Canonical URL: https://giftcard.news/research-trends/fluz-reports-147-growth-in-gift-card-sales-for-bath-body-works-candle-da-8ddbd5a0bfa4/ --- description: A case study tracks three Candle Day events on Fluz, with more cards sold and higher average loads between 2023 and 2025. title: Fluz reports 147% growth in Bath & Body Works Candle Day gift card sales image: https://giftcard.news/images/social/v1/fluz-reports-147-growth-bath-body-works-candle-day-gift-card-sales-b8a95a90dbfba710dc20ac2b4856f4b6.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Fluz reports 147% growth in Bath & Body Works Candle Day gift card sales A case study tracks three Candle Day events on Fluz, with more cards sold and higher average loads between 2023 and 2025. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) August 31, 2026 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ffluz-reports-147-growth-in-gift-card-sales-for-bath-body-works-candle-da-8ddbd5a0bfa4%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Fluz%20reports%20147%25%20growth%20in%20Bath%20%26%20Body%20Works%20Candle%20Day%20gift%20card%20sales "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ffluz-reports-147-growth-in-gift-card-sales-for-bath-body-works-candle-da-8ddbd5a0bfa4%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Fluz%20reports%20147%25%20growth%20in%20Bath%20%26%20Body%20Works%20Candle%20Day%20gift%20card%20sales%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ffluz-reports-147-growth-in-gift-card-sales-for-bath-body-works-candle-da-8ddbd5a0bfa4%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Bath & Body Works partnership graphic with a gold heart locket on a blue background](https://giftcard.news/images/variants/v1/fluz-reports-147-growth-bath-body-works-candle-day-gift-card-sales-w1024.webp) Fluz’s official graphic accompanying its Bath & Body Works case study. Photo: Fluz [Fluz](https://giftcard.news/company/fluz/) reported a 147% rise in [Bath & Body Works](https://giftcard.news/company/bath-body-works/) gift card sales during Candle Day between its 2023 and 2025 events. Published on August 31, 2026, the case study describes how the platform paired the retailer’s annual promotion with group cashback campaigns. The figures concern Bath & Body Works activity on Fluz, rather than the retailer’s total sales. [\[S01\]](#article-source-1) ## More cards, with more value on each Across the three events, Fluz said the number of gift cards sold rose 60%, while the average card value increased from $94 to $146\. Its Fluz Parties format raises the available cashback as participants collectively commit spending. [\[S01\]](#article-source-1) The data behind the story ### Average Candle Day gift card value on Fluz Figures reported by the company in its original case study. Average gift card value USD Tap or hover for details. All values are also available in the data table. **Source:** [\[S01\]](#article-source-1) Original company case study Company-reported figures for Bath & Body Works gift cards on Fluz. The source publishes no transaction counts or independent evaluation. Explore the data table Scroll left or right to see all columns __Average Candle Day gift card value on Fluz (USD)__ | Category | Average gift card value | | -------- | ----------------------- | | 2023 | 94 USD | | 2025 | 146 USD | The two measures describe different parts of the result. Card count shows how many purchases took place; average loaded value describes their size. Neither establishes how much additional spending reached the retailer after redemption, or how much of the activity would have happened without the offer. ## A promotion timed to an existing retail event For a gift card operator, the timing is the practical lesson. A well-known shopping occasion supplies a reason to pay attention. The prepaid offer then has to make its value, purchase steps and redemption conditions clear while that interest is concentrated. The case study illustrates that approach, but does not isolate the contribution of the gift card, the cashback or the underlying retail promotion. ## How to read the results Fluz does not disclose absolute transaction volumes, campaign costs or a comparison group. The results should be read as a merchant case study, not proof of causal sales uplift. [\[S01\]](#article-source-1) A larger amount loaded onto cards can be a meaningful distribution result, while incremental retail revenue and campaign profitability require additional information. Brands comparing promotional partners need to establish which outcome a reported growth figure actually measures. ## Sources and documents ExpandCollapse * [\[S01\] Candle Day case study, published August 31, 2026](https://fluz.app/us/bath-body-works-story?utm%5Fsource=giftcard.news) — Fluz ## In this article ### Companies * [Bath & Body Works](https://giftcard.news/company/bath-body-works/) * [Fluz](https://giftcard.news/company/fluz/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ffluz-reports-147-growth-in-gift-card-sales-for-bath-body-works-candle-da-8ddbd5a0bfa4%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Fluz%20reports%20147%25%20growth%20in%20Bath%20%26%20Body%20Works%20Candle%20Day%20gift%20card%20sales "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ffluz-reports-147-growth-in-gift-card-sales-for-bath-body-works-candle-da-8ddbd5a0bfa4%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Fluz%20reports%20147%25%20growth%20in%20Bath%20%26%20Body%20Works%20Candle%20Day%20gift%20card%20sales%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ffluz-reports-147-growth-in-gift-card-sales-for-bath-body-works-candle-da-8ddbd5a0bfa4%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. 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