Canonical URL: https://giftcard.news/research-trends/cracker-barrel-fiscal-2026-gift-card-breakage-deferred-balance/ --- description: The annual filing reports lower breakage and an USD80.505 million gift-card deferred balance, while distinguishing redemption of opening liabilities from total card activity. title: Cracker Barrel reports USD10 million gift-card breakage in fiscal 2026 image: https://giftcard.news/images/social/v1/cracker-barrel-reports-usd10-million-gift-card-breakage-fiscal-2026-9293a13ea5fcebc4e09776c2828f13e5.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Cracker Barrel reports USD10 million gift-card breakage in fiscal 2026 The annual filing reports lower breakage and an USD80.505 million gift-card deferred balance, while distinguishing redemption of opening liabilities from total card activity. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 23, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcracker-barrel-fiscal-2026-gift-card-breakage-deferred-balance%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Cracker+Barrel+reports+USD10+million+gift-card+breakage+in+fiscal+2026&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcracker-barrel-fiscal-2026-gift-card-breakage-deferred-balance%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Cracker+Barrel+reports+USD10+million+gift-card+breakage+in+fiscal+2026+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcracker-barrel-fiscal-2026-gift-card-breakage-deferred-balance%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Customer hands holding a blue card at a retail payment terminal](https://giftcard.news/images/variants/v1/cracker-barrel-reports-usd10-million-gift-card-breakage-fiscal-2026-customer-hands-w1280.webp) Illustrative retail card photograph. It does not depict a card, merchant or provider involved in this report. Photo: SpotOn / Unsplash [Cracker Barrel](https://giftcard.news/company/cracker-barrel/) reported USD10.015 million of gift-card breakage for fiscal 2026, compared with USD11.653 million a year earlier. The figures appear in its annual report signed September 25, following the September 23 release of results for the year ended July 31. The data behind the story ### Gift-card breakage revenue fell between two 52-week years Cracker Barrel’s reported gift-card breakage, from its fiscal 2026 annual filing. USD million USD million Tap or hover for details. All values are also available in the data table. Source Original reported values Both periods contain 52 weeks, ending August 1, 2025 and July 31, 2026\. Breakage is an accounting estimate of value unlikely to be redeemed, not new gift-card sales, an expiry charge or total redemption revenue. The filing does not isolate the causes of the change. Show data tableHide data table Scroll left or right to see all columns __Gift-card breakage revenue fell between two 52-week years (USD million)__ | Category | USD million | | ----------- | ------------------ | | Fiscal 2025 | 11.653 USD million | | Fiscal 2026 | 10.015 USD million | The restaurant and retail operator's gift-card deferred revenue stood at USD80.505 million at July 31, down from USD82.452 million at August 1, 2025\. That balance represents its recorded obligation associated with unredeemed cards, rather than a measure of new card sales. The filing also reports USD33.411 million of revenue from redemption of cards included in deferred revenue at the beginning of the year, versus USD34.935 million previously. This covers opening liabilities and is not total gift-card redemption revenue. The company's cards do not expire. Its breakage policy instead estimates balances unlikely to be redeemed, subject to whether amounts must be remitted to a relevant jurisdiction. It recognizes that revenue over the expected redemption period. The disclosures describe the issuer's accounting and redemption experience. They do not establish September issuance growth, a new expiry policy or an independently measured industry-wide trend. ## In this article ### Companies * [Cracker Barrel](https://giftcard.news/company/cracker-barrel/) ### Sources and documents * [Original official procurement or company disclosure](https://www.sec.gov/Archives/edgar/data/1067294/000110465926110772/cbrl-20260731x10k.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Cracker Barrel * [Original September 23 fiscal-results announcement](https://investor.crackerbarrel.com/news-releases/news-release-details/cracker-barrel-reports-fourth-quarter-and-full-year-fiscal-2026?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Cracker Barrel Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcracker-barrel-fiscal-2026-gift-card-breakage-deferred-balance%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Cracker+Barrel+reports+USD10+million+gift-card+breakage+in+fiscal+2026&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcracker-barrel-fiscal-2026-gift-card-breakage-deferred-balance%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Cracker+Barrel+reports+USD10+million+gift-card+breakage+in+fiscal+2026+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fcracker-barrel-fiscal-2026-gift-card-breakage-deferred-balance%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) News ### [InComm’s holiday survey puts gift cards first in U.S. purchase plans](https://giftcard.news/research-trends/incomm-2026-holiday-gift-card-purchase-plans/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 21, 2026 5 min [Research & Trends](https://giftcard.news/research-trends/) News ### [Gift cards lead NRF’s 2026 holiday wish list at 47%](https://giftcard.news/research-trends/nrf-2026-holiday-gift-card-wish-list/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 20, 2026 3 min [Research & Trends](https://giftcard.news/research-trends/) News ### [iGift’s three-brand index records a lower Roblox discount in week 42](https://giftcard.news/research-trends/igift-week42-2026-gift-card-discount-index/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 19, 2026 4 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Maya Bennett editorial profile.","@id":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Maya Bennett, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/cracker-barrel-reports-usd10-million-gift-card-breakage-fiscal-2026-customer-hands.webp","contentUrl":"https://giftcard.news/images/cracker-barrel-reports-usd10-million-gift-card-breakage-fiscal-2026-customer-hands.webp","width":1920,"height":1440,"caption":"Illustrative retail card photograph. 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