Canonical URL: https://giftcard.news/research-trends/checkout-com-research-reveals-first-agentic-ai-christmas-with-consumers-4cf6ecb9d471/ --- description: The December 2025 research separates enthusiasm for shopping assistance from concerns about handing purchasing control to an AI agent. title: Checkout.com survey finds growing interest in AI-assisted Christmas gifting image: https://giftcard.news/images/social/v1/checkout-com-survey-finds-growing-interest-ai-assisted-christmas-gifting-d82fc1c7dd99bad9f55c4dc0370f08c8.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Checkout.com survey finds growing interest in AI-assisted Christmas gifting The December 2025 research separates enthusiasm for shopping assistance from concerns about handing purchasing control to an AI agent. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 11, 2025 3 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcheckout-com-research-reveals-first-agentic-ai-christmas-with-consumers-4cf6ecb9d471%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Checkout.com%20survey%20finds%20growing%20interest%20in%20AI-assisted%20Christmas%20gifting "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcheckout-com-research-reveals-first-agentic-ai-christmas-with-consumers-4cf6ecb9d471%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Checkout.com%20survey%20finds%20growing%20interest%20in%20AI-assisted%20Christmas%20gifting%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcheckout-com-research-reveals-first-agentic-ai-christmas-with-consumers-4cf6ecb9d471%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Interior of Checkout.com’s London office with a person walking on the stairs](https://giftcard.news/images/variants/v1/checkout-com-survey-finds-growing-interest-ai-assisted-christmas-gifting-interior-s-w1280.webp) Official newsroom photograph of the company’s London office. Photo: Checkout.com [Checkout.com](https://giftcard.news/company/checkout-com/) reported on December 11, 2025 that 47% of respondents in its UK and US consumer research planned to use an AI agent for Christmas shopping. The payments company also found widespread use of AI to help choose gifts, while respondents voiced concerns about spending control. [\[S01\]](#article-source-1) ## The survey behind the Christmas forecast The findings appear in Checkout.com’s Peak Season 2025 report. Its methodology identifies [OnePoll](https://giftcard.news/company/onepoll/) as the research partner and gives a sample of 2,000 UK adults and 2,000 US adults. The October 29 release introducing that report dates the online fieldwork to September 25 and 26, 2025\. The December announcement revisits that research ahead of Christmas. [\[S01\]](#article-source-1)[\[S02\]](#article-source-2)[\[S03\]](#article-source-3) These are survey responses collected before the seasonal events, rather than measured purchases. Respondents could select several occasions, so the percentages below are not shares of a single spending total. The data behind the story ### Shopping occasions respondents expected to use agentic AI for Share selecting each occasion in the 2025 UK and US survey. Multiple answers allowed. Respondents selecting occasion % Tap or hover for details. All values are also available in the data table. **Source:** [\[S02\]](#article-source-2) Peak Season 2025, page 5 Overall sample: 4,000 adults, equally split between the UK and US. Reported intentions, not verified transactions. Categories overlap and must not be added together. Explore the data table Scroll left or right to see all columns __Shopping occasions respondents expected to use agentic AI for (%)__ | Category | Respondents selecting occasion | | --------------- | ------------------------------ | | Christmas | 47% | | Black Friday | 33% | | Valentine's Day | 30% | | Halloween | 23% | | Thanksgiving | 22% | | Cyber Monday | 21% | | January sales | 20% | | Back to school | 20% | ## Price, spending limits and time The data behind the story ### Why existing users turned to AI for purchasing support Reported reasons among respondents already using AI for purchasing support. Respondents % Tap or hover for details. All values are also available in the data table. **Sources:** [\[S01\]](#article-source-1) Checkout.com, December 11, 2025; [\[S02\]](#article-source-2) Peak Season 2025, page 6 Self-reported reasons among people already using AI for purchasing support; multiple answers allowed. The overall study included 2,000 UK and 2,000 US adults. The subgroup sample size and weighting were not reported. Explore the data table Scroll left or right to see all columns __Why existing users turned to AI for purchasing support (%)__ | Category | Respondents | | ---------------------- | ----------- | | Getting the best price | 33% | | Avoiding overspending | 30% | | Saving shopping time | 27% | The December release said 49% had used AI to help choose a present for a partner. The full report also puts comfort with agents making purchases at 72% among respondents aged 25 to 34\. The age band is more precise than the broad generational label used in the announcement. [\[S01\]](#article-source-1)[\[S02\]](#article-source-2) ## Keep country results separate The October announcement highlighted UK findings, including 42% who had used AI for partner gift ideas and 48% concerned about losing purchasing control. Those figures should not be compared with the combined UK and US results as if they represented a change over time. They describe different populations within the study. [\[S03\]](#article-source-3) ## Gift advice and payment authority A system suggesting a present performs a different task from one authorised to spend money. Retailers assessing this research need to distinguish discovery, recommendation and checkout. A shopper can welcome help finding a gift while retaining the final decision about the item and the payment. Across the research cited in December, 42% worried about losing control of purchases and 28% cited a lack of transparency in decisions. For a gifting service, that raises practical design questions: who receives the gift, which merchants qualify, how much may be spent and whether the shopper can review an order before payment. [\[S01\]](#article-source-1) The survey does not establish how much Christmas spending agents ultimately handled, or what share went to gift cards. The published materials do not specify a weighting method or give the subgroup bases needed to assess every comparison. The report supplies selected question wording, including the multiple-response seasonal question, rather than respondent-level data. [\[S02\]](#article-source-2)[\[S03\]](#article-source-3) For gift card operators, the useful implication is operational. Product information, recipient details, value limits and approval steps become part of the purchase process an assistant would need to navigate. The survey supplies evidence of interest and hesitation; transaction data would be needed to determine whether that interest became repeat use. Explore the figures: [download the chart data as CSV](https://giftcard.news/research-trends/checkout-com-research-reveals-first-agentic-ai-christmas-with-consumers-4cf6ecb9d471/data.csv). ## Sources and documents ExpandCollapse * [\[S01\] Checkout.com research signals first AI Christmas, with consumers set to embrace agentic commerce in 2026](https://www.checkout.com/newsroom/checkout-com-research-signals-first-ai-christmas-with-consumers-set-to-embrace-agentic-commerce-in-2026?utm%5Fsource=giftcard.news) — www.checkout.com * [\[S02\] Peak Season 2025: consumer report and methodology](https://storage.pardot.com/844983/1761666987wWzBLgzE/Checkout%5FAI%5FReport.pdf?utm%5Fsource=giftcard.news) — Checkout.com * [\[S03\] October 29, 2025 release, UK results and September fieldwork dates](https://www.checkout.com/newsroom/research-from-checkout-com-reveals-40-of-brits-would-let-ai-agents-handle-routine-shopping-tasks?utm%5Fsource=giftcard.news) — Checkout.com ## In this article ### Companies * [Checkout.com](https://giftcard.news/company/checkout-com/) * [OnePoll](https://giftcard.news/company/onepoll/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcheckout-com-research-reveals-first-agentic-ai-christmas-with-consumers-4cf6ecb9d471%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Checkout.com%20survey%20finds%20growing%20interest%20in%20AI-assisted%20Christmas%20gifting "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcheckout-com-research-reveals-first-agentic-ai-christmas-with-consumers-4cf6ecb9d471%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Checkout.com%20survey%20finds%20growing%20interest%20in%20AI-assisted%20Christmas%20gifting%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcheckout-com-research-reveals-first-agentic-ai-christmas-with-consumers-4cf6ecb9d471%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. 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