-stock-03928fb7a08cda77dfe67ced3e45d732.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Brinker’s gift card sales rise 22% as it writes off older physical stock Chili’s and Maggiano’s parent reported $25.1 million in gift card sales and a separate $1.1 million charge for obsolete physical cards linked to a divested brand. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 28, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fbrinker-gift-card-sales-25-million-inventory-writeoff%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Brinker%E2%80%99s+gift+card+sales+rise+22%25+as+it+writes+off+older+physical+stock&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fbrinker-gift-card-sales-25-million-inventory-writeoff%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Brinker%E2%80%99s+gift+card+sales+rise+22%25+as+it+writes+off+older+physical+stock+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fbrinker-gift-card-sales-25-million-inventory-writeoff%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Chili’s Grill & Bar storefront in Chico, California](https://giftcard.news/images/variants/v1/brinker-s-gift-card-sales-rise-22-writes-off-older-physical-stock-w1280.webp) Chili’s Grill & Bar in Chico, California, in August 2026\. Photo by Frank Schulenburg, CC BY-SA 4.0\. The responsive and cropped renditions are shared under the same license. Photo: Frank Schulenburg / Wikimedia Commons, CC BY-SA 4.0 [Brinker International](https://giftcard.news/company/brinker-international/) reported $25.1 million in gift card sales for the 13 weeks ended September 23, up about 22% from the prior year. The parent of [Chili’s](https://giftcard.news/company/chili-s/) and [Maggiano’s](https://giftcard.news/company/maggiano-s/) also recorded a $1.1 million charge for disposing of obsolete physical gift cards associated with a brand it had divested. The company filed its quarterly report on October 28\. [\[S1\]](#article-source-1) [\[S2\]](#article-source-2) [\[S3\]](#article-source-3) ## Gift card sales rose and the outstanding liability fell Quarterly card sales increased from $20.5 million, while redemptions recognized in company sales rose to $28.2 million from $24.5 million. Breakage recognized in sales was $2.8 million in each quarter. [Breakage](https://giftcard.news/research-trends/gift-card-breakage-the-money-left-behind/) is the portion of outstanding value recognized as revenue because the company does not expect it to be redeemed. [\[S1\]](#article-source-1) [\[S2\]](#article-source-2) The data behind the story ### Brinker’s gift card sales, redemptions and breakage Figures from the gift card liability roll-forward for two comparable 13-week periods. September quarter 2025September quarter 2026 USD millions Tap or hover for details. Select a series above to show or hide it. Sources Fiscal 2027 first-quarter Form 10-Q; Fiscal 2026 first-quarter Form 10-Q Redemptions and breakage are shown as positive magnitudes. Both reduce the reported liability. Show data tableHide data table Scroll left or right to see all columns __Brinker’s gift card sales, redemptions and breakage (USD millions)__ | Category | September quarter 2025 | September quarter 2026 | | ------------------------------- | ---------------------- | ---------------------- | | Gift card sales | 20.5 USD millions | 25.1 USD millions | | Redemptions recognized in sales | 24.5 USD millions | 28.2 USD millions | | Breakage recognized in sales | 2.8 USD millions | 2.8 USD millions | The card liability ended the quarter at $47.3 million, down from $52.8 million in June and $50.8 million a year earlier. The balance reflects unredeemed gift cards after recognized breakage and the unamortized portion of third-party fees. [\[S1\]](#article-source-1) [\[S2\]](#article-source-2) The reported sales row is not a separate disclosure of gross face value issued. ## The company booked a separate inventory charge The $1.1 million charge appears in other gains and charges. Brinker said it decided to dispose of obsolete stock of multi-brand physical cards linked to a divested brand. It did not identify the brand or state how many cards it disposed of. The equivalent period a year earlier showed no inventory write-off. [\[S1\]](#article-source-1) The data behind the story ### Brinker’s gift card inventory write-offs The quarterly charge for obsolete physical gift card inventory. Reported inventory write-offs USD millions Tap or hover for details. All values are also available in the data table. Source Fiscal 2027 first-quarter Form 10-Q The filing shows a dash for the 2025 comparison. These are inventory charges, separate from gift card breakage and customer balances. Show data tableHide data table Scroll left or right to see all columns __Brinker’s gift card inventory write-offs (USD millions)__ | Category | Reported inventory write-offs | | ---------------------- | ----------------------------- | | September quarter 2025 | 0.0 USD millions | | September quarter 2026 | 1.1 USD millions | The charge concerns cards held as inventory. The filing does not identify any cancellation of balances that customers had loaded. Brinker’s current card terms, updated in July, say legacy cards may name brands that no longer participate or operate, but the remaining balance can still be redeemed at currently participating brands identified for the card. The terms also say the cards do not expire. Those redemption terms are separate from the inventory accounting charge. [\[S1\]](#article-source-1) [\[S4\]](#article-source-4) [\[S5\]](#article-source-5) ## In this article ### Companies * [Brinker International](https://giftcard.news/company/brinker-international/) * [Chili’s](https://giftcard.news/company/chili-s/) * [Maggiano’s](https://giftcard.news/company/maggiano-s/) ### Sources and documents * [\[S1\] Fiscal 2027 Q1 Form 10-Q, Notes 3 and 12](https://www.sec.gov/Archives/edgar/data/703351/000070335126000040/eat-20260923.