Canonical URL: https://giftcard.news/research-trends/digital-rewards-study-highlights-effectiveness-in-boosting-consumer-enga-e799c00dc87e/ --- description: The May 2023 provider overview connects gift cards and other digital incentives with delivery choices, segmentation and customer metrics. title: EzePrepaid Outlines Digital Gift Card Delivery and Loyalty Program Metrics image: https://giftcard.news/images/social/v1/ezeprepaid-outlines-digital-gift-card-delivery-loyalty-program-metrics-844dedbc990b0c96b6a434726e83a7e8.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # EzePrepaid Outlines Digital Gift Card Delivery and Loyalty Program Metrics The May 2023 provider overview connects gift cards and other digital incentives with delivery choices, segmentation and customer metrics. By [Emma Carter](https://giftcard.news/author/emma-carter/) May 8, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fdigital-rewards-study-highlights-effectiveness-in-boosting-consumer-enga-e799c00dc87e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=EzePrepaid%20Outlines%20Digital%20Gift%20Card%20Delivery%20and%20Loyalty%20Program%20Metrics "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fdigital-rewards-study-highlights-effectiveness-in-boosting-consumer-enga-e799c00dc87e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=EzePrepaid%20Outlines%20Digital%20Gift%20Card%20Delivery%20and%20Loyalty%20Program%20Metrics%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fdigital-rewards-study-highlights-effectiveness-in-boosting-consumer-enga-e799c00dc87e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Digital Rewards Study Highlights Effectiveness in Boosting Consumer Engagement and Loyalty](https://giftcard.news/images/variants/v1/ezeprepaid-outlines-digital-gift-card-delivery-loyalty-program-metrics-source-image-rewards-w1280.webp) Photo: Source: ezeprepaid.com [EzePrepaid](https://giftcard.news/company/ezeprepaid-com/) outlined design and measurement considerations for digital reward programmes in an overview published on May 8, 2023\. It discussed gift cards alongside loyalty points, discounts, exclusive content and access to experiences. The provider described several delivery channels, including email, mobile applications, social media and QR codes. It recommended choosing timing and presentation around the intended customer interaction, such as a birthday, purchase milestone or feedback request. Personalisation was a recurring theme. EzePrepaid suggested using customer preferences and purchasing history to select relevant rewards, while keeping the experience consistent with an existing loyalty programme. For measurement, it named retention, repeat purchase rate, average order value and customer lifetime value as possible indicators. It also recommended collecting customer feedback and reviewing transaction and engagement data when adjusting a programme. The overview used established programmes, including [Starbucks](https://giftcard.news/company/starbucks/) Rewards and Toluna Influencers, to illustrate different reward models. These examples were descriptions of other businesses’ programmes, not newly reported EzePrepaid customer deployments. Although the article described itself as a study, it did not present a new survey sample, experimental method or original performance dataset. Its contribution was provider guidance on structuring and reviewing digital rewards, with benefits described as the company’s assessment. ## Sources and documents ExpandCollapse * [Current State of Prepaid Cards in Incentive Programs](https://ezeprepaid.com/fueling-consumer-engagement-and-loyalty-with-digital-rewards-a-comprehensive-study/?utm%5Fsource=giftcard.news) — ezeprepaid.com ## In this article ### Companies * [EzePrepaid.com](https://giftcard.news/company/ezeprepaid-com/) * [Starbucks](https://giftcard.news/company/starbucks/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fdigital-rewards-study-highlights-effectiveness-in-boosting-consumer-enga-e799c00dc87e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=EzePrepaid%20Outlines%20Digital%20Gift%20Card%20Delivery%20and%20Loyalty%20Program%20Metrics "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fdigital-rewards-study-highlights-effectiveness-in-boosting-consumer-enga-e799c00dc87e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=EzePrepaid%20Outlines%20Digital%20Gift%20Card%20Delivery%20and%20Loyalty%20Program%20Metrics%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fdigital-rewards-study-highlights-effectiveness-in-boosting-consumer-enga-e799c00dc87e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/emma-carter/#person","name":"Emma Carter","url":"https://giftcard.news/author/emma-carter/","description":"Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.","jobTitle":"Journalist — Retail & E-commerce","image":{"@type":"ImageObject","url":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated 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