Canonical URL: https://giftcard.news/research-trends/christmas-gift-cards-found-to-boost-employee-loyalty-according-to-clever-a0cfadf10106/ --- description: The 600-worker UK and Ireland study reports preferences and attitudes, without establishing an effect on employee retention. title: CleverCards survey links Christmas gift cards with positive employee perceptions image: https://giftcard.news/images/social/v1/clevercards-survey-links-christmas-gift-cards-positive-employee-perceptions-be43df9877e1df5791338585ced47ee2.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # CleverCards survey links Christmas gift cards with positive employee perceptions The 600-worker UK and Ireland study reports preferences and attitudes, without establishing an effect on employee retention. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 2, 2024 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fchristmas-gift-cards-found-to-boost-employee-loyalty-according-to-clever-a0cfadf10106%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=CleverCards%20survey%20links%20Christmas%20gift%20cards%20with%20positive%20employee%20perceptions "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fchristmas-gift-cards-found-to-boost-employee-loyalty-according-to-clever-a0cfadf10106%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=CleverCards%20survey%20links%20Christmas%20gift%20cards%20with%20positive%20employee%20perceptions%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fchristmas-gift-cards-found-to-boost-employee-loyalty-according-to-clever-a0cfadf10106%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![CleverCards digital gift-card illustration with seasonal gift packaging](https://giftcard.news/images/variants/v1/clevercards-survey-links-christmas-gift-cards-positive-employee-perceptions-digital-card-illustration-w1200.webp) Official CleverCards gift-card product artwork. Photo: CleverCards [CleverCards](https://giftcard.news/company/clevercards/) reported strong employee interest in flexible Christmas gift cards in a survey publicized on December 2, 2024\. The research covered 600 workers across Ireland and the UK, with the published account separating some Irish findings from the combined sample. [\[S01\]](#article-source-1) ## What respondents reported Scroll left or right to see all columns __What respondents reported__ | Finding | Reported share | Stated population | | ---------------------------------- | -------------- | ------------------------------ | | Spending flexibility was important | 92% | Irish respondents | | Gift card increased stated loyalty | 84% | Irish respondents | | Flexible spending was important | 88% | Combined UK and Ireland sample | The findings were published by [Goosed](https://giftcard.news/company/goosed/) and reproduced by CleverCards. The public account gives the combined sample size but not the size of the Irish subsample, recruitment method, fieldwork dates or weighting. Those omissions limit how confidently the percentages can be generalized to the wider workforce. [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) ## Preference is different from retention A respondent saying a gift increases their sense of loyalty is not the same observation as an employee remaining in a job for longer. The survey report does not supply a comparison group or follow participants through subsequent employment decisions. For reward-program designers, the more direct finding is about choice. Respondents placed value on being able to decide how to use the benefit. That can inform a discussion about product acceptance and recipient experience, without turning the survey into proof that a particular card will reduce attrition. A programme’s commercial outcome also depends on factors the published account does not measure: who receives the award, its value, the timing and the wider employment relationship. No single attitude percentage resolves those questions. The research is a dated snapshot of employee perceptions supplied by a commercial provider. It supports reporting that flexibility mattered to respondents in 2024\. It does not support a causal headline claiming Christmas gift cards demonstrably prevented resignations or increased productivity. ## Sources and documents ExpandCollapse * [\[S01\] Survey report, December 2, 2024](https://www.clevercards.com/blog/news/how-christmas-gift-cards-boost-employee-loyalty-new-survey-insights-from-clevercards?utm%5Fsource=giftcard.news) — CleverCards * [\[S02\] Original published account of the 600-worker survey](https://goosed.ie/news/how-christmas-gift-cards-boost-employee-loyalty-new-survey-insights-from-clevercards/?utm%5Fsource=giftcard.news) — Goosed ## In this article ### Companies * [CleverCards](https://giftcard.news/company/clevercards/) * [Goosed](https://giftcard.news/company/goosed/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fchristmas-gift-cards-found-to-boost-employee-loyalty-according-to-clever-a0cfadf10106%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=CleverCards%20survey%20links%20Christmas%20gift%20cards%20with%20positive%20employee%20perceptions "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fchristmas-gift-cards-found-to-boost-employee-loyalty-according-to-clever-a0cfadf10106%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=CleverCards%20survey%20links%20Christmas%20gift%20cards%20with%20positive%20employee%20perceptions%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fchristmas-gift-cards-found-to-boost-employee-loyalty-according-to-clever-a0cfadf10106%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Are Gift Cards Taxable? 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