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Brinker International / SEC * [\[S2\] Fiscal 2026 Q1 Form 10-Q, prior-period card figures](https://www.sec.gov/Archives/edgar/data/703351/000070335125000046/eat-20250924.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Brinker International / SEC * [\[S3\] Original October 28 filing date](https://www.sec.gov/Archives/edgar/data/703351/000070335126000040/0000703351-26-000040-index.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — U.S. Securities and Exchange Commission * [\[S4\] Current Chili’s and Maggiano’s gift card terms](https://www.chilis.com/gift-cards?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Chili’s * [\[S5\] Full Brinker gift card terms, updated July 17, 2026](https://cdn.builder.io/o/assets%2F4967176e01a141828a5fad701f6faa79%2Fdcbc262d683947839991db16577bfc23?alt=media&token=3546fd68-22cb-4a88-8444-c3446c931cae&apiKey=4967176e01a141828a5fad701f6faa79&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Brinker * [\[Image\] Chili’s Chico photograph, resized and cropped for display](https://commons.wikimedia.org/wiki/File:Chili%E2%80%99s%5FGrill%5F%26%5FBar,%5FChico%5F%282026%29-L1000821.jpg?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Frank Schulenburg / Wikimedia Commons * [\[Licence\] CC BY-SA 4.0 license for image and adaptations](https://creativecommons.org/licenses/by-sa/4.0/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Creative Commons Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fbrinker-gift-card-sales-25-million-inventory-writeoff%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Brinker%E2%80%99s+gift+card+sales+rise+22%25+as+it+writes+off+older+physical+stock&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fbrinker-gift-card-sales-25-million-inventory-writeoff%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Brinker%E2%80%99s+gift+card+sales+rise+22%25+as+it+writes+off+older+physical+stock+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fbrinker-gift-card-sales-25-million-inventory-writeoff%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) News ### [Dine Brands gift-card liability falls to $151.5 million](https://giftcard.news/research-trends/dine-brands-q3-2026-gift-card-liability-receivables/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 4, 2026 3 min [Research & Trends](https://giftcard.news/research-trends/) News ### [CardCash quarterly net sales rise 20% as Giftify retains funding warning](https://giftcard.news/research-trends/cardcash-q3-2026-net-sales-giftify-funding-warning/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) November 3, 2026 3 min [Research & Trends](https://giftcard.news/research-trends/) News ### [Cheesecake Factory’s gift card activations fall 5.7% in the third quarter](https://giftcard.news/research-trends/cheesecake-factory-q3-2026-gift-card-activations-liability/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) November 2, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@id":"https://giftcard.news/#publisher","@type":"NewsMediaOrganization","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","parentOrganization":{"@id":"https://accelerationtechnologies.com/#organization"},"logo":{"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@id":"https://giftcard.news/#logo","@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512},{"@id":"https://accelerationtechnologies.com/#organization","@type":"Organization","name":"Acceleration Technologies LLC","legalName":"Acceleration Technologies LLC","url":"https://accelerationtechnologies.com/","identifier":"36-5193466","address":{"@type":"PostalAddress","streetAddress":"30 N Gould St, Ste N","addressLocality":"Sheridan","addressRegion":"WY","postalCode":"82801","addressCountry":"US"}},{"@id":"https://giftcard.news/#website","@type":"WebSite","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@id":"https://giftcard.news/author/oliver-reed/#person","@type":"Person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@id":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp#image"}},{"@id":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp#image","@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Oliver Reed editorial profile.","encodingFormat":"image/webp","description":"Illustrated portrait for Oliver Reed, Gift Card News","creditText":"Gift Card News / AI-generated illustration"},{"@id":"https://giftcard.news/images/brinker-s-gift-card-sales-rise-22-writes-off-older-physical-stock.webp#image","@type":"ImageObject","url":"https://giftcard.news/images/brinker-s-gift-card-sales-rise-22-writes-off-older-physical-stock.webp","contentUrl":"https://giftcard.news/images/brinker-s-gift-card-sales-rise-22-writes-off-older-physical-stock.webp","width":1280,"height":800,"caption":"Chili’s Grill & Bar in Chico, California, in August 2026. 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